| Title | Say it with Sky |
| Agency | Serviceplan Group |
| Campaign | Say it with Sky |
| Advertiser | Sky |
| Brand | Sky |
| Date of First Broadcast/Publication | 2018 / 2 |
| Business Sector | TV/Radio Programs & Stations |
| Story | The “Say it with Sky” campaign showcased the content Germany’s biggest paid TV channel Sky has to offer in a completely novel way. It did so by giving people the opportunity to interactively play around with it and create something personal and new. How?By helping people out in saying “I love you” Because being in love is great. But many people struggle to say ‘I love you’. So, why not say it with Sky? More precisely, by using our very own content: thousands of hours of dialogue from our most romantic movies. Type your message, get some suggestions for more creative messages, and then create a supercut-film. This clip delivers your exact personal message with film snippets that have matching lines of dialogue. Send this clip to your sweetheart on Valentine’s Day and enjoy the reaction.In the end, the campaign overall curated more than 125,000 personalised love messages from 845 romantic movies on Sky – and even led to a marriage proposal.The personalized clips were heavily shared across social media on Facebook, Instagram and Twitter and the campaign was picked up by traditional media, generating a media value of 3.7 Million. On the back of this, subscriptions to Sky increased by 156%.So, you could say that we turned the day of love into big love for Sky. |
| Philosophy | Sky TV (officially named Sky Deutschland AG) is the most important direct broadcast satellite Pay TV platform in Germany, Austria and Switzerland, offering a collection of basic and premium digital subscription television channels of different categories via satellite and cable television. As of 2017, Sky TV has more than 5 million subscribers. Yet, in the entertainment area Sky is under strong pressure from streaming services like Netflix and Amazon Prime Video. That’s why Sky had to find a way to position itself as innovative, entertaining and likeable. If you struggle saying “I love you”, say it with Sky. How? By using our very own content: thousands of hours of dialogue from our most romantic movies. Type your message, get some suggestions for more creative messages, and then create a supercut-film. This clip delivers your exact personal message with film snippets that have matching lines of dialogue. Send this clip to your sweetheart on Valentine’s Day and enjoy the reaction. By encouraging people to “Say It With Sky” we turned the day of love, into big love for Sky. |
| Media Type | Digital |
| Length | |
| Account Manager | Lisa Rossmueller |
| Digital Account Manager | Tadvir Benipal |
| Global Chief Creative Officer | Alexander Schill |
| Executive Creative Director | Sandra Loibl |
| Innovation Director | Franz Roeppischer |
| Innovation Creative | Lorenz Langgartner |
| Innovation Creative | Nicolas Winkelmann |
| Innovation Creative | Toby Schroeder |
| Creative Team | Florian Lanzinger |
| Creative Team | Julia Girschikofsky |
| Senior Copywriter | Dr. Sebastian Wolf |
| Copywriter | Max Sellers |
| Art Director | Franziska Stroehle |
| Art Director | Julius Emde |
| Social Media Strategist | Rim Teferi |
| Digital Company | hmmh |
| Digital Director | Florian Weiner |
| Technical Architect | Cornelius Bruemmer |
| Software Engineer | Niklas Brandt |
| Solution Architect | Gerrit Menzel |
| Editing Company | designstube.com Hamburg |
| Editor | Hendrik Sommerfeld |
| Design Motion | Franziska Poettger |
| Audio Engineer | Oscar Meixner |
| Audio | HASTINGS Music Hamburg |
| Music Prod Company | Tro GmbH |
| Music Producer | Dennis Gunske |
| Music Producer | Philipp Zimmermann |
| Music Composer | Tom Albrecht |
| Managing Creative Director | Matthias Harbeck |
| Managing Creative Director | Till Hohmann |
| Managing Director | Florian Strauss |
| Future Commerce Evangelist | Andreas Precht |
| Head of Systemadministration | Heino Niemann |
| Final Art | Stephan Daburger |
| Unit Director Advertising Services/Media | Johanna Zmija |
| Media Agency | upljft |