Press Releases - BBH London - Adforum.com https://www.adforum.com/agency/3874/press-releases/rss BBH London Press Releases at Adforum.com en-us Adforum.com Copyright 2017 Audi Sends in the Clowns https://www.adforum.com/agency/3874/press-releases/70029/audi-sends-in-the-clowns https://www.adforum.com/agency/3874/press-releases/70029/audi-sends-in-the-clowns Comic campaign highlights intelligent technologies 

Audi premieres a major technology campaign that enlists the stars of the circus but to convey a serious message. Created by BBH, the multi-million pound campaign illustrates the benefits of Audi intelligent technologies.


Clowns, shot by award-winning director Ringan Ledwidge, features a troupe of the comic characters taking to their collapsing cars and causing havoc on the roads with their antics. A range of Audi models calmly saves the day with their hi-tech safety capabilities. The technologies include Audi pre sense city, cross traffic rear assist, quattro all-wheel-drive, Matrix LED
highlights, adaptive cruise control and Audi side assist.


Eventually, the new Audi A8 luxury saloon parks up, showcasing its park assist feature, between two circus jalopies, before the tagline ‘Audi Technology. Clown Proof’.


The film is soundtracked by a reinterpretation of the classic Stephen Sondheim showtune Send in the Clowns, arranged by record producer David Kosten (aka Faultline), and featuring the singersongwriter Lisa Hannigan. A logo will encourage viewers to Shazam the song, which continues the theme of Audi re-purposing re-recording iconic songs with up and coming artists for its campaigns.


For every Shazam, Audi will donate to the charity Brake, in support of Road Safety Week beginning 20 November. The money raised from this partnership will help community groups across
the UK to raise awareness of road safety.


Benjamin Braun, Marketing Director of Audi UK, says: "Everyone knows that Audi produces beautiful cars. But, not everyone knows they have amazing brains. Our film makes that point with great charm and wit as Audi cars negotiate the crazy world of the clowns with exquisite comic timing!"


Ian Heartfield, Executive Creative Director at BBH, adds: “We like to keep things simple with Audi - there are a lot of clowns on the road, and our cars have the technology needed to stay
safe amongst them. Add Ringan, and fingers crossed we have a great, memorable, disruptive film on our hands."


The campaign will kick-off with Clowns during Victoria on ITV on Sunday 1 October. Audi will be one of the first brands to ever feature on ITV Plus, dramatically increasing the brand’s chances
of maximising reach across a single spot. All viewers, who watch that single episode, will see the ad regardless of whether it is via linear TV or catching up online.


It will also be the first ad ever to be shown at the British Film Institute (BFI) on London’s Southbank – just before the screening of the main feature film – in a special collaboration
between the brand with the four rings and the BFI.


Additionally, the campaign will be the first ever Audi datadriven outdoor activity, spanning premium digital roadside formats across the nation. The intelligent campaign will bring
the Audi technologies to life. It will be managed and distributed through digital outdoor ad tech platform, OpenLoop, which analyses Transport API, time and weather data to trigger the relevant creative for each roadside location.


In a world where video consumption habits have changed and for Audi UK, 50% of its YouTube videos are now watched on a mobile, the brand is collaborating with Google and its advanced video
program, Unskippable Labs, on Clowns to investigate what is the perfect balance of efficiency and storytelling. In a first, the video experiment, powered by Google’s programmatic platform,
Doubleclick, the collaboration will look to decipher the role of established long form brand storytelling alongside the innovative 6 second short form bumpers in driving desire and consideration around ‘Beautiful Cars with Amazing Brains’


The campaign was planned and bought by PHD Media.

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2017-09-28 00:00:00
SUPERMARKET VS UBER https://www.adforum.com/agency/3874/press-releases/65417/supermarket-vs-uber https://www.adforum.com/agency/3874/press-releases/65417/supermarket-vs-uber Uber has rolled out the second phase of its ‘Where to?’ campaign with a creative recruitment push highlighting the shift-free benefits of becoming a driver.
Uber’s in-house creative team again teamed up with BBH to produce two videos contrasting what it’s like working in a supermarket and a supermarket respectively to the life of a driver for the tech firm.

Supermarket vs Uber depicts a despondent checkout waiting for his shift to finish, only to see a family heading to the till with two overflowing trolleys as the final closing Tanoy announcement is made. His devastation is accompanied by Psycho-esque string orchestra horror music, and the line: “There aren’t many jobs where you can go home when you want”.

In another 30-second spot, a warehouse worker driving a cherry picker is inspired to drive straight out the door after seeing boxes of golfing equipment on the shelves. The voiceover says: “There aren’t many jobs where you can take the afternoon off”. 

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2017-07-04 00:00:00
COSTA APPOINTS BBH TO GLOBAL ADVERTISING ACCOUNT https://www.adforum.com/agency/3874/press-releases/64684/costa-appoints-bbh-to-global-advertising-account https://www.adforum.com/agency/3874/press-releases/64684/costa-appoints-bbh-to-global-advertising-account Costa has appointed BBH as its global creative agency partner, following a competitive pitch process.
BBH will develop the global brand strategy and communications platform under Costa’s brand purpose of “Inspiring the world to love Great Coffee”. The agency’s first work for the brand will launch later this year, and will run across all 33 international markets in which it operates.
Since it was founded by brothers Bruno and Sergio Costa in 1971, Costa has been at the forefront of Britain’s growing love for better coffee. Costa is now the nation’s favourite coffee shop, with over 2,000 stores and 20,000 baristas serving hand-crafted, barista-made coffee to over a million customers every day. The brand’s ambition is to replicate this affinity on a global scale, across key geographies for both Retail stores and the 6000 global touch-points for the Costa Express proposition.
Following substantial global growth over the last 10 years, Costa launched a pitch process in March to appoint a lead global agency partner, working with the AAR. Previously the brand had worked with a number of agencies on an international and local basis. BBH’s appointment and the introduction of a global agency model aligns with a new internal brand operating model at Costa, designed to help build the brand globally and drive preference and sales in local markets.
The account will be run out of BBH London, supported in market by local offices and partners. Ben Fennell, CEO of BBH London, said: “BBH is thrilled to be working with Costa after what was an excellent pitch process. The brief was tight, the process was fast, and the clients were delightful. I'm confident that we will do great things together.”
Caroline Harris, Global Brand Director at Costa, said: “We are delighted to confirm the appointment of BBH as our lead global creative agency. We’ve been really impressed with their strategic planning and creative strategy through the pitch. We had a fantastic chemistry with the team and they have a great understanding of target customers, as well as a genuine appreciation of the differences across our key geographies. We’re excited to start working with them on the next stage in our brand development.”

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2017-04-28 00:00:00
Deloitte UK launches brand campaign https://www.adforum.com/agency/3874/press-releases/64602/deloitte-uk-launches-brand-campaign https://www.adforum.com/agency/3874/press-releases/64602/deloitte-uk-launches-brand-campaign Deloitte has launched a major new brand campaign in the UK. ‘Deloitte Do’, developed by global advertising agency BBH, will tell the story of the firm’s impact across the wide breadth of services it provides to clients.

Mark FitzPatrick, managing partner for clients & markets at Deloitte UK, explained the rationale for the campaign: “Clients that know us have great loyalty, but those that don’t work with us are less aware of what we stand for – they don’t consider us for work as frequently because they don’t have a clear perception of what working with Deloitte would be like.

“Our campaign has a simple objective: to answer the question, Why Deloitte? We are doing this by amplifying the characteristics our clients say set us apart. They see Deloitte as the firm that delivers, makes an impact and takes action. Put simply, it’s what we do that makes the difference. This campaign will help us to create a distinctive and consistent market position.

” The campaign is based on a range of stories that show the firm’s range of services, such as working with blockchain technology, carrying out simulated cyber-­attacks to protect a bank from cybercrime, a pan European restructuring project, and automation of tax compliance. It will include ‘out of home’ advertising in Heathrow Airport, Canary Wharf and Edinburgh, along with digital and print advertising in national newspapers and magazines, including across Deloitte’s website and social media channels. The advertising focuses on the word ‘Do’, showcasing what Deloitte does to make a positive impact on its clients’ businesses.

Adam Arnold, Managing Director of BBH London, said: "Our brief from Deloitte was to help them stand out in the sea of corporate sameness. In 'Do', we’ve done this in the simplest, most visually striking way possible. It emphasises Deloitte’s focus on delivery and action, rather than just words. It speaks to the significant impact they make to their clients' businesses and to our society."

FitzPatrick added: “We are living in a period of uncertainty for many of our clients. But through that uncertainty, businesses must plan for the future: continuing to invest, recruit, acquire and grow. ‘Deloitte Do’ positions us as the people who can help businesses take decisive action.”

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2017-04-24 00:00:00
Epic entertainment & Red hot cables: Virgin Media launches new campaign that brings irresistible connected entertainment to life https://www.adforum.com/agency/3874/press-releases/64198/epic-entertainment-red-hot-cables-virginmedia-launches-newcampaign-that-brings-irresistible-connected-entertainment-to-life https://www.adforum.com/agency/3874/press-releases/64198/epic-entertainment-red-hot-cables-virginmedia-launches-newcampaign-that-brings-irresistible-connected-entertainment-to-life Virgin Media has today launched a major new campaign that brings to life the unparalleled entertainment that its customers enjoy through superior, ultrafast connectivity. The multi-million pound campaign will run over 14 weeks across TV, online, print and OOH. The campaign launches first on social media, with the TV ad breaking today, Friday 24th March, during Coronation Street and Gogglebox.

The campaign, created by BBH London, celebrates the uniqueness of Virgin Media’s cables and all the great entertainment they are capable of delivering. Fast-paced and actioned packed, it depicts some of entertainment’s most loved genres racing down a gigantic, futuristic fibre cable. Set to the soundtrack of “Misirlou” by Dick Dale & The Del Tones, the film features cameo appearances from Usain Bolt, Iron Lord Hunter from Activision’s Destiny game, Southampton FC and Donatello from Nickelodeon’s Teenage Mutant Ninja Turtles. They’re racing to be first into our homes and onto our screens, because if entertainment could choose how it was delivered, it would choose Virgin Fibre.

Kerris Bright, Chief Marketing Officer at Virgin Media said: “Red hot is our north star for judging creativity and our new campaign delivers this in spades. If entertainment could choose its fibre – it would choose Virgin’s. And to make things simple we are calling our offer Virgin Fibre. Our campaign coincides with the launch of VIVID 300 – our top speed – and the refreshment of our bundles, so that now our entry speed will be VIVID 100 – we start where our competition stops. “The power of our proposition is that we bring connectivity and entertainment together in an irresistible way – and the best entertainment needs awesome connectivity – stream together, download in HD, on-line gaming, - whatever your chosen entertainment you need a fast connection.” The campaign is based on the insight that, due to its unrivalled fibre and Wi-Fi connection, Virgin Media is able to deliver a reliable and seamless entertainment experience, direct to the home. The high-energy film aims to remind viewers of this, demonstrating that Virgin Media is the fastest way to connected entertainment. It ends with the line, ‘The best entertainment deserves awesome wi-fi. This is Virgin Fibre’.

Carl Broadhurst, Creative Director at BBH London said: “Virgin Media's state-of-the-art ultrafast cable spends it's life buried underground. We wanted to shine a spotlight on the tech that streams entertainment into your home faster than anyone else. But how do you do a product demo in a 'Red Hot' Virgin way? You get Sam Brown, you build a set of Ben-Hur proportions and fill it with a cast of over 300 characters from the world of entertainment, that's how.” The film was shot by award-winning director Sam Brown, through Rogue. An epic production, it was shot in a bespoke tunnel in Budapest spanning 200ft. It will be accompanied by print, online and social activity, planned and brought by Manning Gottlieb OMD.

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2017-03-24 00:00:00
BBH BRINGS TOGETHER DOMESTIC VIOLENCE CHARITY REFUGE AND UNIVERSAL MUSIC UK TO LAUNCH UNIQUE MUSIC VIDEO WITH A MESSAGE https://www.adforum.com/agency/3874/press-releases/64124/bbh-brings-together-domestic-violence-charity-refuge-and-universal-music-uk-to-launch-unique-music-video-with-a-message https://www.adforum.com/agency/3874/press-releases/64124/bbh-brings-together-domestic-violence-charity-refuge-and-universal-music-uk-to-launch-unique-music-video-with-a-message Critically acclaimed singer-songwriter Frances’ new music video shows women experiencing domestic violence that they are not alone; Refuge can support them 

BBH London has launched a ground-breaking new music video for critically acclaimed singer-songwriter Frances, which seeks to raise awareness of domestic violence and the support available  to victims from national domestic violence charity, Refuge.


The campaign launches as new research reveals that two women are killed by their partner or  x-partner every week in England and Wales alone. One in every two young women experience  controlling behaviours from a partner – and over a third of young people would not know where to turn to for support . Made with the support of Globe, Universal Music UK’s Creative & Commercial Partnerships division, the film is a major prevention initiative that enables Refuge, without any media spend, to use an unexpected channel to let young women know they’re not alone.


The animated film was created by award-winning animation studio Le Cube and directed by Brazilian director Ralph Karam, through International production firm Not To Scale. It will be released on 20th March as the official music video to France’s single ‘Grow’, which is a moving ballad about supporting a friend. World-Famous Hollywood Animation Director Clay Kaytis worked as a Creative Consultant on the project. Kaytis, who directed The Angry Birds Movie, is a former Head of Animation at Disney who worked on hit films including Frozen and Tangled.


Frances is one of the country’s most talented young musicians. She was named one of BBC Music’s ‘Sounds of 2016’, nominated for the ‘Critics Choice’ Award at the BRITs and Glamour’s Women of the Year 2017. Her much anticipated debut album, ‘Thing’s I’ve Never Said’, features ‘Grow’ and will be released on Friday 17th March.


The aim of the music video is to ensure women who experience domestic violence realise they are  not alone and that Refuge can support them. The film depicts a woman going about her daily life; except that due to the abuse she is experiencing, she becomes visibly more isolated and alone. One day, she meets a character representing Refuge, who recognises and understands what she is going through and supports her to escape the abuse and rebuild her life.


The female character is based on Melanie Clarke, a real-life Refuge client who benefited from the  charity’s expert support following more than decade of physical and psychological abuse at the hands of her ex-partner, whom she met when she was 14. On any given day, Refuge’s specialist services support close to 5,000 women and children like Melanie and her family.
George Hackforth-Jones, Creative Director at BBH London commented: “Grow is a beautiful, bittersweet ballad, and the lyrics chime perfectly with the more positive message we want to put out there about life after domestic violence; that there are people who can see what you’re going through, and things can get better.


