Darren has worked for many initials. He started his career at WCRS creating award-winning work for Speedo and funny work for Butterkist. He then moved to DDB London. But not for long. Next was a seven year stint at Mother. Pimm’s, ITV Digital, PG Tips, Yellow Pages were all hits. Xelibri followed, a massive mobile phone launch across Europe for Siemens. DVD pirate copies of the TV spot were available on street corners of Japan.
In 2008 Darren moved to VCCP with the desire to create more famous advertising that the nation would love. VCCP’s comparethemarket.com launched in 2009 and still wins awards and goes from strength to strength. He also works across our key global clients including Canon and Cadbury.
Phone: (+44) 7702 523 042
Stephanie started her career in headhunting, working for Taylor Bennett before moving into the Marketing and PR industry in 2003, specialising in the luxury travel and property industry for six years. In 2010 she left her position as business director at the travel PR agency Mason Rose to focus full-time on the marketing consultancy she co-founded in 2009, Cicada Marketing. Later in 2010 Steph raced to the North Pole, becoming the fastest woman to have ever done so whilst raising £50,000 for Mencap. It was on this trip that she met Michael Sugden and Andrew Peake, CEO and MD of VCCP.
Steph joined VCCP in late 2010 as Marketing and New Business Director. VCCP has topped the AAR New Business table 8 years in a row. Steph now sits on the VCCP Partnership Management Team as Group Chief Marketing Officer.
Phone: (+44) 212 886 4100
Michael graduated from Cambridge University with a Double First in Social and Political Sciences. He has worked for Sony Music Entertainment, The Football Association and Kirch Media. Whilst at The FA, he worked in sponsorship strategy for numerous leading brands including McDonalds helping to promote the highly successful McDonalds training programme which created more than 10,000 new football coaches in under five years.
He moved into advertising with VCCP, in 2003 and was made Head of Planning in October 2008. He then had a 2 year stint at AMVBBDO developing The National Lottery’s acclaimed new masterbrand campaign and worked on clients included Twinings and global J&J brand Nicorette. Michael has returned to VCCP and works across the agency’s client portfolio as Chief Strategy Officer.
Having completed a BA in Economics & MA in Marketing at University College Cork, a role at Sainsbury’s building their Digital and Content Marketing offering drew Susie to London.
Susie spent 2 years in Melbourne with BBDO, where she won and lead the Telstra account, delivering their B2B and Enterprise digital strategies. Susie returned to London in 2016 joining VCCP to take up as the Social and Content lead on O2 and Shell.
Phone: (+44) (0)20 7592 9331
Peter graduated with an MBA in his native Vienna and has worked ever since in the communications industry, mostly on the agency side.
He is a true cosmopolite who has lived and worked in Vienna, Los Angeles, Amsterdam, Paris and London where he managed numerous global and pan-European brands.
Not least because of his background, he has a great knowledge of what it takes to succeed as a brand when crossing borders and transcending cultures while being relevant to local markets.
Peter joined VCCP in 2004 and is responsible for the international business of the agency.
Phone: (+44) 020 7592 9331
Adrian started out as a client with Esso Petroleum before moving to the agency side. In 1986 Adrian began work at the below-the-line agency IMP and he then moved to Chime-owned HHCL in 1993. During his seven-year stint at HHCL the agency was named Agency of the Decade. In 2000 he moved to Chime-owned AMD, becoming its Chief Executive.
On the 24th January 2002 Adrian co-founded VCCP around Charles Vallance’s kitchen table where Vallance, Coleman, Carruthers and Priest were united by their desire to un-do the bad habits of big agencies. VCCP is now 17 years old and has grown from an agency of four to over 1,100 people.
Adrian sits on the board of Chime Communications and is a member of the Marketing Society.