Campaign Freedom
Advertiser Tele2
Brand Tele2
Date of First Broadcast/Publication
Business Sector Telecommunications Services
Tagline Not because you have to, but because you can.

Emilio de Haan and Rogier de Bruin, Creative Directors at INDIE Amsterdam: "We’re really proud of this film, because we think that with it we’ve succeeded in making that next step in the Tele2 campaign. The same colourful world; but now with even more energy, even more spectacle, even more Tele2." The commercial was directed by Jason Koenig, an American music video director who frequently works for American stars such as Macklemore and Ryan Lewis, and has currently gone viral globally with his video for "The Shape of You" by Ed Sheeran. The lead role in the commercial is played by Lynn Yung, freerunning world champion, who did all her own stunts. The music in the commercial is a remix of the old Matt Munro 60s hit, Born Free, made in collaboration with Big2, famous from The Opposites, and Paul Laffree. The artwork is by Jay Sunsmith, celebrated designer of, amongst other things, the Top Notch logo. 

Media Type Television
Soundtrack Born free
director photographer
Production Company
Creative Director
Creative Director
RTV producer
Music Creative Director
Account Director

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