Being the official music video to such a moving song lets us talk to young women in a powerful and unexpected manner. Using animation felt like a good way to tell what is a heartbreaking story in a sensitive and hopefully heartwarming way, and have fun playing with little details like Frances’ polka dot socks.”

George Hackforth-Jones, Creative Director at BBH London commented:
Grow is a beautiful, bittersweet ballad, and the lyrics chime perfectly with the more positive message we want to put out there about life after domestic violence; that there are people who can see what you’re going through, and things can get better.
Being the official music video to such a moving song lets us talk to young women in a powerful  and unexpected manner. Using animation felt like a good way to tell what is a heartbreaking story in a sensitive and hopefully heartwarming way, and have fun playing with little details like Frances’ polka dot socks.” 

Frances said:
I feel so honoured to be a part of this campaign for Refuge. I want nothing more than to give something back with my music, and I hope that this incredibly important video which features my song, Grow, will resonate with people all over the world, and especially to women who are experiencing domestic violence and needing help as we speak. Refuge is here for them - we want people to realise they are not alone.


Sandra Horley CBE, Chief Executive of Refuge, added:
Refuge is delighted to partner with the very talented Frances. Her beautiful and poignant song ‘Grow’ is a perfect fit for this incredibly powerful video.
“Music is a powerful and effective way to reach people, especially younger people, with important  messages. Thanks to Frances’ legions of fans, more young women will be made aware the  support Refuge can provide.
Refuge is determined to use whatever creative means possible to reach young women. I am  grateful to Frances and BBH for helping Refuge to bring this appalling crime out of the shadows, and I hope the ‘Grow’ video is watched and shared far and wide.


Melanie Clarke, who the character is based on, commented:
I was so pleased to take part in this video. I understand what it’s like to feel as though nobody knows what you are going through. I was living with domestic violence behind closed doors for years – I kept it all to myself and told my family and friends I was fine. My ex-partner had deliberately isolated me; his controlling ways made me isolate myself from people.
“When I received support from Refuge, it was like somebody turning on a light. They supported  me to me realise I was not alone and that I could have a safe and happy future. 


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2017-03-20 00:00:00
"Home" wins BAFTA for Best British Short Film https://www.adforum.com/agency/3874/press-releases/62885/home-wins-bafta-for-best-british-short-film https://www.adforum.com/agency/3874/press-releases/62885/home-wins-bafta-for-best-british-short-film ‘I feel like I have been punched in the stomach’ Radio Times

‘A hypnotic tale of struggle’ The Independent

‘A powerful testament’ i-D

‘Heartbreaking’ Elle UK

HOME, the short film co-produced by Black Sheep Studios, BBH London’s in-house production unit, Somesuch, and DokuFest, the Kosovan film festival, was last night awarded the BAFTA for Best British Short Film.

The powerful 20-minute short film, supported by UNHCR, the UN Refugee Agency, launched in 2016 to address the refugee crisis. Starring Jack O'Connell and Holliday Grainger, HOME was shot in three countries - the UK, Kosovo and Albania.

As thousands of men, women and children attempt to get into Europe, the film sees a comfortable English family experience a life changing journey of their own. The film presents a less common route of using an entertainment format to communicate a message, rather than a traditional commercial format.

Written and directed by BAFTA-winning director, Daniel Mulloy (BABY, ANTONIO’S BREAKFAST, DAD), HOME aims to remind the viewer that refugees are just like you or I - fathers, mothers, sons and daughters – for whom the meaning of the word “home” has undergone a traumatic re-evaluation.

 

The film was funded and produced by Black Sheep Studios, Somesuch and DokuFest, with donations from Open Society Foundation-London, United Agencies in Kosovo, USAID and the film’s cast and crew, among many others. Coldplay, Dizzee Rascal and Wiley all donated music for the soundtrack.

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2017-02-13 00:00:00
TESCO LAUNCHES NEW TV AND SOCIAL ADS AS PART OF ‘CHRISTMAS. BRING IT ON’ CAMPAIGN https://www.adforum.com/agency/3874/press-releases/62462/tesco-launches-new-tv-and-social-ads-as-part-of-christmas-bring-it-on-campaign https://www.adforum.com/agency/3874/press-releases/62462/tesco-launches-new-tv-and-social-ads-as-part-of-christmas-bring-it-on-campaign 23 rd December 2016

Tesco’s ‘Christmas. Bring it On’ campaign, created by BBH, acknowledges that Christmas is

a marathon - a mix of highs, lows, ups, downs, excitement and anticipation. As part of the

campaign, Tesco has launched a series of TV and social films in which the supermarket

aims to make some of the highs even higher for a number of customers, delivering

something a little unexpected with their shopping.

The first of two new TV adverts showcasing the reunions will air on 22nd December on ITV

and features Brenda Hillaby who, after working for Tesco for nearly 25 years, was nominated

by her store in Hull to be reunited with her son who lives in Australia. Brenda saves every

spare penny she has to try and visit him with the two nephews he has never met but has

never managed to do it, in the seven years he has been away.

The second ad airing on 23rd December also on ITV features Theresa, an 88 year old

grandmother. For the ultimate Christmas wish, Tesco flew her daughter and granddaughters

from Australia to the UK. They then paid Theresa a surprise visit by sneaking into her weekly

Tesco delivery which her daughter organises for her every week in Australia!

Christmas fans can also visit Tesco.com/Christmas or go on to the Tesco Facebook page for

a chance to see how two other families were reunited with their loved ones for a magical

Christmas, complete with festive food courtesy of Tesco.

The films launch as new research reveals that a quarter (25 per cent) of Brits will celebrate

Christmas virtually this year, as families struggle to come together to celebrate the festivities

new research from Tesco has revealed.

The new trend will see a third of Brits (32 per cent) using video calling to open Christmas

presents with one another. One in five (22 per cent) will sit down to eat the traditional festive

feast virtually, while another 16 per cent will play traditional games such as charades or

monopoly on the big day. Skype is the most used (76 per cent) video calling service followed

by Apple’s FaceTime (41per cent).

Michelle McEttrick, Group Brand Director at Tesco commented: “Our research found that

half of us will be missing a loved one this Christmas so we wanted to help bring families

together, no matter where in the world they were from”. 

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2017-01-04 00:00:00
KFC vs unites Grime Legends with Gaming Stars in unique, insight-led docial campaign https://www.adforum.com/agency/3874/press-releases/62290/kfc-vs-unites-grime-legends-with-gaming-stars-in-unique-insight-led-docial-campaign https://www.adforum.com/agency/3874/press-releases/62290/kfc-vs-unites-grime-legends-with-gaming-stars-in-unique-insight-led-docial-campaign Gaming in 2016 is different to how it used to be, with most of the UK’s 33.5 million gamers today playing on their own rather than with friends. KFC, famous for bringing people together over a bucket of Original Recipe chicken, is seeking to unite this community once again with a unique social campaign created by BBH.

Gaming is already a big business, however many gamers are increasingly playing on their own, linked only to their friends or strangers by a headset from the confines of their own room. A unique social listening project from BBH Live, BBH’s creative and data driven social content unit, identified a 500 per cent rise in social conversations over the last three years surrounding the disappointment over the decline of split-screen gaming.

Alongside this, social listening revealed an organic conversation amongst online gamers about KFC, which presented a unique opportunity for the brand to get involved and unite this community once again.

To launch the campaign KFC created the ‘Colonel’s Couch’ - a gaming sofa designed to unite friends over their favourite games and food. The sofa is a gamer’s dream that has been specially designed with bucket holders, refillable drinks, chip trays, in-built speakers, lights that react to the gameplay and even wet wipe dispensers to keep fingers clean.

To put the Colonel’s Couch to the test, KFC hosted a live event this weekend to bring the best talent in gaming - Ali A, Clare Siobhan, MiniMinter and JMX - together with top grime stars - Big Narstie, P Money, Novelist and D Double E. All the action was streamed on Facebook Live and Twitch, where viewers could watch them battle it out over some of their favourite games to see who would win free KFC chicken for life. In a media first, this marked the first time that Facebook has promoted a live stream.

Initial results show that the campaign was a massive hit amongst fans. 87% of KFC's target audience have seen the campaign in less than five days, with the live stream reaching 2.7 million people. This is the highest level of organic reach ever for a KFC video.

Josh Benge, Social Media Manager at KFC commented:
“We believe gaming is an occasion that should be shared with friends, so we were thrilled to see that the event - and the Colonel’s Couch - brought people back together, reigniting those friendly rivalries.”

Hamish Pinnell, Creative Director at BBH said:
“It’s reassuring to see that even when doing a live stream event, it’s still high level production values, preparation and craft that make it a success. Keep an eye out for the next one.” 

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2016-12-02 00:00:00
Film Celebrates the Audi Era at Le Mans https://www.adforum.com/agency/3874/press-releases/62048/film-celebrates-the-audi-era-at-le-mans https://www.adforum.com/agency/3874/press-releases/62048/film-celebrates-the-audi-era-at-le-mans Audi Sport models visit famous Circuit des 24 Heures du Mans in tribute to unique track record in world-famous race

The car marque with the four rings launches a new ad to celebrate the Audi Sport range and the important role its remarkably successful, 16-year engagement in the world-famous 24 Hours of Le Mans race has played in the brand’s evolution.  The campaign breaks on TV on Friday 4 November 2016. 

Going Home’, created by BBH, carries the tagline ‘Audi Sport. Born on the track, built for the road.’  It depicts Audi RS models, including the new TT RS Coupé and R8 Spyder, making an epic journey to the Circuit des 24 Heures du Mans, where so much of the knowledge and expertise behind these spectacular high performance models has been gained during the development of generations of thoroughbred Audi racing cars.

The film also features the Audi RS 6, RS 7, RS Q3 and the Le Mans winning R18. The cars take to the circuit in formation, accompanied by an acoustic rendition of the Simon and Garfunkel classic, ‘Homeward Bound’.  The track was produced by David Kosten, the Mercury Prize nominated producer, and performed by up and coming artist, Gina Kushka. 

The ad is a tribute to a period of the Le Mans race, which will go down in history as the Audi Era. Between 1999 and 2016, the German manufacturer finished on the podium 18 times in 18 starts and won the race on 13 occasions – a period of unprecedented success.

During that era, Audi scored wins using TFSI petrol and diesel engines and more recently, hybrid power – a series of pioneering achievements that made history at Le Mans. 

Sarah Cox, Interim Head of Marketing of Audi UK, explains: "This evocative film is a fitting culmination of a long and successful relationship between Audi Sport and Le Mans. In the true spirit of Vorsprung durch Technik, our 13 victories in this famous endurance race inspired, and will continue to inspire, the development of Audi road cars."

Ian Heartfield, Deputy Executive Creative Director of BBH London, adds: "This is the first time we have been able to make one film with the whole Audi Sport range.  Each car is iconic in its own right, so the chance to see all of them together en route to what has been the spiritual home of Audi Sport for so many years, makes for a simple but beautifully compelling film."

The film's director, C D Morrish, says: "We wanted to break the conventions of ads for powerful cars. These RS models are not just performance cars, they are pieces of beauty."

The launch weekend of ‘Going Home’ will see the ad air during the interval of ITV1’s mini-series Tutankhamun.  The film will also feature in cinemas nationwide, showing Star Wars and Inferno, in the run up to 2017. 

The Audi association with Le Mans ends with the conclusion of the 2016 season, as the brand turns its focus to Formula E.

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2016-11-04 00:00:00
BBH works with St John Ambulance and Tesco to create life saving babygrow https://www.adforum.com/agency/3874/press-releases/61829/bbh-works-with-st-john-ambulance-and-tesco-to-create-life-saving-babygrow https://www.adforum.com/agency/3874/press-releases/61829/bbh-works-with-st-john-ambulance-and-tesco-to-create-life-saving-babygrow First aid charity and Tesco join forces to put parents’ first aid fears to bed 

BBH London has created an exclusive babygrow for St John Ambulance that is designed to help teach parents how to give first aid to their baby. The limited edition garment, which is being handed out in Tesco stores, will teach baby CPR after research revealed that 74%* of parents said that their baby not breathing is the first aid emergency they fear most. The babygrow will be available for free in selected Tesco stores** on Thursday 13 October, with a suggested donation of £3 to St John Ambulance.

The innovative new garment acts as a helpful reminder from nursery rhyme favourite, Humpty Dumpty, of the five puffs and 30 pumps, followed by two puffs and 30 pumps repeated, that parents need to give their baby should they stop breathing. The babygrow also features step-by-step instructions inside the neck of the babygrow to help parents remember what to do.
To really make the first aid lesson front of mind, printing the lesson directly onto the babygrow seeks to strengthen parents’ first aid knowledge each time the garment is worn, washed, and handled. The design on the front brings the first aid advice to life by showing them how to take action in an easy, memorable way.
The babygrow continues the success of the St John Ambulance Nursery Rhymes Inc.
campaign, which launched in January earlier this year and aims to make baby CPR easy to remember for parents through the medium of song. Puppets of beloved children’s nursery rhyme characters, including voices by comedians Adam Buxton and Tim Key, try to make a baby CPR rhyme. The campaign has already been attributed to saving the life of a baby,
whose mother was able to save him just one day after seeing the advert. Mum Alex McHugh, aged 33 from Wigan, saved her son Joel’s life after he stopped breathing at just seven weeks old when the family were getting into the car after the school run. Alex only knew what to do after she had seen a St John Ambulance baby CPR advert just a day prior to the incident. Alex is now encouraging others to save lives by
backing the babygrow.
Ian Heartfield, Deputy ECD of BBH London, says: “Our mission with St John Ambulance is to teach first aid using the media we have at our disposal. Thanks to Tesco, we now have the opportunity to teach with an item of clothing, to put a potentially life saving first aid technique directly into the hands of someone who may one day really need it.”
Sue Killen, CEO of St John Ambulance, says: “Working with Tesco gives us a great opportunity to help spread the incredibly important lesson of baby CPR to millions of adults in a creative and memorable way. Whilst of course we hope the worst will never happen, the babygrow and online video - created by our creative agency BBH - help to show parents what to do in an emergency. Pick a grow up on the 13 October and keep an eye out for giveaways online if you can’t make it instore.”
Michelle McEttrick, Group Brand Director, Tesco, says: “We're delighted to be supporting St John Ambulance in bringing this lifesaving lesson to parents - a perfect example of Every Little Helps.” 

