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Philosophy & Competitive Advantages
So how does Y&R Advertising do it?
We start with a "strategic philosophy" -- we call it Relevant Differentiation. It's an approach derived from all we've learned with BrandAsset® Valuator, our proprietary branding tool. In short, we contend that to be a healthy, growing brand, you have to be relevant. And you have to stand for something different than your competitors -- something distinct and truly meaningful. Virtually every strategy we develop for our clients is rooted in this theory.
To that, we add a "creative philosophy," a philosophy that guides the messages we create: Inspired Simplicity. The best communications, after all, are the result of inspired thinking. And the best messages, the ones that cut through, get remembered and make a difference for brands, are always focused and uncomplicated. They have a wonderful simplicity.
That's the essence of our approach. That's what we aim to deliver for each Y&R Advertising client. That's what we believe gives them the best chance to build sales, build loyalty, and build brands.
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