TitleMade in Fukushima.
Campaign Made in Fukushima
Advertiser METER Group
Brand METER Group
Date of First Broadcast/Publication
Business Sector Others
Tagline A book made out of rice straw grown on decontaminated farmland.
Story Made in Fukushima is a book made out of rice straw from the decontaminated fields in Fukushima. It helps people understand that the decontamination method works and that the rice from Fukushima is safe, by turning the rice into the medium and the data into understanding. To tell the story, the book uses a wide range of resources: photography, interviews, reports, background information, data and its visualization.
Media Type Branded Book
Production Company
Production Company
Design Company
Photography Studio
Production Company
Production Company
Chief Creative Officer
VP Environment
VP Marketing
Chief Executive Officer (CEO)
Head of Global Agricultural Sciences / Director
Marketing Manager
Marketing Manager
Creative Director
Creative Director
Creative Director
Art Director
Junior Copywriter
Head of Print Production
Lead Designer
Information Designer
Managing Director
Director of Photography (DOP)

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