VCCP

VCCP

London, United Kingdom

Full Service

Basic Info

Core Competencies: Full Service, Digital, Social Media, SEO, Marketing/Creative Services, Direct/Tele/Database Marketing/CRM, Branded Content/Entertainment, Media Buying/Planning, Branding/Product Development, Strategy and Planning

Founded in: 2002

Employees: 650

Awards: 137

Creative Work: 142

Clients: 26


Contact Information

Greencoat House 15 Francis Street
London SW1P 1DH
United Kingdom
Phone: (+44) (0) 20 7592 9331
Email:
Website:

Adrian Coleman

Adrian Coleman

Founder & Group CEO

Phone: (+44) 020 7592 9331

Charles  Vallance

Charles Vallance

Founder & Chairman

Phone: (+44) 020 7592 9331

Darren  Bailes

Darren Bailes

Executive Creative Director

Phone: (+44) 020 7592 9331

Michael Sugden

Michael Sugden

Chief Executive Officer

Phone: (+44) 020 7592 9331

Core Competencies: Full Service, Digital, Social Media, SEO, Marketing/Creative Services, Direct/Tele/Database Marketing/CRM, Branded Content/Entertainment, Media Buying/Planning, Branding/Product Development, Strategy and Planning

Founded in: 2002

Employees: 650

Awards: 137

Creative Work: 142

Clients: 26

VCCP

Greencoat House 15 Francis Street
London SW1P 1DH
United Kingdom
Phone: (+44) (0) 20 7592 9331
Email:
Website:
Adrian Coleman

Adrian Coleman

Founder & Group CEO

Phone: (+44) 020 7592 9331

Charles  Vallance

Charles Vallance

Founder & Chairman

Phone: (+44) 020 7592 9331

Darren  Bailes

Darren Bailes

Executive Creative Director

Phone: (+44) 020 7592 9331

Michael Sugden

Michael Sugden

Chief Executive Officer

Phone: (+44) 020 7592 9331

VCCP Leadership and Team Members

Darren  Bailes

Darren Bailes

Executive Creative Director

Phone: (+44) 020 7592 9331

Darren has worked for many initials. He started his career at WCRS creating award-winning work for Speedo and funny work for Butterkist. He then moved to DDB London. But not for long. Next was a seven year stint at Mother. Pimm’s, ITV Digital, PG Tips, Yellow Pages were all hits. Xelibri followed, a massive mobile phone launch across Europe for Siemens. DVD pirate copies of the TV spot were available on street corners of Japan.

In 2008 Darren moved to VCCP with the desire to create more famous advertising that the nation would love. VCCP’s comparethemarket.com launched in 2009 and still wins awards and goes from strength to strength. O2 Be more dog is the hit of the year. Coors Light sells out thanks to Jean Claude Van Damme. Morgan Freeman will be forever More Than Freeman. 

Michael Sugden

New Business

Michael Sugden

Chief Executive Officer

Phone: (+44) 020 7592 9331

Michael joined VCCP on its first day of business in 2002, becoming Managing Director in 2006 and CEO in 2012. In recent years VCCP has built itself a reputation for business transformation as evidenced by the likes of O2, comparethemarket.com and easyJet. VCCP has been Marketing or Marketing Week’s Agency of the Year for three out of the last four years and has also topped the new business league for the past three years.

Michael started his career at Claydon Heeley before moving to HHCL. During his career he’s been privileged to work on brands such as O2, Unilever, Coca-Cola, Microsoft, Telefonica and British Gas amongst others. The proudest part of his career is being part of the team that has built VCCP to a 500 strong agency in 13 short years. 

Charles  Vallance

Charles Vallance

Founder & Chairman

Phone: (+44) 020 7592 9331

Charles began his advertising apprenticeship at Burkitt’s, working subsequently at BBH and WCRS. In 2002 he decided to start working for himself and, along with his three partners (Rooney Carruthers, Adrian Coleman and Ian Priest), set up VCCP. Their founding client was O2, to whom they are eternally grateful. Over the last two decades, Charles has worked on and, in some cases, helped launch a diverse range of brands including O2, First Direct, Orange, Sony, BMW, Land Rover, Coca-Cola, Heineken, Dyson, comparethemarket.com, Hiscox and easyJet.

Outside of work Charles doggedly pursues a variety of sports including cricket, tennis, football, golf, shooting and snooker, all at a consistently low standard. Charles is a Trustee for Cricket for Change and for the Fred Foundation and he is a Director of Rugby for Change. 

Adrian Coleman

Adrian Coleman

Founder & Group CEO

Phone: (+44) 020 7592 9331

Adrian started out as a client with Esso Petroleum before moving to the agency side. In 1986 Adrian began work at the below-the-line agency IMP and he then moved to Chime-owned HHCL in 1993. During his seven-year stint at HHCL the agency was named Agency of the Decade. In 2000 he moved to Chime-owned AMD, becoming its Chief Executive.

On the 24th January 2002 Adrian co-founded VCCP around Charles Vallance’s kitchen table where Vallance, Coleman, Carruthers and Priest were united by their desire to un-do the bad habits of big agencies. VCCP is now 13 years old and has grown from an agency of four to over 500 people.

Adrian sits on the board of Chime Communications and is a member of the Marketing Society.