OMD USA

OMD USA

New York, United States

Basic Info

Core Competencies: Full Service, Digital, Mobile, Social Media, E-Commerce, SEO, Branded Content/Entertainment, Market Research/Consulting, Marketing Technologies/Analytics, Strategy and Planning, Multicultural

Founded in: 1996

Employees: 11000

Awards: 16

Creative Work: 1

Clients: 15


Contact Information

195 Broadway
New York New York 10007
United States
Phone: (+1) 212 590 7100
Email:
Website:

Monica Karo

Monica Karo

Chief Executive Officer
Scott  Downs

Scott Downs

Chief Operating Officer
Ben Winkler

Ben Winkler

Chief Investment Officer
Doug Rozen

Doug Rozen

Chief Digital and Innovation Officer
Greg Castronuovo

Greg Castronuovo

President, West
Core Competencies: Full Service, Digital, Mobile, Social Media, E-Commerce, SEO, Branded Content/Entertainment, Market Research/Consulting, Marketing Technologies/Analytics, Strategy and Planning, Multicultural

Founded in: 1996

Employees: 11000

Awards: 16

Creative Work: 1

Clients: 15

OMD USA

195 Broadway
New York New York 10007
United States
Phone: (+1) 212 590 7100
Email:
Website:
Monica Karo

Monica Karo

Chief Executive Officer
Scott  Downs

Scott Downs

Chief Operating Officer
Ben Winkler

Ben Winkler

Chief Investment Officer
Doug Rozen

Doug Rozen

Chief Digital and Innovation Officer
Greg Castronuovo

Greg Castronuovo

President, West

OMD USA Leadership and Team Members

Monica Karo

Monica Karo

Chief Executive Officer

SHARPER INSIGHTS

The world is as big as you make it. In her 18 years in Omnicom media roles, Monica Karo has contributed to the growth of important client brands like Apple. Now, in her latest role as CEO of OMD U.S., she has the opportunity to do as much for an agency brand as she did for those clients.

INSPIRING IDEAS

Before joining OMD, Monica worked at TBWA\Chiat\Day, holding several positions including Media Director North America and Chief Media Officer Worldwide. The heritage of innovation and idea generation at OMD draws from the heritage of Omnicom's creative agencies. This now coupled with advanced analytics, tools, business intelligence and digital at the core has delivered phenomenal growth for clients around the globe.

SUSTAINABLE RESULTS

Monica has been named “Leader of the Year” by the Los Angeles Advertising Agency Association, a first in the media community. She also serves on the Board of Directors for Omnicom Media Group (OMG) and the Los Angeles Board of Governors of The Paley Center for Media. 

Scott  Downs

Scott Downs

Chief Operating Officer

SHARPER INSIGHTS

Great teams work and win as one. In his role as COO and in leading the PepsiCo business, Scott empowers his teams to succeed by enabling true collaboration. This collaborative culture ensures different types of thinking are fused together to uncover unique solutions that drive our clients’ businesses forward.

INSPIRING IDEAS

Scott has 20 years of experience, working closely with industry-leading brands such as Verizon, P&G and The Home Depot. To bring his vision of true collaboration to life, Scott has developed a "community-based" team structure for PepsiCo, in lieu of the previously siloed industry norms. This has been done based on the belief that inspiring ideas can and do come from anywhere in the business. In this evolved approach, Business Leads work together to strategize, ideate, implement and measure, bringing the right expertise forward at the right time to solve specific client challenges.

SUSTAINABLE RESULTS

Scott holds himself and his team to a higher standard. He is focused on pushing the boundary when it comes to communication approaches and processes - never being satisfied with the status-quo. As a testament to his leadership and the power of a unified team, the PepsiCo team has won over 60 industry awards over a two-year period. 

Ben Winkler

Ben Winkler

Chief Investment Officer

SHARPER INSIGHTS

There’s no change without pain. Disruption reigns in media, and only by embracing innovation can we and our clients hope to exploit the new reality. As Chief Digital and Innovation Officer, Ben created a structure within OMD that embeds digital and disruptive thinking into every corner of the organization. Now as CIO, Ben is responsible for creating an investment offering that delivers the elusive goal of category expertise plus cross-media nimbleness.

INSPIRING IDEAS

An 18-year expert in digital, Ben made the jump to interactive from analog in the late ‘90s. He joined OMD in 2011 after eight years at IPG, having built digital and integrated practices at both media-only and full-service agencies. There, Ben created new client services including search and mobile; established centers of excellence in social and video; and built cross-training programs for all employees.

SUSTAINABLE RESULTS

Ben is an expert at helping clients convert media spend into business investment. Under his tenure, digital results, budgets and departments have grown exponentially. His expertise has been sought from the Wall Street Journal and the New York Times, as well as the DMA and AAAA/IAB. In his free time, Ben tests his mettle at squash and bar trivia. 

Doug Rozen

Doug Rozen

Chief Digital and Innovation Officer

SHARPER INSIGHTS

Never be satisfied. To remain relevant, marketers must have an insatiable thirst and always be curious for what’s next. As Chief Digital and Innovation Officer, Doug is determined to deliver tomorrow’s possibilities today. He ensures digital best practices and creativity are organically threaded across every part of OMD–from the never-been-done-before activations to the simple daily improvements in how we think, work and deliver ingenuity.

INSPIRING IDEAS

Doug has been at the cutting-edge of digital since its inception. In the 1990’s, he started JWT’s digital practice and has since been leading emerging media practices across a variety of top media and marketing companies. Every day, Doug exploits the intersection of technology, creativity and data to provide smarter media insights, ideas & results. He has been recognized for building successful digital teams and fortunate to be a part of numerous award-winning digital firsts.

SUSTAINABLE RESULTS

Doug’s biggest motivator is grooming the next generation of media titans. In managing OMD’s various innovation units and providing strategic digital oversight on all OMD clients, he works across many teams and knows the value of collaboration and teamwork. He’s also an avid Instagrammer, who loves curating photos of his life, especially his #1 team—his family. 

Greg Castronuovo

Greg Castronuovo

President, West

SHARPER INSIGHTS

Strategic insights, innovative ideas, and measurable results all lead to success in the West. Greg oversees OMD’s Los Angeles, San Francisco and Seattle offices, managing a wide array of global and U.S. based accounts in addition to strategic planning and business development.

INSPIRING IDEAS

Greg brings over 20 years of experience in marketing, media and digital expertise to OMD, having worked for Initiative, NBC, FOX, World Wrestling Entertainment (WWE), and Virgin Mobile. Prior to joining OMD, Greg spent the last several years at Initiative New York where he managed the entertainment and innovation practice, including the CBS, Showtime, AOL and Fuse accounts. At Virgin Mobile, Greg helped launch the brand and their pay-as-you-go service in the US. He also spent a decade in network television for NBC and FOX, developing campaigns for primetime programs and managing several of NBC’s first marketing partnerships with Yahoo! and AOL.

SUSTAINABLE RESULTS

Named an AdAge Media Maven in 2011, Greg has been recognized for his track record of innovation and the role he’s played in helping to expand OMD West’s roster of clients, doubling the size of our LA office. Greg’s relentless focus on content, innovation and the integration of media has helped OMD become one of the most successful media operations on the west coast.