iCrossing

New York, United States

Basic Info

Core Competencies: Full Service, Digital, Mobile, Social Media, SEO, Marketing/Creative Services, Branded Content/Entertainment, Market Research/Consulting, Marketing Technologies/Analytics, Media Buying/Planning, Branding/Naming/Product Development, Strategy and Planning, Healthcare, Financial, Technology, Online services, B2B, Retail, Entertainment, Beauty, Fashion, Luxury Goods, Travel and Tourism, Consumer

Founded in: 1998

Employees: 1000

Awards: 15

Creative Work: 20

Clients: 15


Contact Information

300 W. 57th Street
New York New York 10019
United States
Phone: (+1) 212-649-7959
Email:

Mike Parker

Mike Parker

Global President
Anne Bologna

Anne Bologna

Chief Engagement Officer
Dirk Herbert

Dirk Herbert

EVP, Strategy
MItchell Yoo

MItchell Yoo

Chief Global Growth Officer
Shiva Vannavada

Shiva Vannavada

Chief Technology Officer
Jeff Ratner

Jeff Ratner

Chief Media Officer
Lori Wilson

Lori Wilson

SVP, Executive Creative Director
Frederic Bonn

Frederic Bonn

Executive Creative Director, East
Alistair Robertson

Alistair Robertson

Executive Creative Director, Chicago
Core Competencies: Full Service, Digital, Mobile, Social Media, SEO, Marketing/Creative Services, Branded Content/Entertainment, Market Research/Consulting, Marketing Technologies/Analytics, Media Buying/Planning, Branding/Naming/Product Development, Strategy and Planning, Healthcare, Financial, Technology, Online services, B2B, Retail, Entertainment, Beauty, Fashion, Luxury Goods, Travel and Tourism, Consumer

Founded in: 1998

Employees: 1000

Awards: 15

Creative Work: 20

Clients: 15

iCrossing

300 W. 57th Street
New York New York 10019
United States
Phone: (+1) 212-649-7959
Email:
Mike Parker

Mike Parker

Global President
Anne Bologna

Anne Bologna

Chief Engagement Officer
Dirk Herbert

Dirk Herbert

EVP, Strategy
MItchell Yoo

MItchell Yoo

Chief Global Growth Officer
Shiva Vannavada

Shiva Vannavada

Chief Technology Officer
Jeff Ratner

Jeff Ratner

Chief Media Officer
Lori Wilson

Lori Wilson

SVP, Executive Creative Director
Frederic Bonn

Frederic Bonn

Executive Creative Director, East
Alistair Robertson

Alistair Robertson

Executive Creative Director, Chicago

iCrossing Leadership and Team Members

Mike Parker

Mike Parker

Global President

Mike is responsible for the strategic, creative and commercial success of our seven US offices. Mike is also responsible for leading iCrossing’s global mobile practice and its large-scale digital media and platform partnerships.

A 18-year veteran of the industry, Mike has helped brands like Nestlé, Microsoft, Intel and Clorox build deep engagements with their customers. In his most recent role as Chief Digital Officer at McCann WorldGroup, Mike infused digital into McCann’s core, developing capabilities in social media and mobile marketing. Prior to McCann, he served as co-president for Tribal DDB’s U.S. network, where he oversaw significant growth in the agency’s client base. Mike is a three-time winner of Digital Agency of the Year honors and was a member of the inaugural Cannes Innovation Lions jury. 

Anne Bologna

Anne Bologna

Chief Engagement Officer

In her role as Chief Engagement Officer, Anne harnesses the talent, ideas and technology of both iCrossing and Hearst to help brands reach their full potential.

Prior to iCrossing, she was Chief of Brand Strategy at TripAdvisor and Managing Director at MDC Partners, an agency holding company. She spent much of her 25 years in the ad business at Fallon Worldwide, eventually becoming President of their New York office. Most notably, she was a Founding Partner and CEO of independent agency Toy.

She's been featured in Fast Company, was named a “Woman to Watch” by Advertising Age, and has lectured at Columbia University. She’s also one of the industry leaders who wrote the book “The 22 Immutable Laws of Advertising and How to Break Them.” Anne was recently honored with the “Changing the Game Award” – an elusive award given to women who’ve reinvented their businesses to meet today’s challenges. 

Dirk Herbert

Dirk Herbert

EVP, Strategy

MItchell Yoo

New Business

MItchell Yoo

Chief Global Growth Officer

Shiva Vannavada

Shiva Vannavada

Chief Technology Officer

As Chief Technology Officer, Shiva Vannavada is responsible for technical strategy, architecture, design and implementation of all web, mobile and social application development. Basically, he’s our go-to guy for anything technical – and for good reason. Since joining the company, Shiva has proven his technology chops while delivering digital solutions for an impressive list of global brands, including Toyota Motor Sales, The Cosmopolitan of Las Vegas, Hyundai, Marie Claire, Bermuda Department of Tourism and Mazda.

Shiva has over twelve years of experience in technical design and architecture of object-oriented systems and client/server applications. He has a versatile technology background and is an expert in creating technical architecture that involves integration of multiple technologies and creation of highly scalable systems utilizing industry-proven technology stacks. Shiva is proficient in a variety of programming languages, content management systems, web/application servers and open source APIs/platforms. He is also well versed in web design, project planning, information architecture, usability and search engine optimization.

Shiva has a bachelor's degree in mechanical engineering from the College of Engineering, Hyderabad, India and a master's degree in computer science from Long Island University, New York. 

Jeff Ratner

Human Resources

Jeff Ratner

Chief Media Officer

Lori Wilson

Lori Wilson

SVP, Executive Creative Director

Frederic Bonn

Frederic Bonn

Executive Creative Director, East

Alistair Robertson

Alistair Robertson

Executive Creative Director, Chicago