New York, United States
TitleDriving Social Success
Campaign Case Study
Advertiser Toyota Motor Corporation
Brand Toyota GB
Business Sector Automotive

Connectedness at Work. Car-loving, tech-obsessed, eco-friendly folks trust word-of-mouth over advertising, prefer blogs to traditional media and are extremely skeptical of product-led campaigns. This is how we helped Toyota iQ connect with this hard-to reach audience through a smart social campaign targeting automotive, technology and environmental bloggers. 

Media Type Case Study
More Information http://www.icrossing.com/toyotaiq-marketing-ca..

Featured Work