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2016-10-10 00:00:00
Kids own the remote in new Virgin Media TV campaign https://www.adforum.com/agency/3874/press-releases/61561/kids-own-the-remote-in-new-virgin-media-tv-campaign https://www.adforum.com/agency/3874/press-releases/61561/kids-own-the-remote-in-new-virgin-media-tv-campaign Multi-million pound campaign kick-starts an autumn of Virgin TV 

 

Today Virgin Media unveils its latest brand campaign which sees the company shift its focus to Virgin TV.  The campaign, which runs to the end of this year, marks a major programme of updates and changes to the Virgin TV service.

 

The campaign, called “Masters of Entertainment”, is spearheaded by a new TV ad, which will go live with a 60” spot in The X Factor on ITV on Saturday 10th of September and The Last Leg – Paralympics Special on Channel 4. 

 

The creative concept of the campaign is based on the insight that the TV landscape has become increasingly complicated.  With a myriad of controls, programmes and ways to watch TV, parents finding that their children are more easily able to access content and navigate technology than they are. 

 

In this fantastical world, the ad features six children, each boasting of the different ways they can work the TV; from which remote controls which box; to connecting the laptop to the TV; to finding a missed episodes across multiple channels as their parents get increasingly frustrated. They are the Masters of Entertainment - not the parents. The new campaign has been shot to deliver an epic, cinematic feel.

 

The core message is revealed at the end – that it’s time to simplify TV with Virgin Media. Bringing the TV you love, brilliantly brought together by Virgin TV.

 

Kerris Bright, Chief Marketing Officer at Virgin Media, said: “This campaign is the start of a major investment in building Virgin TV. These days, the telly we love is hiding all over the place.  The shows we want to watch are no longer just on live TV – they’re on a range of services, like Catch Up, On Demand or services like Netflix.  There is more to choose from, but you have to look harder to find the TV you love.

 

“That is where we come in.  We bring the best bits of the TV world together, no matter who made them.  The TV you love, the way you want it, brilliantly brought together by Virgin TV.”

 

Later in the campaign, additional 20” spots will go live illustrating specific product benefit messages around Virgin TV.  The first one of these will highlight ‘smart search’ on TiVo. It requires only the first letter of the programme title and the box does the rest to find the shows you love, whether they are on linear TV, on demand or OTT streaming services such as Netflix.

 

The new marketing campaign was created by BBH, with media planning handled by Manning Gottlieb OMD, and will also run in cinema, VOD, Display, Mobile, Social, Search and OOH.  It was directed by Traktor.  The TV campaign has been planned around family-programming in line with the creative and target audience.

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2016-09-09 00:00:00
Missing people charity encourages Pokémon Go players to search for the thousands of people who are missing in the UK https://www.adforum.com/agency/3874/press-releases/60473/missing-people-charity-encourages-pokemon-go-players-to-search-for-the-thousands-of-people-who-are-missing-in-the-uk https://www.adforum.com/agency/3874/press-releases/60473/missing-people-charity-encourages-pokemon-go-players-to-search-for-the-thousands-of-people-who-are-missing-in-the-uk Whilst searching for virtual animals, seek out the people who need to be found

A new ambient campaign created by BBH Barn, the creative placement scheme run by BBH London, seeks to take advantage of the current Pokémon GO craze in order to raise awareness for the real high risk missing people who desperately need to be found and made safe.

Pokémon GO has taken the world by storm, with players using their phones to search for virtual animals that are hidden in real locations all over the country. As a result, huge groups of people are now searching high and low, and real world locations like bars, cafes and parks have been turned into hunting grounds or recharging stations.

Over 5 million people play Pokemon Go in the UK and around 250,000 people go missing every year in the UK. The new campaign urges people playing the game to look for real missing people while they’re out searching for the virtual Pokemon.  

Missing People is an independent charity which offers a lifeline when someone disappears. The charity searches for missing people on behalf of their  friends and families left behind, and provides specialised support to ease their heartache and confusion.

Vinyl posters of missing people borrow the look and feel of Pokemon balls to target gamers in the area the at risk individual was last spotted. They ask anyone with information to call the charity’s free, 24/7 and confidential helpline 116 000.  The Vinyls were placed on the floor to be most visible to Pokemon gamers looking down at their phones. Posters will also run in high visibility sights in popular Pokemon hotspots as well as transport hubs, including London Waterloo station. Media has been donated by JCDecaux - one of the UK's number one leading out-of-home advertising companies company, and a key supporter of the charity.

To determine the most relevant places in which to activate the campaign, BBH has cross referenced locations where high risk missing people were last spotted with popular Pokémon GO hotspots. The first of these took place at an organised Pokemon GO walk in Trafalgar square - a mass quest to catch Pokémon, battle and trade with others around central London, which attracted over four thousand attendees.

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2016-08-16 00:00:00
BBH and Virgin Media celebrate Usain Bolt’s 9.58 second 100m world record, with unique 100 second film https://www.adforum.com/agency/3874/press-releases/59391/bbh-and-virgin-media-celebrate-usain-bolts-9-58-second-100m-world-record-with-unique-100-second-film https://www.adforum.com/agency/3874/press-releases/59391/bbh-and-virgin-media-celebrate-usain-bolts-9-58-second-100m-world-record-with-unique-100-second-film 2016-07-06 00:00:00 Audi Sport puts New Spin on Audi R8 https://www.adforum.com/agency/3874/press-releases/58108/audi-sport-puts-new-spin-on-audi-r8 https://www.adforum.com/agency/3874/press-releases/58108/audi-sport-puts-new-spin-on-audi-r8 New campaign captures Audi supercar drawing the famous four-ring logo 

Audi launches yet another innovative advertising campaign for the all-new Audi R8.

A new 60-second film, entitled Spin, captures the powerful grace of the stunning R8 Coupé V10 plus as it performs a perfectly controlled slow-motion 360-degree turn.
A Russian Arm camera, mounted on the roof, slowly pans around the R8, giving the viewer a close-up look of the Vorsprung durch Technik brand’s flagship performance car.
The camera then switches to an aerial viewpoint, where we see the car precisely creating the first ring of the famous four-ring Audi logo.
The elegance of the R8 is highlighted by Dusty Springfield's version of Windmills of Your Mind - "Like a carousel that's turning, running rings around the moon" - taken from her classic 1968 album Dusty In Memphis.
Sarah Cox, National Communications Manager of Audi UK, says: "The R8 is the most advanced production vehicle Audi has ever produced. The Spin campaign, by comparison, is perhaps our most simple. The car's beauty, power and precision speaks for itself, just as our famous four rings are a guarantee of cutting-edge technological brilliance."
The film was directed by Mark Jenkinson of Rogue Productions. Ian Heartfield, Creative Director for BBH, adds: "When you have a car as stunning as the Audi R8 to sell, the task is simply to let it be itself. Hence we have an R8 executing a perfect spin that forms one of the four seminal Audi rings. An icon helps to draw an icon. It's about as simple and impactful as it gets. We hope it will make people feel good about Audi the brand as much as it does the R8 itself."
The ad, carrying the tagline "Speed isn't everything", will feature on TV from 1 June and in cinemas from 23 June 2016. 

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2016-06-01 00:00:00
KFC 99pVIP Goes Around the World in 99 Gigs https://www.adforum.com/agency/3874/press-releases/58000/kfc-99pvip-goes-around-the-world-in-99-gigs https://www.adforum.com/agency/3874/press-releases/58000/kfc-99pvip-goes-around-the-world-in-99-gigs When you buy anything from the 99p snacking menu via KFC’s loyalty app, the ‘Colonel’s Club’, you become a ‘99pVIP’. And once you’re a 99pVIP, there are a host of benefits to be had, from gig tickets to great deals on chicken.

BBH was briefed to promote the snacking menu using the ‘Colonel’s Club’ app, driving and sustaining awareness in the most relevant and cost-effective media channels for 16-24 year olds.

The resulting campaign is based on two key insights; that today’s youth value experiences over material belongings, and that they watch a lot of TV and YouTubers.

BBH sought to take KFC beyond advertising by creating a disruptive entertainment-based promotion for this audience. ‘Around the World in 99 Gigs’ is a YouTube mini-series which follows YouTuber Callux and presenter Charlotte de Carle as they travel to a new destination every week, in the search for the coolest and craziest undiscovered musicians from around the world.

With 11 episodes in 11 different locations - from Sitges to Sofia - the series is set to culminate in one hell of a gig this summer, for which 99p VIPs can be in with a chance of winning tickets. 

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2016-05-30 00:00:00
LTA launches first ever brand campaign ‘Go Hit It’ https://www.adforum.com/agency/3874/press-releases/57822/lta-launches-first-ever-brand-campaign-go-hit-it https://www.adforum.com/agency/3874/press-releases/57822/lta-launches-first-ever-brand-campaign-go-hit-it The Lawn Tennis Association (LTA) today announced the launch of their first-ever brand campaign, Go Hit It, in an effort to encourage more people across Britain to pick up a racket and play tennis more often. It is a rallying cry to evoke the feelings of tennis, be simple and fun and demand action.

Created in partnership with BBH Sport, the Go Hit It campaign will launch across TV, radio and Out of Home from today (Friday 20th May 2016). The launch of the campaign looks to raise awareness of tennis earlier in the summer season and builds on the strong momentum behind the sport following the historic Davis Cup by BNP Paribas win last year.

The campaign aims to celebrate the one great shot everyone has in their locker, no matter what their standard, and remind them of their love of the game. The concept behind the TVC itself centres on amateur players playing a competitive game of tennis at their local park tennis court, with iconic commentary from the legendary John Barrett and sounds of a Grand Slam Final, further evoking the sense of an emotional connection any player can have when playing the game.   

The Out of Home advertising uses the evocative language of tennis moments that all players experience when they play, whilst the radio advertising uses the unique sounds of tennis to engage listeners. Radio will encourage people to search for tennis in their local area whilst the outdoor ads will direct players to their nearest court. This will be accompanied online with geo-targeted weather based advertising. The focus areas for the radio and Out of Home are Leeds, Liverpool, Sheffield and Manchester.

Alex Mawer, Marketing Director of the LTA, comments; “The Davis Cup victory at the end of last year really captivated the British audience and we want to continue on this high and encourage people across the country to get involved in tennis, earlier in the season and more regularly. Through Go Hit It we expect to kick start the summer tennis season with the more people thinking about tennis, more people choosing tennis and more people playing tennis.”

Lawrence Dallaglio, Founding Partner of BBH Sport, comments; "We're extremely excited about our partnership with British Tennis, and relish the task of getting more people playing tennis more often. The creative idea is to remind casual

players that a game on a local court can be just as epic as a Grand Slam final. 'Go Hit It' celebrates the unique thrill of playing this brilliant game."

The campaign is aimed specifically at the two million adults in the UK, aged 18-34 years old, who would play tennis more often if they thought about this sport earlier on in the summer. It’s designed to remind the audience that tennis is fun, evoke joyful feelings about playing the sport and encourage people to get on a court and play.

It is part of a two-year strategy with its first year focusing on targeted regions, and its second rolling out across the whole of the UK.

Go Hit It builds on the success of Tennis for Kids with Highland Spring, whereby the LTA offered 15,000 free courses for kids aged 5-8 to encourage them to take part in a sport that’s both fun and healthy, and can be enjoyed throughout their lives.

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2016-05-23 00:00:00
Guardian Independence https://www.adforum.com/agency/3874/press-releases/57721/guardian-independence https://www.adforum.com/agency/3874/press-releases/57721/guardian-independence This print campaign celebrates the Guardian's independence.

Unlike almost every other news outlet, the Guardian isn’t owned by shareholders who can influence news stories and push their own agendas.

They are completely independent so they can ask the questions others can’t and print the stories others won’t.

The campaign launched in the UK and is due to roll out in Australia and North America.

We used their typeface Guardian Egyptian but in an illustrative form and implemented other subtle design ideas to help give the lines great impact. e.g. the enemies in high places has a registration mark that was used as a gun target mark.

We kept them as bold, simple and stripped back as possible so the messages are clear and the tone is unapologetic. 

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2016-05-20 00:00:00
SAMSUNG UNVEILS THE FUTURE OF CHILDREN’S BEDTIME WITH BEDTIME VR STORIES https://www.adforum.com/agency/3874/press-releases/56990/samsung-unveils-the-future-of-childrens-bedtime-with-bedtime-vr-stories https://www.adforum.com/agency/3874/press-releases/56990/samsung-unveils-the-future-of-childrens-bedtime-with-bedtime-vr-stories Samsung Bedtime VR Stories project harnesses the power of virtual reality to connect parents with their children for a totally new story experience.

Samsung Electronics today announced the launch of a live VR storytelling app, Bedtime VR Stories, which is a Launching People initiative that brings parents and kids together in a unique twist on the traditional bedtime story.

Launching People is a global campaign by Samsung Electronics Co., Ltd. designed to help consumers unleash their potential and create meaningful change through the use of Samsung technology. In line with this campaign, Samsung reinvents one of the most precious parts of a parent’s day, Bedtime VR Stories combines the latest innovations in virtual reality with the power and importance of traditional storytelling, in another step towards changing the way people interact with VR.

This prototype technology developed by Samsung is being case tested with select families across the UK to establish the benefits virtual storytelling can give to families who cannot always be in the same place for a bedtime story. Using a Gear VR headset, the technology means parents will be able to tell their children a bedtime story like no other with both parent and child transported to far flung worlds and galaxies, interacting with dinosaurs, arctic animals and robots.

However far apart they are, parents will be able to share that all-important bedtime story with their child, using VR technology to connect them in the same virtual world. The child will even hear their parent reciting the story and be able to interact with their parent as though they are in the same room, whilst also getting the benefit of VR technology immersing them in an exciting world that will capture their imagination.  

The VR story, titled the ‘Most Wonderful Place to Be’ sees the parent and their child transported to a fantastical world. With both sat on a magical bed, they go on a journey that takes them from the bedroom to three magical places. First stop is the Arctic, in the company of Jen the Penguin. Next, Dan the Dinosaur takes them to meet the rest of his family in a pre-historic world. Finally, they fly into outer space with Robot Jo, for a musical finale. Watch the video here

“At Samsung, we’re committed to driving innovation to create technology that will make a difference to the way people live their lives. With Bedtime VR Stories, we’re hoping that this prototype will show an important new exciting genre of virtual experience – and something that will define the use of virtual reality over the coming years,” said Conor Pierce, Vice President, IT & Mobile Division, Samsung UK & Ireland. “We’ve harnessed the power of VR to reunite parents and children for a unique storytelling experience, giving us a glimpse of what the traditional story time may look like in the very near future.” 

