Philosophy & Competitive Advantages
Initiative. It's so much more than our name. It's the DNA that runs through our company. It's the insights, ideas, innovations and enterprise that enable us to design and deliver the most effective communications for growing our clients' brands.
Our media buying expertise is unsurpassed, and our size and scale enable us to provide our clients with unrivaled leverage in the marketplace. We have the insights and experience to provide the leadership and strategic vision our clients need to meet their diverse and complex communication goals.
At Initiative, we expect more out of everything we do in order for our clients to succeed. And we expect to deliver more – we take a broader perspective, we actively and openly collaborate and we go the extra mile.
Initiative is one of the world's leading independent media services companies. The company brings together an unparalleled capital of media expertise, global research and technology to deliver effective media communications solutions for marketers to grow brands and build business. Initiative manages media planning and buying for numerous leading corporations including Bayer, Calvin Klein (UCI), Continental Tyres, Dixons, Ferrero, France Telecom, Johnson & Johnson, Patek Philippe, Powergen, PricewaterhouseCoopers and Ricoh. Globally, the company operates 95 offices in 58 markets on six continents. Initiative is a member of the Interpublic Group of Companies.