TitleNo Home Address
Campaign No Home Address
Advertiser WhiteLion
Brand WhiteLion
PostedApril 2022
Business Sector Charities, Foundations, Volunteers
Story ‘No Home Address’ was a direct response campaign to help a small charity, Whitelion, raise funds for homeless youth. Due to COVID-19 restrictions, Whitelion was stripped of its entire fundraising events calendar, and with it over 70% of their donation’s revenue. So, with our backs against the wall, we came up with a remarkably simple solution: a single line of code that turned the online home addresses of household brands into donation portals. In just 24 hours, we raised over $230K, making No Home Address, Whitelion’s most successful campaign, ever.
Media Type Case Study

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