TitleThe Shortcut Billboards
Campaign The Shortcut Billboards
Advertiser BMW
Brand MINI Connected
Business Sector Compact & Small Cars
Story Within the framework of the campaign for MINI’s new fully connected car range we needed to come up with an idea that promotes Real-Time Traffic Information (RTTI) – a feature that gives car drivers real-time alerts for any accidents, traffic jams and roadworks ahead.
Media Type Ambient
Production Company
Global Chief Creative Officer
Creative Managing Partner, Germany
Managing Creative Director
Managing Partner
Account Director
Account Manager
Creative Director
Art Director
Junior Art Director
Managing Director
FFF Producer
Freelance Producer
Chief Executive Officer (CEO)
Head of Production
Production Company It's us Media
Line Producer
Production Assistant
Production Assistant

Our Work