iCrossing

New York, United States

Basic Info

Core Competencies: Full Service, Digital, Mobile, Social Media, SEO, Marketing/Creative Services, Branded Content/Entertainment, Market Research/Consulting, Marketing Technologies/Analytics, Media Buying/Planning, Branding/Naming/Product Development, Strategy and Planning, Healthcare, Financial, Technology, Online services, B2B, Retail, Entertainment, Beauty, Fashion, Luxury Goods, Travel and Tourism, Consumer

Founded in: 1998

Employees: 1000

Awards: 15

Creative Work: 20

Clients: 15


Contact Information

300 W. 57th Street
New York New York 10019
United States
Phone: (+1) 212-649-7959
Email:

Mike Parker

Mike Parker

Global President
Anne Bologna

Anne Bologna

Chief Engagement Officer
Dirk Herbert

Dirk Herbert

EVP, Strategy
MItchell Yoo

MItchell Yoo

Chief Global Growth Officer
Shiva Vannavada

Shiva Vannavada

Chief Technology Officer
Jeff Ratner

Jeff Ratner

Chief Media Officer
Lori Wilson

Lori Wilson

SVP, Executive Creative Director
Frederic Bonn

Frederic Bonn

Executive Creative Director, East
Alistair Robertson

Alistair Robertson

Executive Creative Director, Chicago
Core Competencies: Full Service, Digital, Mobile, Social Media, SEO, Marketing/Creative Services, Branded Content/Entertainment, Market Research/Consulting, Marketing Technologies/Analytics, Media Buying/Planning, Branding/Naming/Product Development, Strategy and Planning, Healthcare, Financial, Technology, Online services, B2B, Retail, Entertainment, Beauty, Fashion, Luxury Goods, Travel and Tourism, Consumer

Founded in: 1998

Employees: 1000

Awards: 15

Creative Work: 20

Clients: 15

iCrossing

300 W. 57th Street
New York New York 10019
United States
Phone: (+1) 212-649-7959
Email:
Mike Parker

Mike Parker

Global President
Anne Bologna

Anne Bologna

Chief Engagement Officer
Dirk Herbert

Dirk Herbert

EVP, Strategy
MItchell Yoo

MItchell Yoo

Chief Global Growth Officer
Shiva Vannavada

Shiva Vannavada

Chief Technology Officer
Jeff Ratner

Jeff Ratner

Chief Media Officer
Lori Wilson

Lori Wilson

SVP, Executive Creative Director
Frederic Bonn

Frederic Bonn

Executive Creative Director, East
Alistair Robertson

Alistair Robertson

Executive Creative Director, Chicago

iCrossing Hires Mike Parker from McCann WorldGroup as Regional President, West

iCrossing, a leading global digital marketing agency owned by Hearst Corporation, today announced that Mike Parker, previously chief digital officer at McCann WorldGroup, has been named president of iCrossing’s West region. In this key leadership role, Parker will head the San Francisco, Los Angeles and Scottsdale offices, where he will be responsible for driving digital strategy, creative excellence and overall commercial success for the region. Parker will also assume responsibility for leading the agency’s global mobile practice and lead the agency’s large-scale digital media partnerships. The announcement was made by Nick Brien, CEO of iCrossing and president of Hearst Magazines Marketing Services.

“I’m excited to welcome Mike Parker to iCrossing in such an important leadership role. He is a proven digital marketing leader and natural innovator. His creative mind and passionate commitment to technology’s transformative ability will further unleash the potential of our clients’ brands,” Brien said. “Mike shares my enthusiasm for the unique opportunities iCrossing has to access Hearst’s vast audience data, engaging content and editorial expertise to create the most progressive consumer engagement possible.”

A twenty-year veteran of the advertising industry, Parker has an extensive record of identifying new technologies, delivering strategic innovation and helping brands like Nestle, Xbox, Intel and Clorox build deeper engagements with their customers. In his most recent role at McCann WorldGroup, Parker infused digital into the agency’s core competencies, as well as developed activation capabilities in social media and mobile marketing. Prior to his tenure at McCann, Parker served as co-president for Tribal DDB’s U.S. network, where he oversaw significant growth in its client base.

"Marketers today are looking for deeper understanding of audiences and new ways to use content to engage consumers, and as a unit of Hearst Magazines, iCrossing is uniquely positioned to bring together technology and platforms with audiences and content in new and powerful ways,” Parker said. “I'm really excited to join Nick, who is a visionary leader, and the talented team at iCrossing to put these assets to work for the agency’s clients."