We believe every brand should be a work in progress. Part ad agency, part innovation shop, we help companies boldly act, innovate and create to prove why they passionately exist. Then we use those actions to create powerful advertising.
Before opening WIP, six of its founding partners worked together for more than six years (at CP+B) leading iconic brands like Domino’s, Hotels.com, Kraft Mac & Cheese, and Infiniti to prolific results. The seventh founding partner is a startup veteran with over 20 years of experience building companies.
We know what it takes to shift momentum for a major corporation or to make a startup successful. We saw first-hand how big agencies and holding companies operate. That’s why we built a new model for ourselves and for the partners we serve.