|Date of First Broadcast/Publication|
|Business Sector||Internet Sites (Excluding ISPs) / Apps.|
|Philosophy|| Booking.com is inviting its customers to explore their curiosities in 'Live Curious' campaign. The campaign wills customers to look beyond generic apartments to unlock a wider world fueled by curiosity.|
Booking.com has launched an off-the-wall ad to demonstrate the unique places the platform has to offer.
Created by adam&eveDDB, the ad opens with a montage of typical holidaymaker scenes - barbecuing sausage, friends enjoying food in a nondescript location and a mother plastering herself with suncream in a family-packed car.
Over the top, the voiceover teases: "At booking.com you can find a house, you can find a car. You can even find... a bubble."
The scene then shoots to a couple waking up under the starts, encased in accommodation that's shaped like a bubble.
The ad then unfolds into a series of bizarre scenes. From a tree laden in goats to a face licking giraffe, the inherent message is to 'Live Curious' and embrace all the experiences that come your way.
|Chief Marketing Officer||Pepijn Rijvers|
|Head of Brand||Matthew Gerrie|
|Brand Creative Director||Andrew Smith|
|Brand Creative Lead||Diana Agudelo|
|Production Director||Carine van der Heijden|
|Chief Creative Officer||Richard Brim|
|Creative Director||Laura Rogers|
|Executive Strategy Director||Martin Beverley|
|Director||Big Red Button|
|VFX Production||The Mill|
|VFX Producer||Tom Manton|
|VFX Creatives||Nina Mosand|
|VFX Creatives||Gareth Brannan|
|Music||‘Warni Warni’ by Omar Souleyman|
|Sound & Mix||Factory|