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2016-05-02 00:00:00
Tesco helps shoppers find love in the aisles https://www.adforum.com/agency/3874/press-releases/54617/tesco-helps-shoppers-find-love-in-the-aisles https://www.adforum.com/agency/3874/press-releases/54617/tesco-helps-shoppers-find-love-in-the-aisles To help Tesco become the destination supermarket for Valentine’s Day, BBH has created an

online campaign that sees a psychotherapist match-make shoppers based on the contents of

their shopping baskets.

For many, Valentine’s Day feels like a retailer event awash with the same offers, targeted at the

same people: couples. Tesco are talking to everyone this year, showing how the supermarket

can help both people in relationships, who want bright ideas for being genuinely romantic, as

well as the 51% of the nation who are single and ready to find their match.

Created by BBH Live, BBH's 30-strong creative and data driven social content unit, the hero

online film looks to test whether your shopping basket can help you find love. Based on the

insight that your shopping basket says a lot about you, the film sees a psychotherapist analyse

the different baskets of 32 singles and match them based on how complementary their chosen

products were. The film then follows the couples as they are sent on a date, with varying

degrees of success. At the end of the film, viewers are then driven to four, helpful videos that

feature romantic ideas that can be recreated at home.

The ‘Basket Dating’ campaign is running across social media on YouTube, Facebook and

Twitter. All films were produced by Black Sheep Studios, BBH’s in house video production

studio.

‘Basket Dating’ follows the success of Tesco ‘Spookermarket’, also created by BBH Live and

Black Sheep Studios, which garnered almost 30 million views and was named one of

YouTube’s Top 10 Ads of the Year in 2015. 

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2016-02-08 00:00:00
New St John Ambulance campaign brings together everyone’s favourite nursery rhyme characters to help save lives https://www.adforum.com/agency/3874/press-releases/54147/new-st-john-ambulance-campaign-brings-together-everyones-favourite-nursery-rhyme-characters-to-help-save-lives https://www.adforum.com/agency/3874/press-releases/54147/new-st-john-ambulance-campaign-brings-together-everyones-favourite-nursery-rhyme-characters-to-help-save-lives St John Ambulance launches nursery rhyme-themed campaign – with a memorable musical twist - to teach baby CPR to parents

St John Ambulance has launched Nursery Rhymes Inc. - a campaign that teaches parents and the wider public how to help a baby who’s stopped breathing. New research shows that this is the first aid emergency parents are most worried about, yet only one in four know how to help. Nursery Rhymes Inc. teaches baby CPR in a short, clear and reassuring way to help parents remember what to do in an emergency.

Created by BBH London, with Media planning and buying by John Ayling and Associates, the campaign features everyone’s favourite nursery rhyme characters who’ve come together to create a memorable rhyme to explain the technique. Incy Wincy Spider, Humpty Dumpty, Jack & Jill, and the Cat & the Fiddle will be appearing in a TV ad struggling to write the rhyme – though they have more luck in the longer online version, which promises to make baby CPR truly unforgettable in just two minutes with a catchy song.

The campaign features the voices of comedians Adam Buxton and Tim Key and was shot by Becky Sloan & Joseph Pelling at Blinkink. Becky & Joe's fresh and playful style enjoys a cult following worldwide. Their immensely popular Internet series, 'Don't Hug Me I'm Scared', takes the conventions of children's television into new and nightmarish territory – though the approach for Nursery Rhymes Inc. has a warmer tone.

The campaign will launch with online previews to St John Ambulance supporters and social fans on the morning of 20 January. Later that day the ad will air in spots including Coronation Street and 24 Hours in A&E with a burst continuing for two weeks, then pulsing in February and mid-way through March, aimed at housewives with children under three.

Underpinning the TV is social advertising and PPC, the latter run by Reprise Digital. The in-house PR team will be leading on securing exclusives and celebrity social media support, along with a detailed roadmap of activity, and new online assets, such as colouring in competitions which will teach first aid, to maximise exposure for the campaign.

Nursery Rhymes Inc. follows on from last year’s award winning The Chokeables, which taught parents how to help a choking baby and is credited with saving the lives of 46 children since its launch. The video, which has had over 10 million views online, forms part of the charity’s vision that everyone should know first aid.

Ian Heartfield, Creative Director at BBH London, said: ‘Baby CPR is a difficult and scary thing to talk about. No one wants to think about it, let alone learn it. So we have to do everything we can to make people sit up and take notice. We hope that puppeteered nursery rhyme characters on the brink of a nervous breakdown will do the trick.’

Emma Sheppard, Head of Brand and Communications at St John Ambulance, said:
‘The Chokeables taught us that parents were crying out for accessible first aid information. The task with baby CPR was challenging as it’s a more complicated technique than choking but we think we’ve cracked it with Nursery Rhymes Inc. The longer version embeds the knowledge further through a pretty catchy song, which we’re confident will make baby CPR unforgettable.’

The characters of Nursery Rhymes Inc. explain the steps to saving a baby who’s unconscious and not breathing. These are:
1. Call 999/112 for an ambulance
If you’re on your own, you need to give one minute’s worth of CPR before you can call for help, taking your baby with you.

2. 5 puffs
Put your lips around their mouth and nose and blow steadily for up to one second. Give five puffs in total.

3. 30 pumps
Using two fingers in the centre of the chest, give 30 pumps at a rate of 100-120 per minute

4. Repeat 2 puffs and 30 pumps until help arrives

To celebrate the campaign, St John Ambulance is putting on special baby first aid courses for parents and anyone looking after children for just £25+VAT. To find your nearest course, or watch more first aid videos and advice, go to www.sja.org.uk/NurseryRhymesInc 

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2016-01-21 00:00:00
REFUGE, BBH AND FACEBOOK GIVE A VOICE TO THE SILENT WITNESSES OF DOMESTIC VIOLENCE https://www.adforum.com/agency/3874/press-releases/53647/refuge-bbh-and-facebook-give-a-voice-to-the-silent-witnesses-of-domestic-violence https://www.adforum.com/agency/3874/press-releases/53647/refuge-bbh-and-facebook-give-a-voice-to-the-silent-witnesses-of-domestic-violence LONDON, January 7 2016 - Refuge, the country’s national domestic violence charity, launched a campaign this Christmas to raise awareness of the huge numbers of children who are often the forgotten victims of domestic violence. The campaign was created by BBH and supported by Facebook, who gifted all media space.

#givethemrefuge launched on Christmas Eve with a powerful short film encouraging viewers to share and donate to support Refuge’s specialist services, which are currently under threat from funding cuts.

Early results indicate that the campaign has already had a big impact. Traffic to www.refuge.org.uk from Facebook increased by over 1,000% during the campaign period. Charitable donations to Refuge increased by 89% whilst the number of people making donations has almost doubled. The film has been viewed more than 1.5M times and shared over 200,000 times.

Directed by Sing J Lee at Partizan, the film was tightly targeted to the Facebook feeds of 2.1M parents of children under 12 who use Facebook in the UK. Appearing similar to many of the happy scenes that fill Facebook over the Christmas period, the film shows a child being filmed by her older sister whilst happily unwrapping gifts under the tree. However, in the background, an unsettling argument unfolds between the children’s mother and father.

Whilst the film is fictional, it is very much based on what is a daily reality for the 750,000 children living with domestic violence in the UK every year. Domestic violence is at epidemic levels in the UK. 1 in 4 UK women will experience domestic violence at some point in their lives and 2 women per week will be killed by a partner or ex-partner in England and Wales. The lesser known and equally shocking fact is that 3/4 million children witness and experience abuse each year.

Sandra Horley, CBE, chief executive of Refuge says: “Women and children experience domestic violence all year round – and for many 25 December was like any other day, filled with fear and uncertainty. Refuge supports over 3,300 women and children every day – women and children just like those in the video. On any given day two thirds of our residents are children. For those who escape and come to one of our refuges we offer so much more than a roof over a woman and her children’s head; we offer vital support that gives women and children the building blocks to start a new life. We are delighted with the results of the #givethemrefuge campaign – thank you to everyone who shared the footage and donated to support Refuge’s vital services.”

ENDS 

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2016-01-08 00:00:00
Tesco makes Christmas easy for customer in a new festive campaign https://www.adforum.com/agency/3874/press-releases/52013/tesco-makes-christmas-easy-for-customer-in-a-new-festive-campaign https://www.adforum.com/agency/3874/press-releases/52013/tesco-makes-christmas-easy-for-customer-in-a-new-festive-campaign Retailer bases Christmas campaign on ‘little helps’ for customers 

Tesco has put helping customers at the heart of its new Christmas campaign as it seeks to make the busy festive period easier for shoppers.

In a departure from the traditional long-running Christmas TV advert, Tesco’s fully integrated festive campaign will include several TV adverts which illustrate the ‘little helps’ on offer to customers in Tesco stores throughout the Christmas season.

The adverts will again feature Ruth Jones, star of TV hits Stella & Gavin and Stacey, as Mum, Jo, star of The Armstrong & Miller Show, Ben Miller as Dad, Roger and actor, Will Close, as son, Freddie.
The first two adverts will hit TV screens on Monday 9 November and will focus on the award-winning food on offer at Tesco this Christmas, from its delicious finest* range of quality Christmas favourites, to its festive Free From range, which this year will feature a host of traditional Christmas favourites.

Later adverts in the campaign will feature Tesco’s new party food range, which is designed to help any party hosts spend more time with their guests, as well as an advert highlighting Tesco’s helpful in store colleagues who will be helping customers with their Christmas shopping throughout the festive season.

Tesco Brand Director, Michelle McEttrick said:
“Christmas is a special time of year for many of our customers, so we’ll be making sure we do all we can to help them spend more time with friends and family over the festive season. Whether that’s great customer service from colleagues in store, our delicious party food that’s been developed to allow customers to spend more time with their guests and less time in the kitchen or our award-winning Free From food range, we’ll have everything covered this Christmas.”

Tesco will be unveiling a number of festive-themed ‘little helps’ for customers in stores and as part of its wider Christmas campaign in the run-up to the big day. Last week, the retailer advertised a position for the first ever Christmas tree light untangler to help relieve some of the stress associated with the Christmas season. 

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2015-11-10 00:00:00
England Rugby launches film to build on Rugby World Cup legacy https://www.adforum.com/agency/3874/press-releases/51777/england-rugby-launches-film-to-build-on-rugby-world-cup-legacy https://www.adforum.com/agency/3874/press-releases/51777/england-rugby-launches-film-to-build-on-rugby-world-cup-legacy The Rugby World Cup may have finished, but its legacy has just started. For the tournament to live up to its potential and be a real success, it needs to inspire a new generation to take up the sport. 

England Rugby continues its national campaign to break down barriers associated with rugby and attract new players to the game with a new online film called “Balls To Stereotypes.” The film, which launched on Sunday, follows a cast of real amateur players who challenge rugby stereotypes on a journey to their respective clubs.

Online print portraits of the players appearing in the film support the campaign on social media, each with a stereotype shattering message of their own.

An online documentary series made in collaboration with VICE Media runs alongside film. The five documentary-style films elaborate on the players celebrated in the hero commercial, including an inclusive rugby team, called The Manchester Village Spartans, and some of their gay players.

The work is part of England Rugby’s ‘We Call It Rugby’ campaign, which launched at the start of the Rugby World Cup with the goal of driving participation and re-engagement amongst 16-24 year-olds in England.

All communications lead to findrugby.com, a site which encourages people to locate their nearest rugby club.

Lawrence Dallaglio, Founding Partner, BBH Sport, said:“I was privileged to be part of the original bid process back in 2009. Our ambition was to use England 2015 to create a 'step change' for rugby in this country. Well now is the moment.

We have seen ticket sales of over 2.4 million, Fanzones attended by nearly 1 million people, millions engaging digitally and socially, and the world has tuned in with record viewing figures.

But the greatest legacy of this tournament will be if playing, coaching and participation numbers go up.

Rugby really is a game for anyone - any age, any background, any size, any skill level. Working with the RFU on the back of this fantastic tournament, we want this campaign to encourage people to get down to their local clubs and get involved in this great game.”

Nic Fletcher, Head Of Marketing, RFU, said “Legacy has been the most important aspect of hosting a Rugby World Cup on home turf for us and this campaign capitalises on our responsibility to grow the game in England. We are delighted to have seen so many different people get involved in the tournament, many of them new to rugby, and our programmes off the pitch are bringing new players from all backgrounds into the sport. We Call It Rugby reinforces how rugby really is a game for everyone.”

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2015-11-03 00:00:00
Food and fashion collide – in record time https://www.adforum.com/agency/3874/press-releases/50479/food-and-fashion-collide-in-record-time https://www.adforum.com/agency/3874/press-releases/50479/food-and-fashion-collide-in-record-time KFC challenges designer to create a collection in a lunch hour 

To mark the launch of Riceboxes, a brand new lunchtime offering, KFC challenged British designer, Katie Eary, to design her S/S ‘16 collection in a lunch hour.

Katie, renowned for her work with celebrities such as Kanye West, typically spends four months creating an entire range from conception to showcase and rose to the challenge to pack more into her lunch hour by producing a capsule collection of 13 looks.

The collaborative project is part of KFC’s bid to the nation to pack more into their lunch hour and is the second phase of the #PackMoreIntoLunch campaign, which launched in March when rappers Chip, Kano and Wretch 32 produced the world’s fastest-released music video for Chip’s ‘Feeling Myself’ single.

Katie Eary commenting on the collection; “My designs are about pushing boundaries and that’s what KFC is encouraging with the Pack More Into Lunch challenge, so it was a natural partnership. To cut, sew and even press the garments to be runway-ready in an hour is one of my biggest challenges to-date, but watching it come to life was a magical moment and just proves how much can be achieved once you put your mind to it.”

The British designer created and revealed her collection at The Old Truman Brewery to a private audience. The S/S ’16 collection took inspiration from Studio 54, concentrated florescent colours and lush embellishments on both clothing and accessories – including standout cutaway feathered stilettos.

