BBH London

London, United Kingdom
TitleHigh Maintenance Girl
Agency
Campaign Axe Shower Gel Colour Range
Advertiser Unilever
Brand Axe
Date of First Broadcast/Publication
Product Shower Gel Colour Range
Business Sector Bath, Shower Gels
LanguageEnglish
Story

In each film we hero a guy who is able to keep up with the demands of his girl thanks to the Axe coloured shower gel that he uses. 

Philosophy

All girls expect guys to put in a little effort to keep them happy, but some girls are in a different league. They don’t care if you’re hungover, tired or whatever, they expect 100% of you 100% of the time. 

Media Type Web Film
Market United States, Canada

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