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Basic Info

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Holding: The Interpublic Group of Companies (New York, United States)


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About McCann Relationship Marketing GmbH

McCann Worldgroup is a global marketing and communications agency with offerings across the entire marketing communications landscape. We bring together customized solutions around a client’s unique business needs tapping into our suite of agencies including: McCann (brand strategy & advertising); UM (media planning & buying), MRM//McCann (customer experience/digital); Momentum (experiential marketing/shopper marketing); McCann Health (professional/DTC communications); Craft Worldwide (global production); Weber Shandwick (public relations), Casanova//McCann (multicultural), and FutureBrand (consulting/ design).

Beyond our size, capabilities and services, what really defines McCann Worldgroup is our mission: to help brands play a meaningful role in people’s lives. We live in a world where hundreds of brands use thousands of channels to share millions of messages to billions of people. Unfortunately, the one thing that often gets lost in this massive sea of content is… MEANING. And without a brand knowing the meaningful role it wants to play in people’s lives, all that time, effort and money spent could go to waste. It’s why we’ve been helping brands find their meaningful role in the world since we opened our doors in 1912. 

Languages

German
Philosophy & Competitive Advantages
Network Description