Jenny Packwood, Head of Digital, PR & Brand Communications at KFC said, “We are excited to work with Katie Eary, she’s fun and vibrant and really rose to the #PackMoreIntoLunch challenge. The new Riceboxes gave KFC an opportunity to play in a new space, one that is quite unexpected for a quick service restaurant. Pair that with another almost impossible lunch hour challenge and we hope to inspire the nation to pack more into their lunch.”

Hamish Pinnell, Creative Director at BBH London said: "It's one thing to come up with the crazy idea of creating a fashion collection in a lunch hour and quite another to actually pull it off. Katie and her team were incredible. After a rap video and a fashion show, I'm really excited to see where the #PackMoreIntoLunch campaign takes us next."

In addition to creating the capsule collection, Katie also designed a limited-edition sleeve for the Ricebox, which will be available from selected KFC stores[1], for one day only, on Friday 18th September. 


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2015-09-21 00:00:00
ZAG wins London Fashion Week creative partnership BBH’s branding division bolsters client list https://www.adforum.com/agency/3874/press-releases/50235/zag-wins-london-fashion-week-creative-partnership-bbhs-branding-division-bolsters-client-list https://www.adforum.com/agency/3874/press-releases/50235/zag-wins-london-fashion-week-creative-partnership-bbhs-branding-division-bolsters-client-list BBH ZAG, the branding and venturing division of BBH, has been appointed by the British Fashion Council (BFC) to be the lead creative agency for London Fashion Week (LFW) following a competitive pitch.

Coinciding with London Fashion Week’s move to Soho, ZAG’s brief is to turn LFW into the UK's leading cultural event. The team are developing a new long-term brand strategy and designing a core brand identity for LFW that will be adaptable for both the spring/summer and autumn/winter season each year.  ZAG will also work with the BBH Live team to deliver cutting edge digital content and activation ideas to extend the brand and connect with a global consumer audience more deeply.

The creative campaign will launch at the beginning of this month in the run up to the event, which runs from the 18th-22nd September 2015. A short film developed by BBH celebrating London Fashion Week’s move to Soho will go live on Monday 14th September.  

Caroline Rush CBE, Chief Executive of the British Fashion Council said: “BBH has been appointed to build a long-term marketing strategy for London Fashion Week and to design the seasonal creative campaigns. Working with the British Fashion Council, they will draw on decades of global marketing experience to grow the London Fashion Week brand.”

Adam Arnold, Managing Partner of ZAG said: "We are delighted with our new partner as this is a long term relationship with a great brand who has asked us to build enduring value. That’s what excites us - whether we are in the luxury sector, fashion sector or accelerating our tech start-ups - we want to use our design thinking to create real lasting value." 

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2015-09-14 00:00:00
Samsung introduces multi-platform campaign, The Samsung School of Rugby https://www.adforum.com/agency/3874/press-releases/50023/samsung-introduces-multi-platform-campaign-the-samsung-school-of-rugby https://www.adforum.com/agency/3874/press-releases/50023/samsung-introduces-multi-platform-campaign-the-samsung-school-of-rugby England Rugby stars past and present come together with top comedian Jack Whitehall to feature in Samsung’s first rugby led campaign

 

Samsung Electronics UK, Official Partner of the Rugby Football Union (RFU), today unveiled the Samsung School of Rugby, Samsung’s new multi-platform initiative which aims to enhance people’s enjoyment of the game with a humorous campaign kicking off on 4th September. 

Created by BBH Sport, the sports marketing arm of global advertising agency BBH, the campaign leads with six 60” spots. Directed by Gabe Turner, all six pieces of content are themed around key attributes of rugby including ‘Power’ and ‘Speed’. The content focuses on Jack Whitehall being schooled in the sport by a who’s who of England rugby legends including Jason Leonard, Maggie Alphonsi, Lawrence Dallaglio, Martin Johnson and Jason Robinson who talk Jack through elements of the game and then put him through his paces as he tries out key techniques including taking part in a line out against Martin Johnson and getting taken down by Maggie in a tackling lesson.  

Scripted in partnership with Jack, the 60” TVCs which will be airing from 5th September, put a fun spin on rugby in order to demystify the game and excite people ahead of an exciting few months for the sport.  Additional content has also been shot in 360-degree virtual reality to provide a completely immersive rugby experience with fans able to experience a lesson up close with Jack.  

Commenting on the campaign Jack Whitehall said; "Rugby is a fascinating and sometimes utterly baffling sport and the Samsung School of Rugby offers a light hearted look at the game to really get people excited about rugby. I had to sacrifice my health and well-being as I battled it out against the likes of Lawrence Dallaglio and Jason Robinson but think the end results are worth it. Though I doubt Martin Johnson will want to ever see me again."

The campaign will be rolled out through a multi-discipline programme which includes TV, Print, In-store, Digital and Social. The TVCs will debut on Sky Sports with three spots during the England vs Ireland QBE International match as well as simultaneously at Twickenham Stadium for fans attending the game. This will be followed by an eight week TV campaign.

Highlights of the campaign includes content featuring England Rugby stars and Samsung ambassadors George Ford, Jonathan Joseph and Joe Launchbury explaining some of rugby’s more intricate terminology in 6 second ‘tutorials with a twist’ as well as super slow motion films of key aspects of the players game will be shown across Samsung’s social platforms through September and October.

Samsung has also built an online hub to support the campaign which will feature information on rugby rules, unique insight into the world of rugby from Samsung’s rugby legends and rugby trivia. Going live on 8th September, the hub will be the destination for all School of Rugby content as well as providing the latest news on Samsung’s ambassadors George Ford, Jonathan Joseph and Joe Launchbury.

Commenting on his role in the campaign, Martin Johnson CBE and former England Captain said: "The Samsung School of Rugby is a campaign I am proud to be involved with as by combining humour and technology it opens up the game to a wider audience. The role technology plays in sport has evolved hugely with fans now having the chance to interact with the game in new ways, helping engage people in the sport more than ever before. I believe this campaign is a perfect example of this new way of interacting.

Russell Taylor, Chief Marketing Officer, Samsung Electronics UK & Ireland, said: “The Samsung School of Rugby campaign is a key campaign for Samsung as it sees us taking our work with the RFU to the next level. At Samsung we believe technology can bring fans closer to their passions and we think this campaign does just that. A completely integrated piece it allows us to deliver exciting content that will get people talking and thinking about rugby in a different way.”

Keep in touch with the latest on the campaign through #SamsungRugby.

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2015-09-04 00:00:00
Clarks Campaign https://www.adforum.com/agency/3874/press-releases/48574/clarks-campaign https://www.adforum.com/agency/3874/press-releases/48574/clarks-campaign Clarks, the market leader in children’s shoes, has launched its Back to School TV campaign which aims to make the brand more relevant to kids.

Prepare for awesome switches between ‘real’ and animated worlds to provide a series of entertaining pep talks that aim to empower kids about going back to school. With it’s fast paced energy and colourful animation, Prepare for awesome is a distinct step away from traditional school uniform campaigns. 

The campaign was created by BBH London and the four films were produced entirely by Black Sheep Studios, BBH’s next generation production studio.

The campaign was illustrated by Nick Edwards, theaward-winningcartoonist who won an Emmy for his work on the Cartoon Network smash hit series, Uncle Grandpa.

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2015-07-24 00:00:00
Virgin Media, Netflix & Orange Is The New Black https://www.adforum.com/agency/3874/press-releases/46887/virgin-media-netflix-orange-is-the-new-black https://www.adforum.com/agency/3874/press-releases/46887/virgin-media-netflix-orange-is-the-new-black In 2014, Netflix announced Virgin Media to be their preferred streaming provider. To celebrate the release of Season 3 of Orange Is The New Black, Netflix offered Virgin Media the opportunity to be one of the first UK brands to create exclusive branded content starring its famous characters.

The resulting campaign aims to appeal to fans of the show with a piece of content that suspends their belief, putting Virgin Media’s creative platform at the center of this blockbuster Netflix original series for just one minute.

‘Birds Behind Bars’, is a “gritty” expose that delves into the realities of prison life. The film follows new inmate Ally McNab, the owl from Virgin Media’s advertising campaigns, and the thrilling story of her time spent in Litchfield Federal Prison with its famous inmates.

The film uses a combination of new and existing footage and was produced, directed and edited by Black Sheep Studios, BBH London’s in-house production unit which launched at the start of this year.

The campaign is running online, on social media, in retail, and on video on demand.

“It’s a piece of content involving an entertainment property, a subscription streaming service and a broadband provider. It stars characters from a TV show interacting with characters from an advertising campaign, in an advertising campaign for a TV show, a broadband provider and a subscription entertainment service. Is this a new content type? We don’t know. Is it interesting? We think so, maybe simply because we can’t put it in a box.”

Jeremy Ettinghausen, Innovation Director at BBH and BBH Labs.

 

To read Jeremy’s full BBH Labs blog about the campaign, visit: http://bbh-labs.com/whats-in-a-name/

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2015-06-11 00:00:00
Weetabix unveils new campaign platform https://www.adforum.com/agency/3874/press-releases/46865/weetabix-unveils-new-campaign-platform https://www.adforum.com/agency/3874/press-releases/46865/weetabix-unveils-new-campaign-platform £10m ATL campaign

‘Weetabix. Incredible Inside’ is a major step change for the brand

UK breakfast brand Weetabix unveiled a new communications platform, which, for the first time, encompasses the Weetabix portfolio of cereals. The new campaign, which launched on June 8th, will remind consumers of the incredible feats that our bodies perform every day and show how Weetabix cereals are specially designed to deliver the nutrition that we need to be at our best. Having previously focused on families, the new campaign aims to widen the brand’s appeal.

A major step change for the brand, the ‘Weetabix. Incredible Inside’ brand platform has been developed in response to consumer research which demonstrates the confusion around nutritional claims within the breakfast cereal sector. Given the negative perceptions of the category around nutrition, many consumers are not clear of the benefits of breakfast cereals and the specific nutrients they provide.

The £10m ATL campaign breaks with a new TV creative that tells the story of the extra-ordinary processes that occur in our bodies every day without us even realising.

Featuring ordinary people doing everyday activities such as lifting the shopping, dancing and playing the drums, the advert surprises consumers with little known facts about their bodies. Did you know, for example, that human bones are, ounce for ounce, stronger than steel and the human heart beats 2.5 billion times in a lifetime?

The strapline, ‘Weetabix. Incredible Inside’, not only celebrates our amazing bodies, but also shows how every cereal in the portfolio has been specially designed to deliver the exact nutrition needed to keep our bodies working as they should. For example, not only are Weetabix biscuits a great source of protein, helping keep bones strong and healthy, but they also contains Vitamin B1 which helps keep your heart beating as it should.

Commenting on the campaign, Sally Abbott, Group Marketing Director, explains: “Nutritional claims are becoming background noise to many consumers. With news stories appearing everyday on what we should and shouldn’t eat, most consumers are left feeling confused and many are questioning how relevant these claims are and what they actually mean for them and their family.

“With over 80 years  of experience in providing nutritionally balanced and great tasting breakfasts, every cereal in the Weetabix family has been specially created to provide the optimum level of nutrition our bodies need. ‘Incredible Inside’ helps put this into context for consumers in a compelling and inspiring way, connecting with them emotionally, and helping them understand the nutritional benefits of the Weetabix family of cereals in relation to the normal, every day things their bodies help them do. We want to remind consumers that their bodies are incredible, and what they put into them should be too.”

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2015-06-09 00:00:00
Mentos introduces fresh way to express yourself with "Ementicons" https://www.adforum.com/agency/3874/press-releases/43071/mentos-introduces-fresh-way-to-express-yourself-with-ementicons https://www.adforum.com/agency/3874/press-releases/43071/mentos-introduces-fresh-way-to-express-yourself-with-ementicons New ‘ementicons’ aim to engage brand’s 12M Global social fans

Mentos, the confectionery brand owned by Perfetti Van Melle, is freshening up the emoticon landscape by launching a range of fun ‘ementicons’ that aim to create relevant engagement with the brand’s socially savvy audience.

Created by BBH London and illustrated by Genevieve Gauckler, each ementicon is an observation on social behaviour, representing the feelings you've never had the symbols to express. The range includes ementicons such as Cute-Crazed, for the feeling you get when something is just so cute you feel an almost aggressive compulsion to just squeeze it, and Bad Happy, for how you feel when you feel happy about something that you really shouldn’t be happy about, but you just can’t help it.

To launch ementicons Mentos has secured the first ever brand partnership with Ultratext, the messaging app that allows users to create colourful animated GIF messages, which will see ementicons added to the Ultratext keyboard.

The ementiconsiOS 8 keyboard app, built by Monterosa, is also available to download for all iPhone users. A series of humourousementicon e-cards will be housed on the ementicons.com microsite for people to download, email or share with their friends on social media.

The campaign is supported by online advertising and 6 comical online films, directed by Matthew Pollock, which will be housed on YouTube and shared on Mentos’ social platforms, reaching over 12 million users.

Shelley Smoler and Raphael Basckin, Creative Directors at BBH London, commented: “Instead of talking at our fans, we wanted to improve a way in which they could talk to each other. People of all languages use emoticons to convey emotions in text messages, but the standard ones are pretty outdated :( The Mentos brand is all about freshness. Our fresh take on emoticons was to leave smileys behind and design a set of symbols, using the iconic mentosdragee, to represent the real emotions of life in 2015.”

DaanSimonis at Mentos said: “With this campaign we’re aiming to create a deeper connection with our digital savvy audience, by providing a branded story that’s both fresh and entertaining because it’s relevant and useful for our audience.”

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2015-03-17 00:00:00
NEW DULUX INTEGRATED CAMPAIGN IMAGINES A COLOURLESS FUTURE https://www.adforum.com/agency/3874/press-releases/42878/new-dulux-integrated-campaign-imagines-a-colourless-future https://www.adforum.com/agency/3874/press-releases/42878/new-dulux-integrated-campaign-imagines-a-colourless-future Why is the future always depicted colourless? Leading paint manufacturer Dulux is launching a new integrated campaign posing this question and warning that a colourless future means a future without the emotional power of colour.

The campaign launches on Thursday 12th March with a 60 second film, created by BBH London, which inspires us all to avoid sleepwalking into a colourless future and instead become ‘colour rebels’.

Taking stylistic cues from movies set in an utopian future, which are always depicted as colourless and pristine, the film tells the story of a young man (Calum) living in a future world where colour is outlawed. His life as a ‘dome painter’ - ensuring the city stays white - is monotonous, but most strikingly, it is devoid of emotion and spirit.

