|Agency||Wunderman Thompson South Asia|
|Date of First Broadcast/Publication|
|Business Sector||Mobile Telephones & tablets|
|Philosophy|| An integrated idea that had legs in TV, webisodes, print and online took Nokia to Number 1 Youth Brand in the country (rated by the Economic Times).|
This campaign took the small problems of teenagers - where do we hang out tonight, what does should I wear? - and treated them like the very serious problems they seem when you're young.
|Media Type||Television & Cinema|
|Creative Director||Priti Kapur|