Contact Information

adam&eveDDB, 12 Bishops Bridge Road, Paddington
London W2 6AA
United Kingdom
Phone: (+44) (0)207 258 3979
Email:

Jemima Monies

Jemima Monies

Deputy Managing Director

Phone: (+44) 207 073 6944


Basic Info

Founded in: 1968

Parent Company:

Network:

Holding: Omnicom Group Inc. (New York, United States)

Employees: 420

Awards: 2164

Creative Work: 372

Clients: 45

Founded in: 1968

Parent Company:

Network:

Holding: Omnicom Group Inc. (New York, United States)

Employees: 420

Awards: 2164

Creative Work: 372

Clients: 45

adam&eveDDB

adam&eveDDB, 12 Bishops Bridge Road, Paddington
London W2 6AA
United Kingdom
Phone: (+44) (0)207 258 3979
Email:
Jemima Monies

Jemima Monies

Deputy Managing Director

Phone: (+44) 207 073 6944

Wrong is the new right in star-studded global campaign for EA SPORTS FIFA 20 by adam&eveDDB

Marking the worldwide launch of FIFA 20, adam&eveDDB has created a new global campaign focussing on innovators that play ‘wrong’ in the stadium, in the street and in the game.

The 90-second film highlights that, from the stadium to the street, football has always been pushed forward by people who do things differently. It celebrates those that play ‘wrong’ and defy conventional wisdom to play in their own uncompromising style.

The ad features superstars from the stadium Eden Hazard, Raheem Sterling, Jadon Sancho, Vinícius Jr and Megan Rapinoe, alongside street football innovator Lisa Freestyle and boxer Anthony Joshua.

The film is part of a global campaign calling on players to “Break New Ground”. With the addition of the street football in the “Volta Football” game mode, players can play their own way and create like never before. The 360 campaign also features “The Groundbreakers” - a series of stories showcasing innovators from the stadium to the street

Mat Goff, Joint CEO of adam&eveDDB, said: “There has always been a ‘right’ way to do things in football. But the global FIFA community are constantly making and breaking their own rules to show that wrong is the new right and changing the game for the better.’ 

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