Anomaly

Anomaly

New York, United States

Basic Info

Founded in: 2004

Employees: 600

Awards: 69

Creative Work: 130

Clients: 21


Contact Information

536 Broadway
New York New York 10012
United States
Phone: (+1) 917 595-2200
Email:
Website:

Eric Damassa

Eric Damassa

Chief Marketing Officer
Carl  Johnson

Carl Johnson

Founding Partner

Phone: (+1) 917 595 2200

Mike Byrne

Mike Byrne

Founding Partner
Richard Mulder

Richard Mulder

Founding Partner
Jason DeLand

Jason DeLand

Founding Partner

Phone: (+1) 917 595 2207

Justin Barocas

Justin Barocas

Founding Partner

Founded in: 2004

Employees: 600

Awards: 69

Creative Work: 130

Clients: 21

Anomaly

536 Broadway
New York New York 10012
United States
Phone: (+1) 917 595-2200
Email:
Website:
Eric Damassa

Eric Damassa

Chief Marketing Officer
Carl  Johnson

Carl Johnson

Founding Partner

Phone: (+1) 917 595 2200

Mike Byrne

Mike Byrne

Founding Partner
Richard Mulder

Richard Mulder

Founding Partner
Jason DeLand

Jason DeLand

Founding Partner

Phone: (+1) 917 595 2207

Justin Barocas

Justin Barocas

Founding Partner

Anomaly Leadership and Team Members

Carl  Johnson

Carl Johnson

Founding Partner

Phone: (+1) 917 595 2200

Carl has spent the better part of his entire career running his own agency.

Since launching Anomaly with his Partners in 2004 he has been responsible for the guardianship and evolution of Anomaly's proposition in an ever-changing, sometimes turbulent but always stimulating, industry.

As importantly, with Anomaly surging in the U.S. and overseas, reinforcing the core principles, beliefs and values that underpin the six offices – from LA to Shanghai – is a key focus.

Prior to launching Anomaly, Carl spent four years with TBWA as the Worldwide COO and CEO of its New York office. Whilst there, he drove both growth and change, and, even more pertinently, looked ahead at the ideal model for ‘the network of the future’.

His experience in New York was a consequence of him selling his first successful agency start up in London to Omnicom/TBWA and re-locating to the States.

As part of his interest in advancing the entire industry, he also spent six years on the Board of Effie Worldwide, with four years as Chairman, helping champion the practice and practitioners of effective marketing. 

Karina Wilsher

Karina Wilsher

Partner, Global COO

Karina has spent the last six years as Partner and CEO of Anomaly New York – leading a period of sustained evolution and growth.

In her role as Global COO, she will continue to work closely with Carl Johnson (Global CEO) leading key clients, strengthening Anomaly DNA in international offices, and continuing the company’s evolution at the forefront of the industry.

Formerly, Karina was the Managing Director of Fallon London, and successfully grew the agency from startup to a Top Ten agency, winning Campaign’s UK Agency of the Year (twice) and becoming the most creatively awarded agency in the world (Gunn Report).

In London, Karina played a key role in the UK industry, including being part of the Training and Development Exec for Women in Advertising and Communications London (WACL) and being a member of the industry body's Client Services Committee at the Institute of Practitioners of Advertising (IPA). 

Eric Damassa

New Business

Eric Damassa

Chief Marketing Officer

Eric joined Anomaly in 2011 as New Business Director. His diverse skill-set and expertise at the intersection of technology, creativity, operations and commerce have made him a valuable part of the Anomaly leadership team.

During his time at the agency, Eric has been integral in growing the agency from two offices to five offices and nearly 500 people around the world – with a focus on cultivating high-quality agency growth through development of existing clients, highly-selective new business efforts, and connecting Anomaly talent and ideas across offices.

Previously, he spent time at Saatchi & Saatchi’s New York headquarters, where he worked across account and digital roles, and ultimately moved into new business, where he led the group responsible for an extended run of global wins and definitive marketing initiatives. Eric got his start at The Active Network, a global data and technology company focused on sport and fitness. 

Jason DeLand

Jason DeLand

Founding Partner

Phone: (+1) 917 595 2207

Formerly, Jason was the New Business Head at TBWA/Chiat/Day, SVP of Marketing for PCCW Hong Kong Telecom, and a Partner for the Brand Consultancy G2 Worldwide.

While at G2, Jason served as Partner and Head of Business Development where he worked at the Group level to integrate service offerings and compensation structures.

Prior to G2, Jason spent two years as SVP, Sales and Marketing for PCCW - Hong Kong Telecom, one of the largest marketers in Hong Kong. While at PCCW, Jason helped lead a marketing restructuring of the company's Business to Consumer group, developed M&A marketing strategy, created new product/content initiatives for Greater China and managed several agency relationships, including Omnicom's BBDO and WPP's Ogilvy.

Jason began his career at the New York office of TBWA/Chiat/Day, where he became the New Business Director at the age of 22. At TBWA/Chiat/Day, Jason helped establish a winning track record and mentality within the agency and put in place a sustained and integrated agency marketing program.

In 2012, Jason was recognized on AdWeek's "Young Influentials: 20 Under 40" list. 

