Every solution we create starts with the premise that B2C marketing is over.
We live in a consumer-to-business (C2B) economy where consumers are in control of their own individual brand and marketing experiences. In this age of empowered consumers, where consumers lead and your brand must follow, the shift from a product-centric approach and brand-driven touchpoints to consumer-driven touchpoints is redefining the rules of success. Our job is to shift brand behavior to help clients thrive in this new reality.
iCrossing helps brands win by planning around people, not products. We specialize in designing people-centric media, content, and experiences. The role of a brand is to facilitate and fuel your customers’ interests, needs, passions and behaviors – which ensures that brands engage in a way that makes an emotional connection and powers business growth.
iCrossing aligns brands with the interests, needs, and passions of consumers. Simply put, we help brands engage on consumers’ terms. We believe a brand’s success lies in its ability to authentically connect to and amplify what customers are interested in - rather than disrupt.
iCrossing is unique in that we’re owned by Hearst, the global media, content and entertainment leader.
Hearst’s privately-held status enables long-term planning and independence of action. And as an agency within a media company, we have access to the most valuable ingredients for effective marketing: insights, talent, and audiences.
While we remain “buyers” and not “sellers” from a media perspective and take an independent, unbiased approach to the media landscape, there is a tremendous value that we can unlock for clients within Hearst. iCrossing adds the power of Hearst to our solutions - including our rich data, quality content, editorial expertise and category experience.
|DigiDay Sammy Awards||Best Social Promotion for a Product Launch||Social Media||LG Electronics||2014|
|DigiDay Sammy Awards||Best Branded Social Community (Finalist)||Social Media||Maker's Mark||2014|
|DigiDay Sammy Awards||Best Branded Social Game||Social Media||Toyota||2014|
|OMMA Awards||Members Choice||Website Excellence||PetSmart||2014|
|OMMA Awards||Integrated Online Campaign||Travel & Tourism (Finalist)||Hampton Hotels||2014|
|OMMA Awards||Integrated Online Campaign||Consumer Packaged Goods (Finalist)||LG Electronics||2014|
|OMMA Awards||Website Excellence||News, Politics, Reference & Education||PetSmart||2014|
|OMMA Awards||Integrated Online Campaign||Automotive (Finalist)||Mitsubishi Motors||2014|
|OMMA Awards||Website Excellence||Automotive (Finalist)||Mitsubishi Motors||2014|
|Forrester Research||Groundswell Award Finalist||BtoC North America "Social Reach"||Hampton Hotels||2013|
|iMedia Agency Awards||Finalist||Best Agency for Video||iCrossing||2013|
|OMMA Awards||Finalist||Integrated Online Campaign: Retail||LG Electronics||2013|
|OMMA Awards||Finalist||Online Advertising Creativity: Video Campaign||Hampton Hotels||2013|
|Shorty Awards||Best Use of a Promoted Tweet||Social Media||Beam, Inc.||2013|
|Web Marketing Association WebAwards||Outstanding Achievement in Web Development||Beverage Standard of Excellence||Beam, Inc.||2013|
|Advertiser||Brand||Business Sector||Type of Work||since|
|Avon Products, Inc||Avon||Cosmetics, Beauty Products & Perfumes||
|Blue Cross Blue Shield||Blue Cross Blue Shield||Health & Pharmaceutical Products||
|Federal Mogul||Federal Mogul||Automotive||
|PetSmart, Inc||PetSmart||Department Stores, Supermarkets||
|American Automobile Association||AAA||Transport, Travel and Tourism||
|Jim Beam Brands Co.||Beam Inc.||Alcoholic||
|Charles Schwab||Charles Schwab||Banking, Finance, Law & Insurance||
|Cancer Treatment Centers of America||CTCA||Health & Pharmaceutical Products||
|DirecTV, Inc.||DIRECTV||Media, Publishing & Production||
|LG Electronics||LG Electronics||Consumer Electronics & Audio-Visual||
|Mitsubishi Motors of North America||Mitsubishi Motors||Automotive||
|TD Bank, N.A.||TD Bank||Banking, Finance, Law & Insurance||
|Lenovo||The LEGO Group||Retail, Distribution & Restaurants||
|Toyota Motor Corporation||Toyota||Automotive||