Between a brand and its different consumers, language means everything: a client mailing, the actions of purchasing advisor, the welcome at a point of sale, or the actions of network motivators and sale stimulators? Each word is loaded with identity and meaning. Il Etait Une Marque strives to bring together all forms of operational communication and to make the brand talk using the appropriate tone. With the permanent worry of nourishing this brand language in the most creative and effective way!