Ratiopharm is one of the leading pharmaceutical manufacturers in Germany. For many years, we have been equipping sales and stationary pharmacies with sales-promoting measures. Now the task was to create content for online pharmacies and eCommerce platforms. This had to be interesting for the end consumer and at the same time ensure a consistent ratiopharm brand presence across all channels.
Pharmaceutical manufacturers have little influence on the brand and product presentation on the portals of online pharmacies. There is no common thread in the branding, product images and product information are rarely updated.
Through ratiopharm's online portal, we offer online pharmacies varied content and sales-promoting measures. All content and content formats are created on the basis of detailed competitive and SEO analyses. For example, SEO product descriptions, explanatory films, GIF animations, interactive elements as well as headers, banners and category images. The design of a uniform ratiopharm branding ensures a high recognition value among users.