TitleThe Old Vic. New Since 1818.
Agency
Post Production
Campaign New Since 1818.
Advertiser Old Vic
Brand Old Vic
Date of First Broadcast/Publication
Business Sector Cinemas & Theatres
Tagline The Old Vic. New Since 1818.
Story

The film presents the story, essence and attitude of The Old Vic; an independent, not-for-profit theatre in London.

 

The film was shot on location at The Old Vic and stars Erin Doherty who, following recent stints at the theatre in the critically acclaimed A Christmas Carol and Alan Ayckbourn’s The Divide, is soon to be seen as Princess Anne in series 3 of Netflix’s The Crown. Erin plays the sole protagonist, the 200-year-old Old Vic herself with the elixir of youth, embodying the undoubtedly female essence of the 200-year-old building as she muses over memories, social purpose and creative philosophy.

Problem

The Old Vic is London’s independent theatre, a charity in receipt of no regular public subsidy. For two centuries this iconic institution has been a vital part of its local community, whilst also playing a significant role in developing the cultural landscape of the UK. Heritage organisations including The English National Opera and The National Theatre were founded by The Old Vic, and household names such as Laurence Olivier and Judi Dench even began their careers there. Throughout its history groundbreaking productions, social mobility and inclusion have remained central to its work. In celebrating this significant milestone, the theatre wanted to explore a variety of ways to engage audiences in the life of The Old Vic and this collaboration with BBH, who provided their services for free, offered an exciting opportunity to do so.

Media Type Cinema
Length
Art Director
Executive Director
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Business Assistant
Creative Team
Creative Director
Creative Director
Strategist
Strategist
Director of Strategy
Account Manager
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Assistant Producer
Production Company
Director
Executive Producer
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Music

Our Work