|Date of First Broadcast/Publication|
|Tagline||Get what you pay for. Well Worth It|
We follow a character who has opted for the cheaper version of an item, rather than the high-quality alternative. Each advert ends on a Volkswagen, as we are reminded ‘You get what you pay for’, before closing with the new campaign line ‘Well Worth It’.
|Media Type||Television & Cinema|
|Managing Partner||Mr. Jonathan Hill|