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Philosophy & Competitive Advantages
‘Truth Well Told’ is what built the McCann Erickson WorldGroup, and it remains the foundation stone of everything we do. The Demand Chain moves this philosophy on one stage further by making us approach every task from the starting point of the brand and its potential. It means we look objectively at what is the best way to create demand for a client’s business regardless of marketing discipline or media channel. In other words: Think before ink.
The McCann Worldgroup network is the most wide-ranging in the world, providing our clients greater control through its pan-continental coverage, and presence in most major cities in each territory. But it’s not just coverage that is important to you. More of our offices are ranked in their local top 3 than any other agency network (AdAge), providing consistently high standards regardless of international boundaries. Our network has been built around the needs of our clients, providing tailored international solutions and continues to act in our clients best interests.
We are present in 133 countries, with 54 agencies in Europe, 48 in the Americas, 37 in Africa, 13 in Asia & Middle East and 28 in Oceania