Mike Byrne

Mike Byrne

Founding Partner

Formerly, Mike was a Creative Director at Wieden+Kennedy Portland, where he served as the Co-Creative chief for the agency's cornerstone Nike Account from 2000 – 2006. During his tenure, W+K Portland amassed more awards than any other agency in the United States including two Agency of the Year honors. Importantly, Nike's business grew exponentially during the course of those six years.

While at W+K, Mike managed a creative group of over thirty people, oversaw creative development for Nike in the US and Latin America. Sub-brands with Nike included: Basketball (Pro and Collegiate), Football, Baseball, Running, Cycling (Lance Armstrong/LiveStrong Yellow Band), Olympics, Soccer, Tennis and the ACG division. Products included both footwear and apparel for men and women.

Mike's work on Lance Armstrong's "Yellow Band" campaign helped raise over $50 million for his charity, LiveStrong.

Mike has been recognized throughout his career for creative excellence. He has won numerous awards at the Cannes International Advertising Festival (including the Grand Prix 2001), D&AD, The One Show, Art Directors Club, Clios and CA amongst others.

Mike won an Emmy in 2004 for the film, "Nike Tag".

In 2002, Details magazine ranked Mike 30th in their "50 Most influential men under 40" issue. The following year Shoot magazine ranked him the third best copywriter in the world.

Mike is on the board of the Creative Circus in Atlanta, GA where he mentors designers, illustrators, writers and photographers. He keeps himself busy on the creative lecture circuit as well as frequent trips with his wife, daughter, and son to hometown Philadelphia. 

Richard Mulder

Richard Mulder

Founding Partner

Formerly, Richard held several senior marketing titles at Nike, Inc. In his eleven years, he led Nike's brand communications in Europe, the US, and most recently in the Asia-Pacific Region.

He helped grow the business exponentially in each region. Richard has more than 100 Nike campaigns under his belt, that won over 75 awards, including an Emmy, a gold and several silver and bronze lions. "The Mission", "Freestyle", "Move" and "Nikelab" are just a few examples of projects he was involved in. Richard played a key role in building Nike as a global soccer brand and is the inventor of the Yellow "LiveStrong" Bracelet.

From 2001 to 2006 Richard worked closely with ex-W+K Creative Chief and current Anomaly Partner, Mike Byrne.

Richard was born and raised in Amsterdam. In 2000, he moved to the United States. 

Johnny Vulkan

Johnny Vulkan

Founding Partner

Formerly, Johnny held several high-level and diverse positions in both the UK and US. Prior to Anomaly, Johnny led new product development projects at Fahrenheit 212 where he helped evolve new markets and products for clients that included P&G, General Mills and Starbucks.

Before Fahrenheit, Johnny spent two years as the Chief Operating Officer of TBWA/Chiat/Day in New York before co-founding the Disruption Group for the company and becoming a Group Creative Director leading communications innovation work for MasterFoods, Absolut Vodka and the agency at large.

At Anomaly, Johnny is responsible for communications and media innovation as well as stewarding digital strategy and philosophy. When not roaming the internet, he can found exploring the latest cultural trends as far afield as Tokyo, Berlin, Manchester and Buenos Aires. 

Justin Barocas

Justin Barocas

Founding Partner

Justin is responsible for leading the Media and Communications Strategy practice at Anomaly.

As Executive Producer and writer, he led the development and production of Avec Eric for PBS and published the companion book with Wiley & Sons. Avec Eric has received two Emmys including 2011 Outstanding Culinary Show, and was awarded 2011 Best Show (on Location) from the James Beard Foundation.

Additionally, Justin oversees the development of branded entertainment for Anomaly with clients such as Budweiser and Converse, and communications strategies for P&G, Pepsico and Diageo.

Formerly the Media Director of Wieden+Kennedy NY, Justin helped develop and manage breakthrough integrated communications solutions for brands such as Nike, Virgin America, ESPN, Coca-Cola, Nestle, JetBlue, ESPN and Microsoft.

Justin's work has been honored by the National Academy of Television Arts & Sciences, the Effies, the OAAA, and the Cannes International Advertising Festival. 

Jiah Choi

Jiah Choi

Managing Director, LA

Jiah joins Anomaly LA as Managing Director, looking after day-to-day operations and ensuring world-class delivery across all clients, initiatives and projects.

With over eighteen years of marketing experience at agency and client-side on iconic, global brands, Jiah has a proven track record of reinvigorating brands to help drive business growth. Most recently, she spent four years at The Coca-Cola Company leading integrated marketing content for Sprite in North America and vitaminwater globally.

Prior to The Coca-Cola Company, Jiah led various award-winning accounts at TBWA\Chiat\Day and 180LA. Category experiences include youth culture, sports, entertainment, consumer packaged goods and consumer electronics. During her time at TBWA\Chiat\Day, the agency was awarded four Cannes Lions, four Effies and various One Show Awards for Gatorade, Pedigree and PlayStation collectively.

She’s an avid dog lover who’s interested in pop culture, food, skiing and yoga. After some time in Atlanta and New York, Jiah recently moved back to Los Angeles where she was raised.