Mirrorball is an NYC-based Experience Design agency. We strive to enhance the way brands, retailers, attractions, institutions and hospitality businesses participate in our lives. Our family of strategists, creatives, writers and producers share a sacred bond, rooted in our passion for contributing to and impacting popular culture.
As participants ourselves, we naturally approach our work with an immutable advocacy for the people our clients look to serve. We aspire to create cultural relevance with everything we touch without ever becoming invasive or contrived.
We are most passionate about Experience Design in all of its forms from IRL to digital. We also love brand strategy, design and architecture, and product innovation. Whatever the assignment may be, our work is intended to move people at their core.
For over 14 years world-class brands and companies including Perrier, Dos Equis, General Electric, Jack Daniel’s, Pepsi, L’Oreal, and Harley-Davidson have put their confidence into Mirrorball to create new opportunities to deeply connect with the people their businesses touch.
Mirrorball utilizes Emotional Memory Design (EMD), a groundbreaking creative framework that crafts powerful experiences to influence consumer behavior. Our fact-based, multidisciplinary, scientific approach draws upon the diverse fields of psychology, behavioral science & anthropology. We use this framework to design deep narratives that trigger specifically tailored target emotions to help consumers generate positive, powerful, long-lasting memories.