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Philosophy & Competitive Advantages
Planning is at the very core of the agency’s strength. Every piece of work we produce is the result of significant planning input at every stage. We have the highest ratio of planners of any agency in our industry. In everything we do, our starting point is always the consumer. By understanding how they buy - the process they go through, information they use, other people involved in the purchase decision – we are able to address activity to key points of influence. All communications can then work together to build a consistent brand position from the customer’s point of view. We have a policy of recruiting mainly senior people, because it works better for clients and agency. There’ll be no juniors training on your account.
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