Big Spaceship

Big Spaceship

Brooklyn, United States

Digital

Basic Info

Core Competencies: Mobile, Social Media, E-Commerce, Branded Content/Entertainment, Marketing Technologies/Analytics, Strategy and Planning, Technology, Retail, Entertainment, Consumer

Founded in: 2000

Employees: 100

Awards: 27

Creative Work: 25

Clients: 10


Contact Information

45 Main Street Suite 716
Brooklyn New York 11201
United States
Phone: (+1) 718 222 0281
Email:
Core Competencies: Mobile, Social Media, E-Commerce, Branded Content/Entertainment, Marketing Technologies/Analytics, Strategy and Planning, Technology, Retail, Entertainment, Consumer

Founded in: 2000

Employees: 100

Awards: 27

Creative Work: 25

Clients: 10

Big Spaceship

45 Main Street Suite 716
Brooklyn New York 11201
United States
Phone: (+1) 718 222 0281
Email:

Big Spaceship Leadership and Team Members

Michael Lebowitz

Michael Lebowitz

Founder/ CEO

Phone: (+1) 718-222-0281

Michael is Founder and CEO of Big Spaceship. Since launching the agency in 2000, he has defined the strategy and vision for Big Spaceship’s growth and culture as well as working closely with Big Spaceship’s clients.


Over the past decade, Michael has led Big Spaceship to attain countless awards of high distinction. This includes a Primetime Emmy Award nomination for the agency’s work with HBO Voyeur, Cannes Lions, Clios and One Show Interactive Pencils, as well as numerous Webby, FWA, Communication Arts, W3 and Pixel Awards. Michael was also named among the 2010 Creativity 50 and the 2008 OMMA Online All-Stars.
Michael is a member of Procter & Gamble’s Design Advisory Board and the Chairman of the IAB Agency Advisory Board. He is also a founder and was an inaugural board member of SoDA, the Society of Digital Agencies, and membership in the International Academy of Digital Arts & Sciences and AIGA’s Visionary Design Council.

Speaking on creativity, innovation and the evolution of business, Michael participates in and leads seminars across the globe and has engaged audiences at AIGA, SXSW, Click:NY, Click:London, ad:tech and CaT: Creativity and Technology, to name a few. He frequently chairs and sits on juries for creative awards, including the ANDY Awards, Cannes Lions, Hive Awards, One Show Interactive Awards, Effie Awards, ADC Interactive Awards, Communication Arts Awards and more. 

Rob Thorsen

New Business

Rob Thorsen

Managing Director

As Managing Director, Rob oversees the running of the agency, the development of client relationships and the disciplines of the agency that drive them. Equal parts agency leader, relationship builder and creative contributor, Rob brings 18 years of agency building expertise to Big Spaceship. His work includes launching Unilever’s AXE at BBH NY, joining Mother NY as its first strategist stateside, all the way to leading several flagship accounts at BBDO NY. Most recently, Rob was leading the largest portfolio of business at the Publicis Network’s MRY, made up of Digital and Social AOR relationships.


When not in the office, Rob is either chasing down his two children with his wife, Sarah, or chasing after the cyclists he so desperately tries to keep pace with. Also, he is from the Great State of New Jersey. 

Cedric Devitt

Cedric Devitt

Chief Creative Officer

Cedric serves as the Chief Creative Officer at digital creative shop, Big Spaceship, where he's charged with growing and overseeing the creative output of the agency's work across all clients in Brooklyn and Seoul.

Before joining Big Spaceship, Devitt served as Chief Creative Officer of MRY. During his tenure the agency was named OMMA Social Media Agency of the Year and Mashable Digital Innovator of the Year. Prior to MRY he was recruited to help start LBi in the US in 2010 with the merger of Special Ops Media and Icon Nicholson. Over the next 4 years, the New York agency became the most awarded agency in the LBi Network. Previous stints include almost a decade leading the creative vision at TribalDDB and Grey Worldwide.

Client experience includes AT&T, Adobe, Coca-Cola, Sony and Johnson & Johnson among others. His work has been recognized by the One Show, Clios, Webbys, Shorty’s, ANDYs, LIAA, Lovie Awards and the 2012 SXSW People’s Choice Award.

Outside of work, Devitt co-founded the US Air Guitar Championships and produced Air Guitar Nation, an award-winning feature documentary about the rise of the competitive air guitar.
Cedric was born and raised in Dublin, Ireland. He has a BA in History from Trinity College Dublin, and currently lives in Brooklyn with his wife and two children. 

Andrea  Ring

Andrea Ring

Chief Strategy Officer

As Chief Strategy Officer, Andrea Ring is responsible for leading Big Spaceship’s burgeoning strategy discipline and sharpening the overall strategic vision and approach for the agency. Previously, Andrea was the SVP of Planning/Experience Planning at R/GA, where over the course of her 9 ½ year tenure she built up a team of 40 planners and helped brands such as Nike, Google, and Samsung figure out how to rethink their businesses and develop meaningful relationships with the right consumers. Before joining R/GA. she worked as a brand planner with J. Walter Thompson, Bigchalk.com, and Digital Pulp Advertising. And in a prior life, Ring was president and co-founder of KUSH yoga mats, a successful TV writer, and a research associate for the New York City Mayor’s Office. Over the course of her career, Andrea has been awarded numerous strategy and creative awards, and has spoken passionately about the future opportunities for brands in the connected age. She believes that every project, regardless of its form, should start with a crisp and inspiring human insight. 

Victor  Piñeiro

Victor Piñeiro

VP, Social Media

As VP, Social Media, Victor oversees the agency’s social media and content team. Of the course of his tenure at Big Spaceship, he was lead copywriter and strategist for Skittles during its first three years on Facebook & Twitter, growing its fan base to over 25M with one of the highest engagement rates on the platform. His clients have since included Google, Crayola, Wrigley, Lucasfilm, Sonos and Chobani.


Victor came to social media through his work in documentaries. He wrote, produced and marketed the award-winning film Second Skin – opening night movie of SXSW ’08, distributed internationally in ’09. He followed it up with the documentary that launched Motherboard, Vice’s tech channel.


He was listed in Business Insider’s 30 Most Creative People In Social Media and is a frequent contributor to Fast Company, Ad Age, Mashable, Psychology Today, BoingBoing and Vice. 

Tony  Clement

Tony Clement

VP, Analytics

Born in Brooklyn and raised in Australia, Tony has spent the last 10 years working his way around the world turning data into strategy. With a degree in statistics and a background in strategy he believes in bringing numbers and ideas together to help brands grow.


In Sydney, he was the analyst behind 4 Advertising Effectiveness Awards (Effies) and the creative thinker that won a Account Planning Group (APG) ‘Best Use of Data’ award for one of Australia’s largest banks. While working in as a Strategy Director in London he helped Wunderman redefine the data strategy for one of its largest global businesses. He also freelanced with data visualization company, JESS3, helping make data tell stories. In his travels he’s crunched data for many types of brands – including Finance, Auto, CPG, Alcohol, Tech and Entertainment.


In a past life, Tony played top grade Rugby, but these days he’s an aspiring Yogi, runner and teacher. 

Vincent   DiBartolo

Vincent DiBartolo

VP, Technology

Vincent currently leads Big Spaceship’s talented team of technologists – working across all clients. He has more than 15 years of experience developing for web and mobile and leading teams of very talented developers across the globe. He has worked on projects as diverse as naval radar systems, fantasy baseball, and Nike+. He comes to Big Spaceship by way of R/GA, where he lead technology for a cross disciplinary group working with brands such as Nike, Samsung, Chanel, Johnson & Johnson, and Verizon.