TitleFinish - 25 Litres Documentary
Agency
Campaign Turkey's Water
Advertiser Reckitt Benckiser
Brand Reckitt Benckiser
Date of First Broadcast/Publication
Business Sector Cleaning Products, Soaps, Detergents
Story For a country surrounded by seas, it’s unimageable that the water resources are running out. However, if we keep wasting the way we do now, Turkey will be water poor in 11 years. To make everyone aware of this problem, we shot Turkey's first docudrama with National Geographic: 25 liters. It portrayed a celebrity activist investigating and doing an experiment: Survive the day on 25 liters. His experiment was interlaced with a story from future when Istanbul faces day-zero. After the documentary, we ran our ad campaign and ask people not to pre-rinse and save 57 liters in every cycle.
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PR Director Canan Emon
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