An encounter with a striking young lady (Frieda), the leader of the ‘colour rebels’, takes him into an underground world, alive with contraband colour. There, Calum experiences colour for the first time. We watch as he is transformed by the powerful impact colourful surroundings have on emotions and life. Together, Calum and Frieda rally to take action against the colourless world and show their fellow citizens how colour can change their lives for the better.

The film was directed by Daniel Wolfe through Somesuch. It ends with the line ‘Your Life Is A Story, Change It With Dulux’, reiterating Dulux’s point of view that colour doesn’t simply change your physical environment, it also has the power to change how you and those around you live more positively within those spaces. The film is the second chapter of the ‘Change Your Story’ platform, launched in 2014 with Prohibition [insert youtube link].

An interactive extension of the film will live on dulux.co.uk/interactive (launching Thursday 12th March), allowing the viewer to explore an immersive world of colour through Dulux. The shoppable film – the first for the brand - allows users to click-through to the ecommerce website to purchase product. It also takes users on a journey of the ‘colour hideout’ from the TV advert, and at every stage users will be able to click on objects and walls to explore the ‘colour magic’. Furthermore, the interactive film will include a competition element with the ability to win one of 100 Dulux Dog cuddly toy giveaways.

Furthermore, throughout the course of the year there will be the chance to follow the hero couple on the next stages of their story via the release of a number of product focused films. The campaign will continue with product comms for ‘Travels in Colour’ (a new range of paint colours inspired by beautiful places), The Dulux Let’s Colour Guarantee, Weathershield exterior paint, testers and The Dulux Visualizer app.

The above the line campaign and digital experience were created by BBH London, social and ‘always on’ content by AnalogFolk, PR by Mischief PR, media buying by Mediacom

Mischief PR will create debate around the brand’s point of view and the film’s premise with thought-provoking report on Britons’ relationship with colour for editorial media, talking points that earn attention and create debate amongst consumers and experiential activity to encourage people to be Colour Rebels. Meanwhile, AnalogFolk is responsible for social media activity, editorial content and also updates to the Dulux website.

For previews of the campaign; the 60 second advert will launch from today on the Dulux YouTube channel and then on all commercial channels from Thursday 12th March.

Johnny Corbett, Senior Marketing Manager for Dulux comments: “We believe that Colour can change more than just your walls - it has an emotional and transformative impact on people's lives. That’s a really powerful idea, which we are bringing to life in a powerful way; through advertising, connected online with tools and services, and of course through great quality colour that people can bring to their homes. It is a campaign which delivers on what we believe at Dulux, that the impact of colour goes way beyond just what is in the tin of paint, even though that is fantastic too!”

Martha Riley and Nick Allsop, Creative Directors at BBH London commented: “Living in the modern world can feel like you're being brainwashed with visions of clean, minimal perfection, from the smartphones in our hands to the new-build apartments painted 'estate agent white'. If we give in to this accepted wisdom, we're signing up to an emotionless future. Colour is powerful, an act of individual rebellion against a cold, blank existence. Daniel Wolfe is Britain's most exciting and dangerous young film-maker, and he's the perfect choice to turn these truths into a thought-provoking sci-fi epic with scale and emotional truth.”

Daniel Wolfe, the director of the film, commented: “We need colour. Better explained with childlike simplicity, as in The Great Blueness and Other Predicaments: ‘In a time known as the Great Greyness, a wizard discovers the colour blue in his laboratory. He soon realizes that Blueness is not so perfect either, and that more colours are needed to make the world so beautiful that it will never need to be changed again. Full colour.’ Maximum security prisons are white. Without colour we’re snow-blind.”

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2015-03-12 00:00:00
The Chokeables credited with saving seven lives as over four million people view ad in 10 days https://www.adforum.com/agency/3874/press-releases/39756/the-chokeables-credited-with-saving-seven-lives-as-over-four-million-people-view-ad-in-10-days https://www.adforum.com/agency/3874/press-releases/39756/the-chokeables-credited-with-saving-seven-lives-as-over-four-million-people-view-ad-in-10-days Children saved from choking after members of public see St John Ambulance’s latest ad campaign

Seven people have credited the The Chokeables with saving the lives of six babies and a four year old child, the charity announced today. The Chokeables – a 40 second ad that demonstrates how to save a choking baby – has been viewed by more than 4 million people across Facebook, YouTube, and Twitter in its first 10 days. The film was created by BBH London with planning and buying by John Ayling and Associates.

In each instance, the person who leapt into action said that they’d learned the technique from The Chokeables video, which has been shared over 150,000 times on St John Ambulance’s Facebook page alone. The children choked on a variety of things, including: a cracker, a grape, a carrot, a chocolate wrapper, and a tealight candle.

Tiffany Sims, a mum of two from Bury St Edmunds, saved a little boy in a café after seeing the advert on Facebook. She said:

“When we realised what was happening, the little boy was bright purple and very distressed. We all panicked, but I’d seen the St John Ambulance advert, The Chokeables, on Facebook just a couple of days before and I remembered what to do. I gave the baby backslaps and cleared his airway quickly. It was very scary and upsetting, but I’m so glad I knew what to do.”

Hannah Gilmartin, whose 11 month old daughter choked on a tealight candle, said:

"I was horrified when my 11 month old daughter started choking on a tea light candle she'd picked up, but I followed the steps from The Chokeables advert and managed to save her. I think I was more upset than she was once it was over! I'm just so grateful I saw the advert - it saved her life."

The ad, which is being aired across several television channels, has racked up millions of views across YouTube, Facebook, Twitter, and media coverage. The charity also estimates that 20.9 million have seen it in its first week on television.

Emma Sheppard, Head of Brand and Communications at St John Ambulance, said:

“The reaction to The Chokeables has been extraordinary. We were confident that we had a strong creative idea and were talking to an audience that would be receptive but to see how it’s been shared organically - and that it’s actually helped seven babies already – is beyond our expectations. We’re all incredibly proud.”

The ad was launched after new research showed that 79% of parents did not know how to help a choking baby, despite 58% saying it was a major concern. 40% of parents reported seeing their baby choke. The animation is voiced by David Walliams, Johnny Vegas, Sir John Hurt, and David Mitchell.

The charity has also launched a Thunderclap to help spread the video even further – you can support it by signing up here: https://www.thunderclap.it/projects/21339-thechokeables

Thunderclap is a ‘crowdspeaking’ platform that allows a single message to be mass-shared, flash mob-style, at the same time across Facebook, Twitter, and Tumblr. Everyone that signs up will post the message at the same time, boosting the reach and helping the message rise above the noise on social media.

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2015-01-21 00:00:00
BBH wins Tesco https://www.adforum.com/agency/3874/press-releases/38959/bbh-wins-tesco https://www.adforum.com/agency/3874/press-releases/38959/bbh-wins-tesco BBH has been approached by Tesco to handle its account and as such, due to conflict rules, BBH can no longer work with Waitrose.

Neil Munn, CEO BBH Group said “ A unique opportunity has presented itself with Tesco and we are looking forward to working with Dave Lewis and his team. This has meant that we have had to part company with Waitrose.”

Sir Nigel Bogle, Founder of BBH said; “Waitrose is an extraordinary business and brand. Working with The Partnership has been a pleasure and a privilege. We are very proud of the work we have created together”

Rupert Thomas, Marketing Director of Waitrose said "BBH has done a wonderful job for us and we wish them well for the future. We're now going to take some time to think creatively about our approach."

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2015-01-15 00:00:00
LYNX HAIR KICKS OFF 2015 WITH NEW CAMPAIGN https://www.adforum.com/agency/3874/press-releases/38891/lynx-hair-kicks-off-2015-with-new-campaign https://www.adforum.com/agency/3874/press-releases/38891/lynx-hair-kicks-off-2015-with-new-campaign LYNX Hair styling and shampoos, the latest addition to the LYNX range of grooming products is kicking off 2015 with the release of a TVC that aims to help guys get the look with ‘less effort and more style’ using the LYNX Hair product range.
Hitting TV screens on 18 January 2015, the new campaign consists of a one minute spot and a 30- second cut-down that will air across the five metro capital cities (both free to air and pay TV) as well as online and was developed for LYNX by BBH London and Biscuit Filmworks.
Inspiring guys to experiment with the new LYNX hair products, the spot presents three key looks with a voice over emphasising ‘less effort, more style’. It irreverently tells one guy to make the most of his hair while it is still there – because having good hair surely helps you to be amazing in life.
LYNX Marketing Director Jon McCarthy says “LYNX Hair is all about helping guys get the look without any of the fuss. The new range makes hair care and styling simple for guys and that’s what we’ve tried to communicate in the spot, in our usual entertaining style”.
Executive Creative Director of BBH London Nick Gill says that BBH London commented: “We’re enormously proud of this film. It’s witty, exciting and full on filmic invention”.
Launched in October 2014, LYNX Hair is a full suite of shampoos, conditioners and styling products that fulfils guys’ hair needs. The launch was supported by the release of the LYNX Hair ‘Mantorials’ – a four piece collection of tongue in cheek hair tutorials aimed at teaching guys how to get the Clean Cut, Messy, Natural and Spiked Up looks using the new hair styling products. The ‘Mantorials’ have clocked up a combined 300,000 views on YouTube and were widely distributed across digital and television platforms through October to December 2014.
The new ad commences another exciting year for LYNX as it continues to reposition itself as a total grooming suite for men, aimed at delivering quality fragrance, shower and hair products to help guys achieve confidence in their own personal style. In the first half of the year, LYNX will release a new creative focussed on its anti-perspirant range, along with an exciting new male grooming range in February. The new range will be accompanied by a collection of new creative assets and a strong digital, social and media campaign.

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2015-01-13 00:00:00
David Walliams, David Mitchell, Johnny Vegas and Sir John Hurt lend voices to new St John Ambulance campaign https://www.adforum.com/agency/3874/press-releases/38845/david-walliams-david-mitchell-johnny-vegas-and-sir-john-hurt-lend-voices-to-new-st-john-ambulance-campaign https://www.adforum.com/agency/3874/press-releases/38845/david-walliams-david-mitchell-johnny-vegas-and-sir-john-hurt-lend-voices-to-new-st-john-ambulance-campaign New animated advert demonstrates how to save a choking baby
St John Ambulance has launched a new campaign teaching people how to save the life of a choking baby. The film, created by BBH London with planning and buying by John Ayling and Associates, marks a departure from the charity’s former harder-hitting tone and instead encourages people to share the film online widely with their friends and family, so that as many people as possible can learn to save a life.
Creative
In The Chokeables, the celebrities take on the character of animated objects that could potentially choke babies – a small princess toy, a pen lid, a jelly baby and a peanut. They’ve joined together because they’ve had enough and want to show how easy it is to save a choking baby’s life.
The film starts with David Mitchell, as a chewed up pen lid, asking for the audience’s attention. A jelly baby – Johnny Vegas – then explains that they’re fed up of real babies choking on innocent objects like them. He then starts struggling for breath and turns blue.
Walliams’ lofty princess character shows the correct technique to save the choking jelly baby – up to five back blows, followed by up to five chest thrusts – who coughs out a peanut (voiced by Sir John Hurt), before returning to his normal shade.
The campaign has been animated by Si & Ad.
Media strategy
The campaign will launch with an exclusive online preview to St John Ambulance supporters and social fans on 11 January followed by a TV burst on 12 January, in spots including Coronation Street, with pulsing throughout February and March. The TV is targeted at housewives with children under three, with a secondary consideration of grandparents.
Underpinning the TV is social media advertising, digital video and display advertising and PPC, the latter run by Reprise Digital. There is also a strategic partnership with Bounty, a key platform for reaching new and expecting parents.
The in-house PR team will be leading on securing exclusives and celebrity social media support, along with a detailed roadmap of activity, and new online assets, to maximise exposure for the campaign.
New tone for St John Ambulance
The campaign was developed after new research for the nation’s leading first aid charity revealed today that four fifths of parents (79%) wouldn’t know how to save their baby from choking to death despite it being a major fear (58%) and 40% having witnessed it.*
Steve Conway, St John Ambulance’s Director of Brand Marketing. Communications and Fundraising, said: ‘This campaign marks a new stage in St John Ambulance’s approach. We are deliberately moving away from our harder hitting campaigns – which were useful at getting people to think seriously about first aid. Now we need to educate directly.
‘We’ve started with parents because our research showed they are an audience which really wants to know first aid. We hope they share the film and also look at our website for further resources.’
St John Ambulance has released new resources, including instructional videos, on its website to inspire everyone to learn life saving first aid skills.

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2015-01-12 00:00:00
Weetabix launches new campaign to get kids excited about breakfast https://www.adforum.com/agency/3874/press-releases/38738/weetabix-launches-new-campaign-to-get-kids-excited-about-breakfast https://www.adforum.com/agency/3874/press-releases/38738/weetabix-launches-new-campaign-to-get-kids-excited-about-breakfast LEADING breakfast brand Weetabix is launching a new multi-channel campaign in the New Year that looks to get kids excited by the choice of a nutritious breakfast.

With spend over £5.5 million, the Weetabuddies campaign will run across TV, on-pack, in-store, social and online as well as engaging Mummy bloggers in an effort to get more kids and their families choosing Weetabix. Low in salt, sugar and fat whilst also being high in fibre and a source of protein, every Weetabix biscuit is made from 100 per cent natural wholegrain wheat. This makes Weetabix a healthy, nutritionally balanced and tasty breakfast for the whole family to enjoy.

On-pack for around six weeks from the beginning of January, Weetabuddies will look to remind kids that Weetabix is a fun and appealing way to start the day. Using a series of distinctive and memorable characters, such as Tropicolin, Senor Sultana & Blue Barry, it is hoped the activity will not only show children that a bowl of Weetabix is full of endless possibilities but will also encourage them to get involved and share their own Weetabuddy creations. All those that are shared to the Weetabuddies website throughout the campaign, will be displayed and entered into a competition to win one of the daily Weetabuddy creator kits on offer.

Beyond the desire to get more kids choosing a healthy Weetabix breakfast in the morning, the campaign also looks to address the issue that on average children aged 4-10years are currently only eating half of their recommended ‘five a day’ target (excluding fruit juice)[1]. Based on a Weetabix wholegrain biscuit, each of the new Weetabuddy characters have been created using a range of toppings to reflect their individual personalities, the majority of which are fruit based to help increase children’s fruit intake at breakfast.

This will be supported with in-store activity across the key retailers, which will include a full POS package to help draw families’ attention to the Weetabuddies campaign in an engaging and eye-catching way. In addition Asda for example, will sticker the fruits which have been used with special Weetabuddy stickers, to encourage kids to choose more fruit as they try and recreate their favourites.

