iCrossing

New York, United States

Basic Info

Core Competencies: Full Service, Digital, Mobile, Social Media, SEO, Marketing/Creative Services, Branded Content/Entertainment, Market Research/Consulting, Marketing Technologies/Analytics, Media Buying/Planning, Branding/Product Development, Strategy and Planning, Healthcare, Financial, Technology, Online services, B2B, Retail, Entertainment, Beauty, Fashion, Luxury Goods, Travel and Tourism, Consumer

Founded in: 1998

Employees: 1000

Awards: 15

Creative Work: 20

Clients: 15


Contact Information

300 W. 57th Street
New York New York 10019
United States
Phone: (+1) 212-649-7959
Email:

Mike Parker

Mike Parker

Global President
Anne Bologna

Anne Bologna

Chief Engagement Officer
Dirk Herbert

Dirk Herbert

EVP, Strategy
MItchell Yoo

MItchell Yoo

Chief Global Growth Officer
Shiva Vannavada

Shiva Vannavada

Chief Technology Officer
Jeff Ratner

Jeff Ratner

Chief Media Officer
Lori Wilson

Lori Wilson

SVP, Executive Creative Director
Frederic Bonn

Frederic Bonn

Executive Creative Director, East
Alistair Robertson

Alistair Robertson

Executive Creative Director, Chicago
Core Competencies: Full Service, Digital, Mobile, Social Media, SEO, Marketing/Creative Services, Branded Content/Entertainment, Market Research/Consulting, Marketing Technologies/Analytics, Media Buying/Planning, Branding/Product Development, Strategy and Planning, Healthcare, Financial, Technology, Online services, B2B, Retail, Entertainment, Beauty, Fashion, Luxury Goods, Travel and Tourism, Consumer

Founded in: 1998

Employees: 1000

Awards: 15

Creative Work: 20

Clients: 15

iCrossing

300 W. 57th Street
New York New York 10019
United States
Phone: (+1) 212-649-7959
Email:
Mike Parker

Mike Parker

Global President
Anne Bologna

Anne Bologna

Chief Engagement Officer
Dirk Herbert

Dirk Herbert

EVP, Strategy
MItchell Yoo

MItchell Yoo

Chief Global Growth Officer
Shiva Vannavada

Shiva Vannavada

Chief Technology Officer
Jeff Ratner

Jeff Ratner

Chief Media Officer
Lori Wilson

Lori Wilson

SVP, Executive Creative Director
Frederic Bonn

Frederic Bonn

Executive Creative Director, East
Alistair Robertson

Alistair Robertson

Executive Creative Director, Chicago

Millions to Learn Why ‘Parts Matter’ Through Broad-Reaching New Digital Campaign from Federal-Mogul Motorparts

Company’s Brands to Deliver Quality, Safety and Performance Message Through Tightly Integrated Digital Advertising, Social Media Elements

Whether it’s a collision that could have been avoided, a loss of control caused by a broken steering component or an engine breakdown at the height of rush hour, millions of automotive repair professionals and consumers will soon be reminded why “Parts Matter” through a broad-reaching new digital advertising and social media campaign from Federal-Mogul Motorparts.

A division of Federal-Mogul Holdings Corporation (NASDAQ: FDML), Federal-Mogul Motorparts is a leading global manufacturer and supplier of original equipment and premium branded replacement parts that provide the quality, safety and performance preferred by professional technicians and consumers. Developed in partnership with award-winning global digital marketing agency iCrossing, the new campaign will combine powerful imagery, safety and service reminders, special offers and user generated content to demonstrate why choosing high-quality replacement parts from a trusted source is always the best choice.

“‘Parts Matter’ reduces an often complex buying experience to a powerfully simple, fact-based message that will resonate both with professional technicians and vehicle owners,” said Jessica Wynn, global director, digital marketing and strategy, Federal-Mogul Motorparts. “When it comes to choosing any replacement product – brake pad, control arm, wiper blade, spark plug, headlamp or head gasket – that choice can ultimately affect the vehicle’s safety, performance and reliability. Parts matter because the wrong choice can have serious consequences.”

The digital campaign debuts this week in a wide range of automotive trade and consumer-targeted digital media, including www.AutoMD.com, a comprehensive free online resource that helps consumers make informed decisions regarding vehicle repairs. The campaign will include social media elements through which consumers and repair professionals will be encouraged to share their own examples – through photos, videos and stories – of why “parts matter.” This multi-faceted digital campaign will be integrated with other trade and consumer advertising, editorial and additional marketing activities in support of Federal-Mogul Motorparts’ broad portfolio of premium brands and products, including ANCO® wiper blades; Champion® spark plugs, wipers and filters; Fel-Pro® gaskets; MOOG® steering and suspension parts; National® seals; Wagner® brake products; and Wagner lighting.

In addition to the “Parts Matter” digital campaign, Federal-Mogul Motorparts recently launched a “Tech First” initiative comprising on-site, on-line and telephone-based technical training and product support available at no charge to technicians, repair shop owners and parts professionals throughout North America.

As the company’s new digital advertising agency of record (AOR), iCrossing brings extensive experience in helping leading brands drive customer engagement through creative, impactful digital campaigns. Identified as a “Leader” in the Gartner Magic Quadrant for digital marketing agencies, the company has represented a number of automotive OEMs and leading global consumer brands.