Basic Info

Core Competencies: Full Service, Digital, Mobile, Social Media, E-Commerce, SEO, Branded Content/Entertainment, Market Research/Consulting, Marketing Technologies/Analytics, Strategy and Planning, Multicultural

Founded in: 1996

Employees: 11000

Awards: 16

Creative Work: 2

Clients: 15


Contact Information

195 Broadway
New York New York 10007
United States
Phone: (+1) 212 590 7100
Email:
Website:

Scott  Downs

Scott Downs

Chief Client Officer
Ben Winkler

Ben Winkler

Chief Transformation Officer
Greg Castronuovo

Greg Castronuovo

President, West
Core Competencies: Full Service, Digital, Mobile, Social Media, E-Commerce, SEO, Branded Content/Entertainment, Market Research/Consulting, Marketing Technologies/Analytics, Strategy and Planning, Multicultural

Founded in: 1996

Employees: 11000

Awards: 16

Creative Work: 2

Clients: 15

OMD USA

195 Broadway
New York New York 10007
United States
Phone: (+1) 212 590 7100
Email:
Website:
Scott  Downs

Scott Downs

Chief Client Officer
Ben Winkler

Ben Winkler

Chief Transformation Officer
Greg Castronuovo

Greg Castronuovo

President, West

OMD USA Leadership and Team Members

John Osborn

John Osborn

Chief Executive Officer

John “Ozzy” Osborn is President and CEO of BBDO New York. John has been at BBDO;nearly 15 years. Prior to becoming President and CEO, John was the principal;architect of the agency’s integrated marketing communications programs. He was;responsible for accelerating BBDO’s transformation from an advertising agency into a;fully integrated communications company.
Scott  Downs

Scott Downs

Chief Client Officer

SHARPER INSIGHTS

Great teams work and win as one. In his role as Chief Client Officer and in leading the PepsiCo business, Scott empowers his teams to succeed by enabling true collaboration. This collaborative culture ensures different types of thinking are fused together to uncover unique solutions that drive our clients’ businesses forward.

INSPIRING IDEAS

Scott has 20 years of experience, working closely with industry-leading brands such as Verizon, P&G and The Home Depot. To bring his vision of true collaboration to life, Scott has developed a "community-based" team structure for PepsiCo, in lieu of the previously siloed industry norms. This has been done based on the belief that inspiring ideas can and do come from anywhere in the business. In this evolved approach, Business Leads work together to strategize, ideate, implement and measure, bringing the right expertise forward at the right time to solve specific client challenges.

SUSTAINABLE RESULTS

Scott holds himself and his team to a higher standard. He is focused on pushing the boundary when it comes to communication approaches and processes - never being satisfied with the status-quo. As a testament to his leadership and the power of a unified team, the PepsiCo team has won over 60 industry awards over a two-year period. 

Ben Winkler

Ben Winkler

Chief Transformation Officer

SHARPER INSIGHTS

There’s no change without pain. Disruption reigns in media, and only by embracing innovation can we and our clients hope to exploit the new reality. As Chief Transformation Officer, Ben created a structure within OMD that embeds digital and disruptive thinking into every corner of the organization. Now as CIO, Ben is responsible for creating an investment offering that delivers the elusive goal of category expertise plus cross-media nimbleness.

INSPIRING IDEAS

An 18-year expert in digital, Ben made the jump to interactive from analog in the late ‘90s. He joined OMD in 2011 after eight years at IPG, having built digital and integrated practices at both media-only and full-service agencies. There, Ben created new client services including search and mobile; established centers of excellence in social and video; and built cross-training programs for all employees.

SUSTAINABLE RESULTS

Ben is an expert at helping clients convert media spend into business investment. Under his tenure, digital results, budgets and departments have grown exponentially. His expertise has been sought from the Wall Street Journal and the New York Times, as well as the DMA and AAAA/IAB. In his free time, Ben tests his mettle at squash and bar trivia. 

Christopher Geraci

Christopher Geraci

President, Chief Investment Officer

Greg Castronuovo

Greg Castronuovo

President, West

SHARPER INSIGHTS

Strategic insights, innovative ideas, and measurable results all lead to success in the West. Greg oversees OMD’s Los Angeles, San Francisco and Seattle offices, managing a wide array of global and U.S. based accounts in addition to strategic planning and business development.

INSPIRING IDEAS

Greg brings over 20 years of experience in marketing, media and digital expertise to OMD, having worked for Initiative, NBC, FOX, World Wrestling Entertainment (WWE), and Virgin Mobile. Prior to joining OMD, Greg spent the last several years at Initiative New York where he managed the entertainment and innovation practice, including the CBS, Showtime, AOL and Fuse accounts. At Virgin Mobile, Greg helped launch the brand and their pay-as-you-go service in the US. He also spent a decade in network television for NBC and FOX, developing campaigns for primetime programs and managing several of NBC’s first marketing partnerships with Yahoo! and AOL.

SUSTAINABLE RESULTS

Named an AdAge Media Maven in 2011, Greg has been recognized for his track record of innovation and the role he’s played in helping to expand OMD West’s roster of clients, doubling the size of our LA office. Greg’s relentless focus on content, innovation and the integration of media has helped OMD become one of the most successful media operations on the west coast.