About J. Walter Thompson Communications, Entertainment & Technology
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Philosophy & Competitive Advantages
JWT CET is a fully-integrated, yet industry-focused practice of JWT. Our core expertise is building strategic brand marketing programs for "digital era" brands: products and services in the rapidly converging worlds of communications, digital entertainment/content, and B2B and consumer-focused technologies. We have 20+ years of deep and varied experience speaking to targets in this space which has taught us how to engage them on both an emotional and rational level, something we believe is essential to success in this constantly changing industry environment.
We are also a vertically integrated agency with media and interactive, including search, all under one roof. It's a full service offering that allows us to incorporate insights and perspectives from all disciplines to facilitate the creation of innovative communications plans for our clients. This unique approach, combined with over two decades of focused expertise in the digital brand space, enables us to consistently deliver actionable, strategic ideas that improve ROI, stretch marketing budgets, and more fully engage audiences with the brand.
JWT is the largest agency network in the US and the 4th largest worldwide. JWT's network has more than 8,500 employees in 300-plus offices in 87 countries, who serve over 1,200 clients.