BBH London

London, United Kingdom
TitleCaptain Ice
Campaign Captain Ice
Advertiser Vigorsol
Brand Vigorsol
Date of First Broadcast/Publication
Business Sector Chewing-Gum

BBH has created Captain Ice - the unlikely hero who believes he has the power to defeat a huge fire breathing lava monster. Unwittingly, Captain Ice’s first attempt to extinguish the monster with his icy breath fails spectacularly, requiring him to look for backup. He finds it in a supermarket in the form of Air Action Vigorsol, but only after a few trials & tribulations trying to get to it. In the end he eats the gum, blows out the monster, but doesn’t quite get the girl. 

Media Type Television & Cinema

Featured Work