iCrossing, a leading global digital marketing agency owned by Hearst Corporation, today announced that Mike Parker, previously chief digital officer at McCann WorldGroup, has been named president of iCrossing’s West region. In this key leadership role, Parker will head the San Francisco, Los Angeles and Scottsdale offices, where he will be responsible for driving digital strategy, creative excellence and overall commercial success for the region. Parker will also assume responsibility for leading the agency’s global mobile practice and lead the agency’s large-scale digital media partnerships. The announcement was made by Nick Brien, CEO of iCrossing and president of Hearst Magazines Marketing Services.
“I’m excited to welcome Mike Parker to iCrossing in such an important leadership role. He is a proven digital marketing leader and natural innovator. His creative mind and passionate commitment to technology’s transformative ability will further unleash the potential of our clients’ brands,” Brien said. “Mike shares my enthusiasm for the unique opportunities iCrossing has to access Hearst’s vast audience data, engaging content and editorial expertise to create the most progressive consumer engagement possible.”
A twenty-year veteran of the advertising industry, Parker has an extensive record of identifying new technologies, delivering strategic innovation and helping brands like Nestle, Xbox, Intel and Clorox build deeper engagements with their customers. In his most recent role at McCann WorldGroup, Parker infused digital into the agency’s core competencies, as well as developed activation capabilities in social media and mobile marketing. Prior to his tenure at McCann, Parker served as co-president for Tribal DDB’s U.S. network, where he oversaw significant growth in its client base.
"Marketers today are looking for deeper understanding of audiences and new ways to use content to engage consumers, and as a unit of Hearst Magazines, iCrossing is uniquely positioned to bring together technology and platforms with audiences and content in new and powerful ways,” Parker said. “I'm really excited to join Nick, who is a visionary leader, and the talented team at iCrossing to put these assets to work for the agency’s clients."