TitleREmemory Case Film
Campaign REmemory
Advertiser Taiwan Alzheimer's Disease Association
Brand Taiwan Alzheimer's Disease Association
Date of First Broadcast/Publication 2022 / 11
Business Sector Public Safety, Health & Hygiene
Story Ogilvy Taiwan and the Taiwan Alzheimer Disease Association leveraged a viral moment where the owner of a dry cleaner mixed and matched clothes left behind in his shop, creating fashionable retro outfits for his grandparents, to create a campaign to tell the stories of those with dementia. The campaign launched an online shop to sell forgotten clothes which are then delivered to customers, packaged in a REmemory box along with stories of people with dementia.
Media Type Web Film

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