Commenting on the campaign, Weetabix Senior Brand manager Claire Canty said: “We know from our research that as kids get older and experience new tastes and flavours they’re increasingly looking for more exciting, varied breakfasts. However, we know mums still want to be reassured that their families are making healthy choices in the morning which is why we have launched the Weetabuddies campaign. By helping families to get creative and encouraging them to make their own Weetabuddies, we hope that kids will be reminded that a bowl of Weetabix is a lot of fun, while mum can be reassured that they are still getting a delicious and nutritious breakfast, helping us to encourage a whole new generation to fall in love with Weetabix as a result.”



[1] National Diet and Nutrition Survey: Results from Years 1-4 (combined) of the Rolling Programme (2008/2009 – 2011/12) PHE/FSA

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2015-01-07 00:00:00
Singing in the British aisles this Christmas https://www.adforum.com/agency/3874/press-releases/35774/singing-in-the-british-aisles-this-christmas https://www.adforum.com/agency/3874/press-releases/35774/singing-in-the-british-aisles-this-christmas Waitrose calls on the public to donate their voices for charity

Waitrose is calling on the nation, and its own staff, to lend their voices to its Christmas advert this year in a new initiative called ‘Donate Your Voice’, which launches this week.

From 18 October, the supermarket will run an online campaign, created by BBH London, urging members of the public to form a virtual choir and sing the soundtrack for its Christmas advert. In doing so, they will help to fundraise for three special causes by creating a charity single.

The public are being asked to visit the Waitrose ‘Donate Your Voice’ website, created and built by BBH London, between 18-28 Oct to record and upload their own rendition of Dolly Parton’s song ‘Try’.

In an advertising first, renowned music producer, David Kosten, will then mix the recordings to create a virtual choir. The choral version of the song, made up of the public’s voices, will then be used as the soundtrack for the Waitrose Christmas TV advert, which will air in the run-up to Christmas.

The song will also be available to download as a single with 100% of the profits going to charity.

When members of the public donate their voice online, they will also be asked to put a virtual green token in a box to support one of the three charities involved, Age UK, Great Ormond Street Hospital Children’s Charity and The Trussell Trust.

It will work in the same way the ‘Community Matters’ scheme works in Waitrose stores, with the votes of those donating their voices determining how much goes to each charity.

The campaign is being supported by digital activity, planned by Manning Gottlieb OMD, designed to fuel participation through social media and online music and video environments.

Rupert Thomas, Waitrose Marketing Director, says: “We really hope ‘Donate Your Voice’ will put the fun into fundraising for the festive season, especially with the growing popularity of people joining a choir. Not only will we be able to create a totally unique soundtrack which has never been produced for advertising in this way before, but the public will be raising much needed funds for three fantastic causes.”

The campaign was created with Waitrose by BBH London.

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2014-10-21 00:00:00
Fans for KFC https://www.adforum.com/agency/3874/press-releases/35728/fans-for-kfc https://www.adforum.com/agency/3874/press-releases/35728/fans-for-kfc KFC has launched a new TV campaign, created by BBH London, to drive awareness of the new Colonel’s Brownie Bucket. The campaign aims to bring more families into KFC for dinner during the week and weekend.

The TV advert, ‘Fans’, shows how even the most opposite of family members can come together and find common ground through sharing KFC. The film follows the story of two young football fans of opposing teams on match day. The film depicts their parallel stories, intercutting between the two until they are revealed to arrive home to the same house after the game, as brothers not rivals, and tuck into a KFC bucket, all previous hostilities dissolved.

The film was shot by Peter Cattaneo of Academy Films on a real match day between Scottish teams Stirling Albion and Dunfermline. The crowds are real fans and the boys themselves were street cast from local football academies.

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2014-10-20 00:00:00
World Animal Protection: Before they book https://www.adforum.com/agency/3874/press-releases/35491/world-animal-protection-before-they-book https://www.adforum.com/agency/3874/press-releases/35491/world-animal-protection-before-they-book BBH London has launched an innovative, self-sustaining global campaign for World Animal Protection, the charity formerly known as WSPA (World Society for the Protection of Animals).

Every day, animals suffer in the name of entertainment and right now, thousands of tourists are searching online for wild animal attractions - such as elephant rides or tiger selfies - unaware of the abuse that takes place behind the scenes. BBH was briefed to educate people about unseen suffering endured by wild animals in entertainment, and to inspire people to be a part of the solution.

The new campaign, ‘Before they book’, targets tourists who are searching for these types of animal attractions online. Crucially, it aims to intercept them right before they book by educating them on the truth behind the scenes.

‘Before they book’ applies Google search to target tourists whilst they are looking for animal entertainment activities. At face value, it appears to serve up what they are looking for - a tour operator company. However, it soon becomes apparent that all is not as it seems when the fake tour site, AuthenticElephantRides.com, directs visitors to watch a short film for more information about the elephant riding tours offered. The smiling guide casually explains to the viewer how working elephants are tortured behind the scenes, her smiling face sharply contrasting with the brutality she is describing, before the film ends with the World Animal Protection logo and call to action: ‘Let tourists know the truth beforetheybook’.

After watching the film, visitors are driven to the beforetheybook.org microsite where they can view live data about how many people are searching for elephant rides, and how many people have been educated about the reality of animal entertainment by watching the film on the AuthenticElephantRides.com site.

Visitors to the site are encouraged to donate to help educate others by making sure that the AuthenticElephantRides.com site is the first Google search result they see. Donations fund the Google search campaign so that the more people who donate, the more people can be educated. The tourists who were the issue, now become part of the solution.

The campaign is being supported with paid seeding, YouTube pre rolls, social media activity and PR. It also targets animal lovers, to help spread the word to tourists

Dominic Goldman, Creative Director at BBH commented: “As an animal lover, I was shocked to discover what actually happens behind the scenes. Images we saw were just too graphic. Most people would look away if we showed them the truth. Instead, we wanted to engage innocent tourists, educating them at the moment they were about to participate in the problem, and allow them to go from a feeling of horror and possible guilt, to one of redemption. Their donation helps fund the search result for our campaign, ensuring more tourists will learn the truth before they book.”

Collette Collins, Deputy Director of Communications at World Animal Protection said: “We know that many tourists book these attractions because they love animals, so we needed to expose the unseen suffering endured by animals in entertainment. We briefed BBH to help us find an innovative, impactful way of targeting tourists at the very moment they are about to unwittingly contribute to this cruelty. Only by showing people the truth, can we then invite them to be part of our solution, directly helping to end animal suffering.”

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2014-10-13 00:00:00
Audi means business with new A7 Sportback ad https://www.adforum.com/agency/3874/press-releases/35300/audi-means-business-with-new-a7-sportback-ad https://www.adforum.com/agency/3874/press-releases/35300/audi-means-business-with-new-a7-sportback-ad Atmospheric campaign for stunning executive saloon

This weekend (5 October 2014), Audi launched a new TV campaign for its A7 Sportback, which positions the car as the premium saloon for the modern executive, created by BBH.

The campaign, 'Presence redefined', features an atmospheric 60-second film in which a gramophone extolling outmoded ideas of 'presence' - “flex your influencing muscles” and “impose yourself, stand tall” - is quietly and nonchalantly tipped to the floor by the raised rear spoiler of the Audi A7 Sportback.

The campaign also features a partnership between Audi and the Economist magazine, which explores the theme of 'Presence redefined' by examining modern business leadership, what this new idea of presence consists of and who in fact has it.

The 'Presence redefined' content, to be hosted on an online hub owned by the Economist, includes a poll by high-level executives around the world to get their thoughts on what it is to be a modern business leader and how that has changed for them in the past few years.

The site will launch with a video interview with Doug Richards, former Dragon’s Den investor, and founder of School for Startups. Content will be added from October through to December.

Kristian Dean, National Communications Manager for Audi UK, commented: "The new Audi A7 Sportback is an elegant, sleek and sophisticated alternative to the more traditional models in the executive sector. It is the saloon for today's less status obsessed progressive executive. Our new 'Presence redefined' campaign mocks the outdated alpha-male business codes and emphasises a more modern philosophy which keeps Audi ahead of the pack.”

The campaign is being supported with online advertising targeting high-worth executives across a range of digital media.

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2014-10-06 00:00:00
Refuge and BBH launch #YouAreNotAlone campaign with stunt during ITV’s Loose Women https://www.adforum.com/agency/3874/press-releases/34579/refuge-and-bbh-launch-youarenotalone-campaign-with-stunt-during-itvs-loose-women https://www.adforum.com/agency/3874/press-releases/34579/refuge-and-bbh-launch-youarenotalone-campaign-with-stunt-during-itvs-loose-women Today, Refuge, the national domestic violence charity, and BBH London have launched a powerful new campaign to raise awareness of the widespread issue of domestic violence in the UK.

Refuge and BBH worked with one of the Loose Women celebrity panelists, the singer, Jamelia, who had herself experienced domestic violence and wanted to share her own personal experience of loneliness in order to help others.

Created by BBH London, the inspiration behind the #YouAreNotAlone campaign came from the statistic that 1 in 4 women will experience domestic violence at some point in their life.

During today’s episode of Loose Women, Jamelia introduced a segment on domestic abuse, but as she delivered her heartbreaking tale of loneliness to camera, it became clear that all was not as it seemed on set. There were no Loose Women alongside her, no camera crew, no audience, she was in fact completely alone in the studio as she delivered her monologue. At the end of the segment, the #YouAreNotAlone message appeared on screen and the show cut to a normal advertising break.

The film played out as a live segment on the show, catching the viewing TV audience off-guard and sparking conversation online. When the show returned from the advertising break, the full Loose Women cast and audience had returned and were joined by Sandra Horley, CEO of Refuge, to discuss the issue of domestic violence live on air.

The film will be hosted on both Refuge and ITV’s websites and will be promoted through social media.

Caroline Pay, Head of Creative Development at BBH London and Creative Director on the project, commented: “We are always searching for new ways to raise awareness for Refuge and all the incredible work they do. Our Lauren Luke campaign was a hard act to follow, but this work felt just as exciting and fresh, giving us a chance to surprise and engage with a broad audience of women who may well be feeling unable to reach out for help.”

Sandra Horley CBE, chief executive of Refuge, said:

“Victims of domestic violence often feel trapped and isolated. They may feel ashamed of what has happened to them, or they may be fearful of speaking out. The truth is that domestic violence is a huge social issue that affects the whole of our society. We all have a role to play in ending this horrific crime – and we must start by speaking out about it. I would urge anyone experiencing domestic violence to remember that you are not alone. Thousands of women experience domestic violence every single day in this country. Refuge can help you to stay safe. Visit www.refuge.org.uk for support.”

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2014-09-18 00:00:00
BBH and the Guardian launch evolution of Own the Weekend campaign: What A Weekend https://www.adforum.com/agency/3874/press-releases/34281/bbh-and-the-guardian-launch-evolution-of-own-the-weekend-campaign-what-a-weekend https://www.adforum.com/agency/3874/press-releases/34281/bbh-and-the-guardian-launch-evolution-of-own-the-weekend-campaign-what-a-weekend On Friday 12th September the Guardian will launch a charming new campaign demonstrating how the Guardian and Observer offers a feast of inspiration to help you make the most of your weekend.

This campaign is an evolution of the successful ‘Own the Weekend’ strategy, which has delivered over a million additional sales since it’s launch in January 2013 and the rare occurrence of delivering a year on year increase in a declining market. This iteration sees the Guardian empowering their readers to own their own weekend with the papers as the inspirational fuel.

The 90 second film ‘What A Weekend’, launching online on Sep 12th and in cinemas Sep 19th, brings to life the inspiring and incidental role that the Guardian and Observer play in creating a weekend fully lived. The film charts a weekend from the moment the paper arrives to the point at which it hits the floor on a Sunday evening. The film was shot by Simon Ratigan at HLA and the soundtrack was composed by BBH Creative Director, Michael Russoff.

The film is supported by a print and out of home campaign that encourages viewers to “Own the weekend” and visualises inspiring weekend landscapes all made with images from the Guardian and Observer archive. The images will also be wrapped around the WHSmith shop in Victoria station on 11th September 2014.

Michael Russoff, Creative Director at BBH commented: "We've all had weekends that never got started, that we wasted, that fizzled out before they even began. We wanted to make work that reminds people of how great a full weekend can be and the Saturday Guardian's and Observer's role in that.

It's a film that's full of product, but not in the way you usually see it. Not presented to you neatly, but used, abused, devoured, dripped on, crumpled, fallen asleep with. The way we use our weekend papers is full of affection. We wanted to make something that reflected how close we are to them at the weekend".

Richard Furness, Director of Brand and Product Marketing, Guardian News & Media said: "Guardian News & Media offers a tremendous weekend print package with the Guardian and Observer and we wanted our latest 'Own the Weekend' campaign to reflect this. We continue to invest in both titles, with a series of special supplements to be distributed with the Observer in the near future, and a range of new content and a design refresh for the Guardian Monday to Saturday, including a completely revamped Weekend Magazine."

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2014-09-12 00:00:00
New KFC 'Rodeo' campaign https://www.adforum.com/agency/3874/press-releases/32355/new-kfc-rodeo-campaign https://www.adforum.com/agency/3874/press-releases/32355/new-kfc-rodeo-campaign From Friday 18th July, KFC will launch a TV, out of home and social media campaign to promote the new Great American Bites range. The campaign invites people to taste the adventurous spirit of the states that inspired the three new flavours - Texas BBQ, Sweet Missouri Mustard, and Fiery Kansas Chilli.

The film, created by BBH London, will be released online and on social media on Friday, prior to the main TV launch on Monday 21st July. Based on the insight that KFC has the power to replenish, both physically and emotionally, ‘Rodeo’ tells the story of a real-life modern cowboy and his son. Times may have changed, but the action-packed nature of their lifestyle hasn’t. The film ends with the line ‘Reward your taste of adventure with KFC’s Great American Bites.’

Jeff Labbe, the Director, commented: “Our Hero Dad and Son had never stepped foot in front of a camera. The Dad has a Rodeo past and now spends his days rounding cattle on his Ranch. Three days after our shoot, our Son (Jeffrey Spur Lacasse) won the Novice Bareback Championship at the Calgary Stampede - the Biggest outdoor Rodeo in the world. The idea of being in front of a camera was probably a daring adventure for them, so in turn I guess that made perfect sense with the brief.”

