VCCP

London, United Kingdom

Contact Information

Greencoat House 15 Francis Street
London SW1P 1DH
United Kingdom
Phone: (+44) (0) 20 7592 9331
Email:
Website:

Adrian Coleman

Adrian Coleman

Founder & Group CEO

Phone: (+44) 020 7592 9331

Charles  Vallance

Charles Vallance

Founder & Chairman

Phone: (+44) 020 7592 9331

Darren Bailes

Darren Bailes

Executive Creative Director
Michael Sugden

Michael Sugden

Chief Executive Officer

Phone: (+44) 020 7592 9331


Basic Info

Core Competencies: Full Service, Digital, Social Media, SEO, Marketing/Creative Services, Direct/Tele/Database Marketing/CRM, Branded Content/Entertainment, Media Buying/Planning, Branding/Naming/Product Development, Strategy and Planning

Founded in: 2002

Employees: 1100

Awards: 176

Creative Work: 225

Clients: 11

Core Competencies: Full Service, Digital, Social Media, SEO, Marketing/Creative Services, Direct/Tele/Database Marketing/CRM, Branded Content/Entertainment, Media Buying/Planning, Branding/Naming/Product Development, Strategy and Planning

Founded in: 2002

Employees: 1100

Awards: 176

Creative Work: 225

Clients: 11

VCCP

Greencoat House 15 Francis Street
London SW1P 1DH
United Kingdom
Phone: (+44) (0) 20 7592 9331
Email:
Website:
Adrian Coleman

Adrian Coleman

Founder & Group CEO

Phone: (+44) 020 7592 9331

Charles  Vallance

Charles Vallance

Founder & Chairman

Phone: (+44) 020 7592 9331

Darren Bailes

Darren Bailes

Executive Creative Director
Michael Sugden

Michael Sugden

Chief Executive Officer

Phone: (+44) 020 7592 9331

Paddy Power "Save our shirt" by VCCP

Paddy Power is on a mission to save football shirts from heavy branding.
A TV ad mocks football-shirt sponsorship by showing people wearing kit with absurd branding, such as "Grumpy Pigeon" and "Mr Softy". It is accompanied by I Love My Shirt by Donovan and a voiceover concludes: "Wouldn’t it be great if your footy shirt looked less like a billboard?" Paddy Power kicked off the "Save our shirt" campaign in July with a stunt pretending to unveil a new shirt design for the recently relegated Huddersfield Town, which featured a huge diagonal sash with the brand’s logo. The betting brand has added Motherwell, Newport County, Southend United and Macclesfield Town to its "unsponsoring" campaign and is calling on other sponsors to follow its lead and stop bastardising football shirts. The work was created by Kevin Masters, Christine Turner, Chris Willis and Paul Kocur, and directed by Peter Cattaneo through Academy.