BBH London

London, United Kingdom
TitlePop-Up Book
Production Company
Campaign Pop-Up Book
Advertiser Unilever
Brand Persil
Date of First Broadcast/Publication
Product Small & Mighty
Business Sector Cleaning Products, Soaps, Detergents
Tagline 1/2 the lorries, the packaging, the water
Philosophy Pop-Up Book builds on the charming tone of the original launch work and tells the story of Small & Mighty’s environmental benefits via a simple and child-relevant executional device.
Problem The objective of this campaign was to spell out the specific, positive benefits of using Small & Mighty in a way that consumers would readily understand and empathise with. The key message was that because Small & Mighty is 2x concentrated, it uses half the water to make it; half the packaging to put it in; and half the lorries to transport it.
Media Type Television
Market United Kingdom
Production Company
Creative Director
Creative Team
Creative Team
Director of Photography (DOP)
Account Planner
Agency Producer
Media Planner

Featured Work