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Philosophy & Competitive Advantages
We observe behaviour and we analyse consumer trends in order to bring our clients solutions which are trustworthy, rapid and directly operational. Our marketing and study specialists and method technicians, are assisted by qualitative (psycho-sociologists) and quantitative analysts (statisticians, trend specialists) and rely on high-performing data collection tools (qualitative facilities, Organoleptic laboratories and sniff tests, internet surveys, multilingual cati call-centre). Being innovative with study methods, analysing in a technical way, working closely with our clients, this is what corresponds to our way of carrying out our job: to provide useful information.
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