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Philosophy & Competitive Advantages
'Truth Well Told' is the foundation stone of McCann WorldGroup and remains the basis of everything we do. Our Demand Chain process takes this philosophy further by ensuring that we approach every task from the starting point of the brand and its potential. It means we look objectively at the best way to create demand for a client's business by ensuring that brand and message resonate with key audiences and that the best possible combination of marketing disciplines and media channels are harnessed. In other words, think before ink.
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