Insights from the agency Serviceplan Group

Around 800 CMOs from 11 countries shared their industry forecasts for 2024 in a joint survey by Serviceplan Group and the University of St.Gallen. Although the outlook for the upcoming year is mixed and cautious, there is a definitive positive tendency. What will be the defining trend in mar… read more

PENNY’s new campaign, conceptualized and executed by Serviceplan Campaign in Munich, tackles a pressing social issue: children’s rights. The campaign provides an influential public platform that makes their voices heard and caters to the wishes of young individuals from across Germany, disse… read more

Energy group E.ON SE is reorganising its European agency relationships in the media sector. Mediaplus International won the account in a multi-stage pitch against several competitors.  The E.ON Group has decided to work with the Mediaplus agency group in the future, following a multi-stage,… read more

  London International Awards (LIA) have crowned Serviceplan Group Global Independent Network of the Year and Global Independent Agency of the Year. The most awarded campaign from Serviceplan Group is AIZOME WASTECARE™, which won a coveted Grand Prix as well as 2 Gold, 2 Silver and 2 Bronze… read more

  The Polish Association of the Deaf and the marketing and technology group, Group One (part of Serviceplan Group), have launched UNMUTE, a unique initiative in the marketing communications industry and a pioneering joint venture between business and an NGO. The experienced marketing and te… read more