TitleElectric Slaves Boys
Campaign Electric Slaves
Advertiser Amnesty International
Brand Amnesty International
PostedMay 2019
Business Sector Human Rights
Story The campaign focuses on the origin of cobalt, an important substance in car batteries. At cobalt mines in Democratic Republic of the Congo the miners - one third of whom are children - work in inhuman conditions. Its message juxtaposes battery life and human life.
Media Type Print
Creative / Art Direction
Creative Director, Copywriter
Art Director
Agency Producer
Account Manager

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