BBH London

London, United Kingdom
TitleThe Chain
Production Company
Editing Company
Campaign Unleash the Chaos
Advertiser Unilever
Brand Axe Anarchy/Lynx Attract
Date of First Broadcast/Publication
Business Sector Fragrances, Perfumes & Toilet Waters

The TV ad sees guys and girls who are wearing the fragrance causing chaos and accidents in a series of situations because they’re so intensely attracted to each other


Axe, the male grooming brand, is set to cause chaos with the launch of a new variant Axe Anarchy (known as Lynx Attract in the UK) by including a limited female fragrance. For the first time in its history, the brand famous for giving men the edge in the mating game is also bringing the Axe Effect to women.

Media Type Television
Sound Design Company Phaze UK
Creative Director
Creative Director
Creative Team
Creative Team
Director of Photography (DOP)
Agency Producer
Account Manager
Advertising Manager
Strategic Business Lead
Strategic Business Leaf

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