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Philosophy & Competitive Advantages
Carat is a part of the Aegis Group Plc which is listed on the London Stock Exchange. The Group has out performed the global media sector for the last 11 years and we're the only global marketing services group focused on the two most strategically significant disciplines: media communications and market research. Globally Aegis employs 15,200 people and it is structured around 2 pioneering business units – Aegis Media and Synovate.
Aegis Media is the home of our media communications assets- Carat, Isobar, Vizeum, Posterscope and Velocity. Carat is the entry point into the group and Aegis Media provides support and leverages synergies at group level for the benefits of our clients.
- Carat's core belief is that communications have the ability to transform clients businesses. It is the world’s largest independent media communications specialist and is now present in 70 countries across the globe.
- We were the first agency to operate a global out-of-home solution, in Posterscope.
- We created Vizeum, our challenger media brand and it has a pioneering approach to communications.
- We are the first agency to operate a global digital marketing business in Isobar. It is the world's largest digital marketing services company and it's core proposition is Creating Time.
- Velocity Sports and Experiential Marketing in the US is a highly successful business.
Aegis’s market research business, Synovate, is in the business of reinventing research. As the world's most curious company in over 55 countries, Synovate’s market researchers see their job as learning what people like – and why they like the things they like.
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