Raphael Basckin, Creative at BBH, said "This was a wonderful opportunity to tell a universal human story, through a classic American lens."

The campaign is being activated on social media by Fabric. The film will be seeded online from Friday 18th July, with KFC’s Facebook fans being given a preview of the TV ad and exclusive content before it launches on TV on Monday. To promote the new menu, Fabric will also launch a social campaign that gives one lucky person the chance to win a holiday to America with a friend.

Earlier this year BBH and KFC launched ‘Bus’, the first piece of work under a new creative direction for the brand. This was followed in May with two new product films, ‘Stairs’ and ‘Quad’, which continued the move towards a more emotionally engaging style of advertising.

Activation of idea: TV, Out of Home, Social Media

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2014-07-21 00:00:00
Axe & BBH rewrite history for revolutionary re-launch https://www.adforum.com/agency/3874/press-releases/28649/axe-bbh-rewrite-history-for-revolutionary-re-launch https://www.adforum.com/agency/3874/press-releases/28649/axe-bbh-rewrite-history-for-revolutionary-re-launch To support the re-launch of the Axe product range, which includes a revolutionary new can, packaging design and upgraded fragrance quality, BBH London has created a campaign that rewrites history to demonstrate the power of the new, upgraded Axe.

‘Soulmates’ is based on the idea that the new, upgraded Axe allows guys to transform their fortunes and make their own fate in a way that wasn’t previously possible. The rules of seduction have changed and whilst Axe continues to help men succeed in the game of attraction, the new campaign adopts a more progressive take on the story by reflecting a more thoughtful and romantic view of the relationships between a guy and a girl; two Soulmates, through the ages.

Fernando Desouches, Axe Global Brand Director, commented: “It’s not about quantity any more, but about quality. Axe is perfectly positioned to help guys in their search with the smell of a fragrance providing the spark of interest that ignites a classic love story between a guy and the girl of his dreams. BBH have brought this to life with a classic Axe Effect story – a poetic and epic film that supports our best product mix ever.”

The 90-second film is a love story that follows a guy who takes fate into his own hands to find his true love, in spite of any adversity. An optimistic take on romance, the film shows that soulmates do exist, but sometimes you need a little help to make it happen. It ends with the line “Don’t rely on fate. All new AXE. Upgraded.”

The film was shot by Tim Godsall through Biscuit Filmworks, and is set to Order of Era’s version of the track ‘One’, originally by Harry Nilsson. Order of Era marks a collaboration between two already established bands, Civil Civic and Hunting. ‘One’ will be their debut single which will be hitting the airwaves in May.

The integrated campaign spans TV, Cinema, Out of Home, Print, Mobile and Digital media.

The campaign launches in mainland Europe in April and other markets, including the UK, will roll out in the coming months.

Wesley Hawes and Gary McCreadie, Creative Directors at BBH London said: "We wanted to create an epic love story that dramatised the power of the new upgraded Axe fragrances. In Soulmates, we see our protagonist pursue his true love through various stages of time, trying to overcome the biggest obstacle in his path - fate. This campaign represents a more grown up approach to romance and relationships from Axe."

Matt Fitch and Mark Lewis, the creative team at BBH London added: "The idea came from the insight that there’s nothing worse than a missed opportunity. Regret is a terrible thing but by never giving up – and with a little help – you can make it happen."

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2014-04-22 00:00:00
New KFC campaign from BBH London https://www.adforum.com/agency/3874/press-releases/27724/new-kfc-campaign-from-bbh-london https://www.adforum.com/agency/3874/press-releases/27724/new-kfc-campaign-from-bbh-london KFC has launched a new campaign, created by BBH London, to promote its new range of Slow Cooked Pulled Chicken products. The work signals a new creative direction for KFC, moving towards a more emotionally engaging style of advertising.

The new film, ‘Bus’, is based on the idea that in the Southern States of America the slower you take things, the greater the reward. The film sees a young man spending months trying to woo a beautiful young woman he sees on a bus. Over a passage of time, and the boy's increased efforts, their relationship blossoms.

The film was shot by award-winning director and documentary maker Benito Montorio, who also directed KFC’s charming ‘Emergency Chairs’ film in 2011. Montorio’s distinctive style has won him countless awards for campaigns including St John Ambulance ‘Helpless’, also created by BBH.

The new campaign will launch initially in Scotland before rolling out nationwide in September.

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2014-03-25 00:00:00
British Airways announces outcome of major agency pitch https://www.adforum.com/agency/3874/press-releases/27396/british-airways-announces-outcome-of-major-agency-pitch https://www.adforum.com/agency/3874/press-releases/27396/british-airways-announces-outcome-of-major-agency-pitch British Airways has today announced its new marketing agency structure following a pitch of its major partners.

The decision was taken to conduct the pitch as the market place has changed considerably in recent years and the airline was looking to review its agency model.

The solution the airline is adopting will be a first for the marketing industry thanks to a radical new approach developed by the winning agency, BBH.

The agency, which has held British Airways’ advertising account since 2005, will now manage loyalty and digital marketing communications in addition to its advertising remit for the airline.

Incumbent agency, e-Dialog, which is responsible for the airline’s email marketing, has successfully pitched to continue in that role under its parent-company’s name; eBay Enterprise Marketing Solutions.

Abigail Comber, British Airways’ head of marketing, said: “We launched this pitch in order to explore the agency market place and see what was on offer, as we had had some of our larger agency contracts for many years. Being conscious that the agency market place and consumer consumption of advertising has changed, we set out a challenge to put engaging content at the heart of every piece of communication, whatever the channel.

“The process was rigorous and we were clear with all the agencies that the solution that delivered us great creativity combined with economies of scale would be the winner. We wanted them to be radical.

“The BBH team didn’t rest on its laurels and really pulled out all the stops to create a bespoke solution, pulling together talent from different pools and demonstrating that they can manage our account across the range of disciplines. Most importantly, it’s a model that
will work in the future too.”

In order to deliver highly connected communications to British Airways, BBH have put in place a joint venture with Simon Hall and Warren Moore.

This will be fuelled by data and powered by the very latest technology. There will be one aligned team, sitting under one roof with a shared set of commercial objectives.

Ben Fennell, CEO of BBH London, said: “This win is a watershed moment for BBH. The model we have tabled for British Airways is future facing, performance driven and digitally focused. Our partners Hall & Moore bring complementary and different skills, but a completely
shared vision for how 'To Fly. To Serve' can power British Airways’ business and brand.”

British Airways was recently voted the UK’s No 1 brand in the 2014 Superbrands ratings, the first time an airline has ever been awarded top position.

The airline is investing more than £5bn in new aircraft, smarter cabins, elegant lounges, and new technologies to make life more comfortable in the air and on the ground.

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2014-03-20 00:00:00
Barnardo’s launches new campaign to ‘Support the Unsupported’ https://www.adforum.com/agency/3874/press-releases/27394/barnardos-launches-new-campaign-to-support-the-unsupported https://www.adforum.com/agency/3874/press-releases/27394/barnardos-launches-new-campaign-to-support-the-unsupported The UK’s leading children’s charity Barnardo’s are set to launch a highly emotive new TV advertising campaign this Saturday 15th March, revealing the plight faced by vulnerable children and young people.

The ad, which will air during ITV’s Ant and Dec’s Saturday Night Takeaway programme, reveals the inner turmoil faced by victims of abuse and shows how with the right support children can face up to their experiences.

The campaign, created by BBH London, demonstrates that Barnardo’s exists to ‘support the unsupported’ by transforming the lives of the most vulnerable children in the UK. It draws parallels between the children who thrive on the support they get from family and friends, and those children who feel they have no one to support them, like those experiencing child sexual exploitation. The campaign aims to bring this to life in a way that makes people feel compelled to stand up and help the children who receive limited or no support from other sources.

The 60-second film, ‘Ellie’, sees a young boy being encouraged by a teacher whilst experiencing a crisis of confidence before performing at his school concert, and a teenage girl who has been sexually exploited, tearfully opening up to her Barnardo’s project worker. The film ends with the line, ‘With the right support children can conquer anything. Help us support the children who need it most’.

“Ellie” was shot by BAFTA-nominated director Michael Pearce. Since graduating from the National Film & Television School in 2008, Michael Pearce has refined his quietly striking approach to storytelling with a series of critically acclaimed films. 2014 saw Michael win the ‘Best Thriller Short’ award at the London Short Film Festival for Keeping Up with the Joneses, and the film was also nominated for ‘Best British Short’ by BAFTA.
Michael Pearce, the director, said: “The challenge was to connect the audience with the characters and take them on a journey in a very short amount of time. I thought the film needed to be cinematically compelling but also be very intimate and feel real. We cast all over the country for the role of Ellie and I'm especially proud of Morgan Campbell's performance, it was her first acting job and it was one of the most powerful scenes I've directed."
Lindsay Gormley, Assistant Director of Marketing at Barnardo’s said: “Ellie’s story is based on the lives of the thousands of children Barnardo’s supports every day, who desperately need support in order to begin to come to terms with the sexual exploitation they have suffered.

“The parallel lives construct plainly shows what a huge difference it makes when children are given the support that they need.

“Barnardo’s exists to support the unsupported and this advert illustrates how our services work to transform the lives of the most vulnerable children and help them start to rebuild their lives.”

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2014-03-14 00:00:00
BBH launches Guardian Fashion Interactive https://www.adforum.com/agency/3874/press-releases/27143/bbh-launches-guardian-fashion-interactive https://www.adforum.com/agency/3874/press-releases/27143/bbh-launches-guardian-fashion-interactive BBH London has launched an interactive fashion tool for the Guardian that allows people to explore the re carpet trends from last night’s Oscars ceremony.

Curated by the Guardian’s fashion team, including Fashion Editor Imogen Fox, the interactive tool helps users discover the latest outfits and styles from the 2014 Academy Awards, as well as taking a look back at Oscars’ fashion over the last decade. It also allows people to pick their own favourite looks, curate their own personalised fashion directory and share their 'Style Profile' with their friends.

Taking design inspiration from camera apertures, the tool enables users to filter dresses using various lenses such as colour, style, actor, designer and date. Users will be able to use build a collection of their favourite Oscars outfits, and then log in to share their ‘Style Profile’ with friends.

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2014-03-04 00:00:00
NEW DULUX CAMPAIGN IMAGINES A WORLD WHERE COLOUR IS BANNED https://www.adforum.com/agency/3874/press-releases/27092/new-dulux-campaign-imagines-a-world-where-colour-is-banned https://www.adforum.com/agency/3874/press-releases/27092/new-dulux-campaign-imagines-a-world-where-colour-is-banned Leading paint manufacturer Dulux is launching an epic new campaign, created by BBH London, that imagines a world in which colour is banned. The new 60 second film will premiere across all channels in the Channel 4 network on Sunday 2 March at 9pm.

Based on the idea that our lives are stories and that colour can change the way they unfold, the new campaign adopts a more emotional approach than previous adverts. Taking stylistic cues from prohibition America, the film tells the story of a couple who find love through colour and demonstrates the transformative power that colour has on people’s lives.

Set in a fictional time when police enforced a ban on colour, the film begins as a flame haired young woman leaves her dull and grey apartment with her collar turned up and head held low, failing to notice the wave of her admiring neighbour. Following a gun-toting police chase, a van loaded with paint barrels ends up on its side and a rainbow of paint spills out over the street. She takes home an errant paint can and transforms her home with a tranquil teal. Adding colour to her home instantly begins to transform her life, opening up her mind to the possibilities of the world around her; she notices her neighbour’s wave and they quickly fall for each other.

Panning out over the city, it is evident that the red-head is not the only person who took advantage of wayward paint cans – people all over the city can be seen enjoying life in their newly painted rooms. The film ends with the line ‘Your Life Is A Story, Change It With Dulux’.

Shot in South Africa by award-winning duo Christian and Patrick, the epic story is brought to life by an array of filmmaking talent. Set and costume design overseen by Production Designer Richard Lassalle (Eminem’s My Name is Slim Shady) was captured on film by DOP Benoit Delhomme (Mark Herman’s The Boy in the Striped Pajamas).

Ann Marie O’Riordan, Head of Marketing for Dulux comments: “This is a turning point campaign for Dulux. It’s a real step-change in the way the brand is positioning itself within the category – moving toward a more conceptual approach that considers the emotional and transformational power of colour. It elevates our brand idea that colour can help change your story and is our most integrated campaign to date. We expect that the creative concept will become instantly recognisable and help us stand apart from competitors, aiding in our ambition to become the UK’s consumer’s go-to brand for all of their decorating needs.”

Nick Allsop, Creative Director at BBH London commented: “After the recession, and now the wettest winter ever, this film couldn't be more timely. It's message is simple - Dulux colour can change more than just your walls, it can change your whole outlook on life.

We wanted to splash that message across Britain's screens in the most memorable, poignant and filmic way possible. Hence we've written a mini-epic set in perfectly recreated period dress, shot by a Hollywood cameraman, around a 'high concept' idea - what if Prohibition had been about colour and not alcohol. Hopefully the results are dramatic, romantic and stylish enough to make people re-appraise the much-loved Dulux brand.”

Christian and Patrick, the directors, commented: “We loved the script and immediately knew we wanted to be involved. The central idea of a world stripped of colour seemed so evocative and we could imagine quite clearly how we could develop the story. Amy is quite emotionally affected by the loss of colour and is no longer able to appreciate the world around her. A flame inside her has gone out. We really immersed ourselves in this idea and worked with the creatives from BBH to make this grey world around her feel completely real and full of rich characters like the oppressive and slightly sleazy chief of police, or Ryan, a handsome young writer who lives just across the street. The story is a bit of a fairytale but our approach was to bring it to life in as visceral and cinematic a way as possible.”

The film forms part of the launch of a new integrated marketing strategy for the Dulux brand. The new approach was created by BBH London, with Digital by AnalogFolk, PR by Mischief PR, media buying by Mediacom and supported with in-store activations by Initials Marketing. The brand aims to bring to life ‘Change Your Story With Colour’ through a truly integrated campaign.

AnalogFolk will build consumer intrigue by removing colour from the Dulux social media channels (Facebook, Twitter and Pinterest) and the campaign landing page in the run up to the TV launch. The agency is responsible for extending the conversation online and delivering inspiration and engagement using #changeyourstory. The aim of the digital activity is to drive consumers to the Dulux UK website where they can order testers from the campaign palette.

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2014-03-03 00:00:00