Basic Info

Core Competencies: Digital

Founded in: 1985

Parent Company:

Network:

Clients: 5


Contact Information

Granikou 7
Marousi 151 25
Greece

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About Geo-Young & Rubicam Advertising S.A.

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Languages

English, Greek
Philosophy & Competitive Advantages
So how does Y&R Advertising do it?

We start with a "strategic philosophy" -- we call it Relevant Differentiation. It's an approach derived from all we've learned with BrandAsset® Valuator, our proprietary branding tool. In short, we contend that to be a healthy, growing brand, you have to be relevant. And you have to stand for something different than your competitors -- something distinct and truly meaningful. Virtually every strategy we develop for our clients is rooted in this theory.

To that, we add a "creative philosophy," a philosophy that guides the messages we create: Inspired Simplicity. The best communications, after all, are the result of inspired thinking. And the best messages, the ones that cut through, get remembered and make a difference for brands, are always focused and uncomplicated. They have a wonderful simplicity.

That's the essence of our approach. That's what we aim to deliver for each Y&R Advertising client. That's what we believe gives them the best chance to build sales, build loyalty, and build brands.
Network Description
The company is perhaps independent. If not, it can be edited here Edit
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