MullenLowe London

London, United Kingdom
TitleLive a Challenging Life
Campaign Live a Challenging Life
Advertiser Royal Air Force
Brand RAF Reserves
Date of First Broadcast/Publication
Business Sector State Employment, Forces & Police Recruitment

The film shows civilians turned into silhouettes and filled with evocative RAF imagery, representing the sense of challenge that their second life in the RAF Reserves brings them. 


The new film is part of a campaign to (raise awareness and) recruit 500 RAF Reservists by March 2013. The RAF Reserves is made up of 20 squadrons across the UK that employ part-time volunteer Reservists to train and work alongside regular RAF personnel at home and overseas. In addition to the cinema advert, the campaign includes local print and radio. All work drives to an updated website that brings the many to life the many roles available in the Reserves and answers questions that potential recruits might have. 

Media Type Cinema
Production Company
Post Production
Audio Post Production
Executive Creative Director
Executive Creative Director
Creative Team
Creative Team
Account Planner
Agency Producer
Advertising Manager
Advertising Manager

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