TitleI want it all
Campaign I want it all
Advertiser FOXTEL
Brand Foxtel
Date of First Broadcast/Publication
Business Sector TV/Radio Programs & Stations
Philosophy Foxtel has launched a new campaign reminding Australia that Foxtel is the "only place" where you can "have it all".

Dubbed, ‘I want it all’, the campaign illustrates Foxtel’s role as an entertainment aggregator that brings home valued entertainment experiences for Australian families.

The ad showcases the upcoming winter of sport including every footy code, AFL, NRL, Super Rugby, as well as motor sport across F1 and Supercars, with many sports set to arrive in 4K.

It also touts the arrival of the most the final season of Game of Thrones, along with the return of the season 2 of Big Little Lies, season 2 of Secret City: Under the Eagle and signals a host of new and returning drama coming to Foxtel.

Foxtel has chosen the iconic Queen hit, ‘I want it all’ as the background score, which brings plays on the theme of the campaign.

The campaign also kicks off as the Oscar nominated Bohemian Rhapsody arrives on the Foxtel Store, alongside fellow Oscar contender A Star is Born, which join more than one thousand of the movies available to stream anytime on FoxFlicks.

Media Type Television

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