TitleThe Exchange
Campaign The Exchange
Advertiser Association of Fruit and Vegetable Producers of Val Venosta (Vip)
Brand Association of Fruit and Vegetable Producers of Val Venosta (Vip)
Date of First Broadcast/Publication
Business Sector Institutional/Public Interest/Non-Profit Org.
Problem The main objective of the campaign, in addition to thanking all Spanish greengrocers for their work, has been to bring this profession closer to young people through the digital tools provided by social networks. To do this, the singer and influencer Natalia, characterized by her healthy and sporty lifestyle, has provided tips to boost the fruit sales sector, promoting the sale of fruit and vegetables that represents 33.3% of the volume of food in Spain. Natalia’s involvement in the campaign promotes the greengrocers trend of eating more healthily. In return, greengrocer Felix Vázquez taught Natalia how to do his job for a day, in one of the most exotic greengrocers in Madrid.
Media Type Case Study
Managing Director
Creative Director
Account Manager
Art Director
Strategy Director
Strategy Director
Digital Director
Digital Director
Account Director
Production Company Producer

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