TitleTurkey's Water
Agency
Campaign Turkey's Water
Advertiser Reckitt Benckiser
Brand Reckitt Benckiser
Date of First Broadcast/Publication
Business Sector Cleaning Products, Soaps, Detergents
Story Turkey is only 11 years away from a water crisis. However, every year we waste water equal to the size of a lake on pre-rinsing. To change this, we started a campaign. First, we hacked our biggest economic forum with glasses which shows how much water remained in drying lakes. Then with National Geographic we made Turkey's first ever docudrama. We showed the near future of Istanbul. After that, we launched the ad campaign, showed the existing droughts. With this, viewers were directed to 'yarininsuyu.com' and discovered their water footprint. And now, we’re rewarding consumers for shrinking their water bills.
Media Type Public Relations
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