Campaign Ramadan
Advertiser Abdul Latif Jameel Motors
Brand Abdul Latif Jameel Motors (Toyota)
Date of First Broadcast/Publication
Business Sector Car Dealers
Story the first family member leaving iftar finds their car stuck in a gridlock of their entire family’s cars. What follows is a wholesome comedy of events, as everyone moves their cars around to help. An imperfect yet genuine moment of togetherness that captures all the Ramadan feels (and all of Toyota sector’s cars.)
Philosophy A big family gathering inside means a lot of cars outside, usually parked chaotically. A familiar sight in the neighborhoods of Kingdom of Saudia Arabia (KSA) and across the region. If you’re the first one to arrive, you’re likely to find your car overparked by other family members.
Media Type Television

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