| Title | Finish - 25 Litres Documentary |
| Agency | Havas Istanbul |
| Campaign | Turkey's Water |
| Advertiser | Reckitt Benckiser |
| Brand | Reckitt Benckiser |
| Date of First Broadcast/Publication | 2019 |
| Business Sector | Cleaning Products, Soaps, Detergents |
| Story | For a country surrounded by seas, it’s unimageable that the water resources are running out. However, if we keep wasting the way we do now, Turkey will be water poor in 11 years. To make everyone aware of this problem, we shot Turkey's first docudrama with National Geographic: 25 liters. It portrayed a celebrity activist investigating and doing an experiment: Survive the day on 25 liters. His experiment was interlaced with a story from future when Istanbul faces day-zero. After the documentary, we ran our ad campaign and ask people not to pre-rinse and save 57 liters in every cycle. |
| Media Type | Branded Content |
| Length | |
| Production Company | National Geographic Turkey |
| Production Company | Circus |
| Production Company | Contentine |
| Production Company | Cornerman |
| PR Agency | Sobraz |
| Production Company | DEPOfilm |
| Executive Creative Director | Ergin Binyildiz |
| Creative Director | Yavuzhan Gel |
| Art Director | Hasan Yildirim |
| Art Director | Ekrem Ertürk Düzel |
| Art Director | Melike Erdemir |
| Copywriter | Omer Ceran |
| Copywriter | Benan Aka Öztürk |
| Account Director | Berk Yılmaz |
| Account Director | Hare Lilya Ganiç |
| Account Director | İrem Pusal |
| Media Director | Didem Demiralp |
| Media Director | Nevin Nebioğlu |
| Strategist | Ayça Çınar |
| PR Director | Canan Emon |
| Production | Ender Sevim |
| Director | Serdar Donmez |
| Director of Photography (DOP) | Michel Dierickx |
| Screenwriter | Melih Özyılmaz |
| Agency Producer | Sıla Salgın |
| Agency Producer | Gözde Bilir |
| Social Media Team | Serpil Şahin |
| Social Media Team | Ece Özmet İşsever |
| Social Media Team | Elif Deniz Yalçın |