TitleFinish 'Kadın' Integration (Film Case)
Agency
Campaign Finish 'Kadın' Integration
Advertiser Reckitt Benckiser
Brand Finish
Date of First Broadcast/Publication
Business Sector Cleaning Products, Soaps, Detergents
Philosophy Instead of creating an ad we used a product integration to a popular TV series and built the script around our purpose. We used a character “Bahar”, who hasn’t smiled since the first episode. Before the integration, influencers tweeted that Bahar needs a dishwasher. That tweet was broadcasted as a TV band without branding. We answered this tweet and announced that we had a surprise for her. Then a dishwasher was given as a gift to Bahar by her stepfather. Our ad became online just after that scene. In the ad, we see her smiling for the first time.
Media Type Television
Length
Production Company
Production Company
Production Company
Executive Creative Director
Creative Director
Art Director
Art Director
Art Director
Copywriter
Account Director
Media Director
Media Director
Strategist
Production
Production
Director
Director of Photography (DOP)
Music
Agency Producer
Post Production
Account Management Team
Account Management Team
Media Team
Media Team
Media Team
Media Team
Media Team
Media Team
Media Team
Social Media Team
Social Media Team
Social Media Team
Social Media Team

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