The difference is that building brands today requires a keen understanding of how new communications technology, new channels, and vibrant creativity combine. This is a world where the consumer is now in control, and consumer insight is paramount, and so the quality and diversity of our people are vital. A contemporary outlook and true cultural attunement are much more important in a world where there is a new mandate for our business. That mandate is integrated communications and our response, what we call 360 Degree Brand Stewardship® , means a willingness to use the broadest array of tools and techniques to understand, develop and enhance the relationship between a consumer and a brand.
We do this on both a local and a global scale. Local 360 Degree Brand Stewardship® keeps the agency fully rooted in the marketplace, attracting top local clients and the best people to work on them. This keeps our understanding of the local consumer and marketplace intimate.
Global 360 Degree Brand Stewardship® is a marriage of local know-how with a worldwide network capable of articulating brands as they cross borders - vital to the growing number of multinational clients seeking to leverage their powerful brands in new markets around the world.
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