Contact Information

House of Communication Brienner Str. 45 a-d
Munich Bavaria 80333
Germany
Phone: (+49) 89 2050 20
Email:

Florian Haller

Florian Haller

CEO Serviceplan Group
Alexander Schill

Alexander Schill

Chief Creative Officer Serviceplan Group
Markus Noder

Markus Noder

Managing Partner Serviceplan International
Marcus Schnarr

Marcus Schnarr

Chief Marketing Officer Serviceplan International

Basic Info

Core Competencies: Digital, Mobile, Social Media, E-Commerce, SEO, Web Design, Marketing/Creative Services, Shopper Marketing/Point of Sale/Sales promotion, Direct/Tele/Database Marketing/CRM, Experiential, Branded Content/Entertainment, Market Research/Consulting, Marketing Technologies/Analytics, Public Relations, Media Buying/Planning, Corporate Communication, Crisis Communication, Public Affairs, Events/Sponsoring, Branding/Naming/Product Development, Packaging/Design, Design, Visual/Sound Identity, Branding/Celebrity endorsement, Publishing/Print/Custom Publishing, Strategy and Planning, Others, Technology, Online services, B2B, Multicultural

Employees: 4200

Awards: 647

Creative Work: 105

Clients: 37

Core Competencies: Digital, Mobile, Social Media, E-Commerce, SEO, Web Design, Marketing/Creative Services, Shopper Marketing/Point of Sale/Sales promotion, Direct/Tele/Database Marketing/CRM, Experiential, Branded Content/Entertainment, Market Research/Consulting, Marketing Technologies/Analytics, Public Relations, Media Buying/Planning, Corporate Communication, Crisis Communication, Public Affairs, Events/Sponsoring, Branding/Naming/Product Development, Packaging/Design, Design, Visual/Sound Identity, Branding/Celebrity endorsement, Publishing/Print/Custom Publishing, Strategy and Planning, Others, Technology, Online services, B2B, Multicultural

Employees: 4200

Awards: 647

Creative Work: 105

Clients: 37

Serviceplan Group

House of Communication Brienner Str. 45 a-d
Munich Bavaria 80333
Germany
Phone: (+49) 89 2050 20
Email:
Florian Haller

Florian Haller

CEO Serviceplan Group
Alexander Schill

Alexander Schill

Chief Creative Officer Serviceplan Group
Markus Noder

Markus Noder

Managing Partner Serviceplan International
Marcus Schnarr

Marcus Schnarr

Chief Marketing Officer Serviceplan International

Creative Frontman Richard Chong Strengthens Serviceplan Malaysia Team

Serviceplan Malaysia have hired Senior Creative Director Richard Chong to work closely with General Manager Elaine J. Chew with the remit of expanding Serviceplan business in the region.


Founded in 2017 to increase the footprint of Serviceplan Group in the APAC region, Serviceplan Malaysia is the leading creative agency for BMW Malaysia, the fringe agency for OCBC Bank Malaysia and recently won new business with TA Management. An integrated brand agency thinking globally and acting locally, Serviceplan Malaysia has a focus on integration, data and technology as key factors in the evolution of brands.

Elaine J. Chew, Serviceplan Malaysia General Manager commented: “Richard and I worked together years ago, and we both had a good working chemistry which allowed us to come together again. Richard is passionate, has an eye for details and most importantly is a good listener. Richard takes the time to understand the brands and issues at hand; resulting in great creative solutions. Richard is also a good mentor and inspiration to the Creative and Brand Management team here at Serviceplan Malaysia.

After gaining a B.F.A. in Visual Communications and Art Direction in the USA, Richard returns to Kuala Lumpur, Malaysia to embark on an advertising career which has seen him work at high profile global agencies including; Y&R, JWT, Grey, McCann and Publicis. He left Malaysia to take up a bigger role in Beijing as Group Creative Director at McCann Healthcare, where he also served as a Global Creative Council member within the network. Richard has led various creative teams and was responsible for some big brands, both in Malaysia and China including; Maxis, Petronas, OCBC, Astro, Nestlé, BMW, Tourism Malaysia, Johnson & Johnson, Reckitt & Benckiser, JD.com.

Richard’s work has been recognised with creative and effectiveness awards including; D&AD, LIA, One Show, AdFest, Spikes, Asian Marketing Effectiveness Awards (AMEs), PMAA and the EFFIEs.

As an idea-based “Creative Frontman”, he’s looking forward to continue pushing effective media-neutral creative solutions for all brands under his care.

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